Dae Styling Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dae Styling Cream sales on Amazon US totaled 277,900 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $4,970,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.9% of unit volume and 48.4% of revenue, while a typical listing is priced at $20.04. The keyword itself pulled 56,316 Amazon queries over the same period (▼ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the dae styling cream Top 50 moved 2,939,450 units and $55,761,316 in cumulative sales — an average of 244,954 units and $4,646,776 per month. Monthly throughput topped out at 354,700 units in June 2026 and dipped to 166,900 in May 2026, leaving the latest reading 14.8% higher than August 2025.
Dae Styling Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
277.9K
▼ 21.7% MoM
Monthly Revenue 2026/07
$5M
▼ 26.2% MoM
Top 10 Market Share 2026/07
48.9%
Dae Styling Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dae styling cream listing on Amazon US in July 2026 is ASIN B0F96FNT39 (Brand: Kitsch), which sold 30,000 units at $14.99 apiece — equal to 10.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 136,000 units and $2,404,720 in July 2026 — 48.9% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dae Styling Cream' on Amazon
July 2026
Is 48.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
30K
▲ 2900.0%vs. prior month
$449.7K
latest month
12-month trend
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B0914XZT2W
Samnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz | Nourishing
20K
▲ 0.0%vs. prior month
$157.2K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B0BLWTQ7JC
DAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
10K
▼ 50.0%vs. prior month
$300K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dae Styling Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing dae styling cream brand in July 2026, moving 50,000 units across 2 ASINs for 36.8% of Top 10 volume. Samnyte follows with 20,000 units (14.7%), ahead of DAE on 20,000 units (14.7%).
With 8 brands splitting the Top 10 and 66.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
2 ASINs in Top 10
36.8%
Units
50K
Revenue
$749.5K
Avg. price
$14.99
B0F96FNT39
$14.99·★3.5·3.9K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold30KB0FXY2143T
$14.99·★3.5·3.9K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20K
Samnyte
1 ASIN in Top 10
14.7%
Units
20K
Revenue
$157.2K
Avg. price
$7.99
B0914XZT2W
$7.99·★4.4·53.9K revsSamnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz | Nourishing
Units sold20K
DAE
2 ASINs in Top 10
14.7%
Units
20K
Revenue
$500K
Avg. price
$25.00
B0BLWTQ7JC
$30.00·★4.7·3.9K revsDAE Cactus Fruit 3-In-1 Styling Cream - Smooths Styles & Preps Blowouts | Adds polish and shine, tames frizz, defines curls, hydrating botanicals, citrus scent, vegan, sulfate-free, cruelty-free
Units sold10KB0DHLR2TJM
$20.00·★4.7·2K revsDAE Cactus Fruit 3-in1 Styling Cream & Taming Wand - Tames Flyaways | Style edges, Defines curls, Adds shine, Hydrates & moisturizes, Built-in taming wand, Convenient on-the-go purse size
Units sold10K
Trending Dae Styling Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0F96FNT39 booked 30K units at $14.99, with ▲ 2900.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Price
$14.99
Rating
3.5
Reviews
3.9K
Latest month sales
B07PZYGS9P
SoCozy Multi Styler, Styling Hair Spray for Kids, Safe for Everyday Use (5.2 Fl Oz) Holds Like a Light Gel, Gentle Formula with Quinoa, Vitamin B5 & Aloe, No Parabens, Sulfates or Synthetic Colors
Price
$7.99
Rating
4.4
Reviews
2.2K
Latest month sales
B009PAF1WS
Moroccanoil Curl Defining Cream
Unlock to view ASIN details and product titles
Price
$16.00
Rating
4.4
Reviews
30.3K
Latest month sales
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