Texture Spray Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Texture Spray sales on Amazon US totaled 188,700 units in July 2026 (▼ 40.1% vs. the prior month), generating an estimated $3,763,026 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.2% of unit volume and 46.9% of revenue, while a typical listing is priced at $22.42. The keyword itself pulled 52,731 Amazon queries over the same period (▲ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the texture spray Top 50 moved 2,731,900 units and $56,780,608 in cumulative sales — an average of 227,658 units and $4,731,717 per month. Monthly throughput topped out at 315,100 units in June 2026 and dipped to 150,500 in May 2026, leaving the latest reading 10.7% lower than August 2025.
Texture Spray Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
188.7K
▼ 40.1% MoM
Monthly Revenue 2026/07
$3.8M
▼ 42.9% MoM
Top 10 Market Share 2026/07
57.2%
Texture Spray Market Share & Sales Concentration on Amazon US — July 2026
The most-sold texture spray listing on Amazon US in July 2026 is ASIN B0BLZTKZTF (Brand: L3), which sold 20,000 units at $9.99 apiece — equal to 10.6% of every unit tracked in this report.
The Top 10 ASINs account for 108,000 units and $1,765,930 in July 2026 — 57.2% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Texture Spray' on Amazon
July 2026
Is 57.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BLZTKZTF
L3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0CXLYHYHN
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
20K
▼ 50.0%vs. prior month
$354.6K
latest month
12-month trend
B072PCY6R8
COLOR WOW Style on Steroids Texturizing Spray, Non-Sticky Hair Texturizer for Instant Volume and Texture
10K
▼ 80.0%vs. prior month
$320K
latest month
12-month trend
B074K5BDJL
Pete & Pedro Natural Sea Salt Spray For Hair Adds Volume & Texture, 8.5 oz | Sea Salt Spray For Men & Women Adds Instant Volume, Texture, Thickness, Beach Waves, Light Hold, And Fuller Looking Hair
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0B975F6TX
Viking Revolution Sea Salt Spray for Men - Hair Texturizing Spray 8.8 oz | Formulated with Kelp, Aloe Vera & Red Algae Extract - Adds Volume & Beach Texture - For Men & Women Hair
10K
▲ 0.0%vs. prior month
$90.8K
latest month
12-month trend
B0DSWK8PV5
OUAI Travel Size Wave Spray - Texture Spray for Hair with Coconut Oil and Rice Protein - Adds Texture, Volume & Shine for Beach Waves - Paraben Free, Safe for Color & Keratin-Treated Hair (3 fl oz)
10K
▼ 50.0%vs. prior month
$160K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Texture Spray Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing texture spray brand in July 2026, moving 27,000 units across 2 ASINs for 25.0% of Top 10 volume. BASED BODYWORKS follows with 20,000 units (18.5%), ahead of Kenra on 15,000 units (13.9%).
Volume is spread across 8 brands, with the top three holding 57.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $19.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
2 ASINs in Top 10
25.0%
Units
27K
Revenue
$244K
Avg. price
$8.49
B0BLZTKZTF
$9.99·★4.3·3.4K revsL3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
Units sold20KB0FKV1R9KQ
$6.99·★4.3·3.4K revsL3 Level 3 Sea Salt Texturizing Spray Creates Beachy Waves (3.38 fl oz) | Natural texture, light flexible hold, surf spray, casual hair finish
Units sold7K
BASED BODYWORKS
1 ASIN in Top 10
18.5%
Units
20K
Revenue
$354.6K
Avg. price
$17.73
B0CXLYHYHN
$17.73·★4.5·5.8K revsBASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
Units sold20K
Kenra
2 ASINs in Top 10
13.9%
Units
15K
Revenue
$303K
Avg. price
$19.00
B00K6LAAKI
$25.00·★4.4·9.2K revsKenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Units sold9KB00KWGVVOG
$13.00·★4.4·9.2K revsKenra Platinum Dry Texture Spray 6 | Texture Defining Styler | Increases Texture & Fullness | Absorbs Oils & Impurities | Ultra-Lightweight, Non-Drying Formulation | All Hair Types
Units sold6K
Trending Texture Spray Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FKV1R9KQ booked 7K units at $6.99, with ▲ 0.0% MoM change. On the growth side, B0DMBR8J8J leads positive momentum with ▲ 200.0% MoM growth on 900 units, with B07H38R684 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FKV1R9KQ
L3 Level 3 Sea Salt Texturizing Spray Creates Beachy Waves (3.38 fl oz) | Natural texture, light flexible hold, surf spray, casual hair finish
Price
$6.99
Rating
4.3
Reviews
3.4K
Latest month sales
B0DMBR8J8J
Not Your Mother's Beach Babe Texturizing Dry Finish Spray, 2 Pack | 7 oz Each - Add Instant, Buildable Texture to Dry Hair - Essentials for All Hair Types - Toasted Coconut Scent
Price
$15.84
Rating
4.3
Reviews
307
Latest month sales
B07H38R684
amika brooklyn bombshell Blowout Volume Spray, 2 Fl oz (Pack of 1)
Unlock to view ASIN details and product titles
Price
$14.00
Rating
4.4
Reviews
3.1K
Latest month sales
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