Chi Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Chi sales on Amazon US totaled 112,900 units in July 2026 (▼ 20.4% vs. the prior month), generating an estimated $1,962,215 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.6% of unit volume and 51.9% of revenue, while a typical listing is priced at $32.55. The keyword itself pulled 162,231 Amazon queries over the same period (▼ 39.9% MoM).
Zooming out to the 12-month window ending July 2026, the chi Top 50 moved 1,401,300 units and $24,895,704 in cumulative sales — an average of 116,775 units and $2,074,642 per month. Monthly throughput topped out at 216,450 units in November 2025 and dipped to 54,000 in May 2026, leaving the latest reading 3.0% higher than August 2025.
Chi Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.9K
▼ 20.4% MoM
Monthly Revenue 2026/07
$2M
▼ 16.7% MoM
Top 10 Market Share 2026/07
72.6%
Chi Market Share & Sales Concentration on Amazon US — July 2026
The most-sold chi listing on Amazon US in July 2026 is ASIN B002RS6JSA (Brand: CHI), which sold 40,000 units at $10.69 apiece — equal to 35.4% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 82,000 units and $1,018,110 in July 2026 — 72.6% of unit volume and 51.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Chi' on Amazon
July 2026
Is 72.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B002RS6JSA
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 8 Fl Oz
40K
▼ 33.3%vs. prior month
$323.6K
latest month
12-month trend
B004452DPM
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 2 Fl Oz
10K
▲ 150.0%vs. prior month
$49.7K
latest month
12-month trend
B00P2QI7F2
Mother in Laws Kimchi Vegan Napa Cabbage Kimchi, 16 FZ
7K
▲ 0.0%vs. prior month
$73.8K
latest month
12-month trend
B002RS6KBQ
CHI Helmet Head Extra Firm Hairspray, Professional Extra Strong Hold Styling Spray for Humidity Resistance & Voluminous Hair, Sulfate & Paraben-Free Finish, 10 Oz
6K
▼ 33.3%vs. prior month
$81.2K
latest month
12-month trend
B0009V1YR8
CHI Original 1" Ceramic Hair Straightener Flat Iron for Styling, Advanced Ceramic Technology for Frizz-Free Smooth Shine, Floating Plates for Easy Glide, Analog On/Off Switch, Salon-Quality Results
5K
▲ 66.7%vs. prior month
$297K
latest month
12-month trend
B00103DUZS
CHI Infra Silk Infusion, Silk Reconstructing Leave-In Hair Treatment for Creating Smooth, Shiny, Strong Hair, 6 Oz
4K
▼ 20.0%vs. prior month
$74.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Chi Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
CHI is the best-performing chi brand in July 2026, moving 75,000 units across 9 ASINs for 91.5% of Top 10 volume. Mother-in-Law's Kimchi follows with 7,000 units (8.5%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.49 to $17.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CHI
9 ASINs in Top 10
91.5%
Units
75K
Revenue
$944.3K
Avg. price
$17.78
B002RS6JSA
$10.69·★4.5·71.4K revsCHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 8 Fl Oz
Units sold40KB004452DPM
$4.97·★4.5·71.4K revsCHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 2 Fl Oz
Units sold10KB002RS6KBQ
$12.27·★4.6·5.8K revsCHI Helmet Head Extra Firm Hairspray, Professional Extra Strong Hold Styling Spray for Humidity Resistance & Voluminous Hair, Sulfate & Paraben-Free Finish, 10 Oz
Units sold6KB0009V1YR8
$61.76·★4.4·20.5K revsCHI Original 1" Ceramic Hair Straightener Flat Iron for Styling, Advanced Ceramic Technology for Frizz-Free Smooth Shine, Floating Plates for Easy Glide, Analog On/Off Switch, Salon-Quality Results
Units sold5KB00103DUZS
$19.34·★4.7·37.8K revsCHI Infra Silk Infusion, Silk Reconstructing Leave-In Hair Treatment for Creating Smooth, Shiny, Strong Hair, 6 Oz
Units sold4KB000EM9CU8
$13.77·★4.5·9.8K revsCHI Shine Infusion Hair Spray, Weightless Shine & Frizz Control, Reduces Flyaways & Helps Repair Split Ends, Sulfate‑Free, Paraben‑Free Hair Finish Spray for All Hair Types, 5.3 Oz
Units sold3KB0018HH444
$14.11·★4.7·37.8K revsCHI Infra Silk Infusion, Silk Reconstructing Leave-In Hair Treatment for Creating Smooth, Shiny, Strong Hair, 2 Oz
Units sold3KB002RS6JTE
$13.08·★4.5·4.2K revsCHI Volume Booster Liquid Bodifying Glaze, Flexible Hold For Volume, Body, & Thicker-Looking Hair, Sulfate & Paraben-Free, 8 Oz
Units sold2KB003QJIODW
$10.00·★4.5·3.9K revsCHI Infra Texture Dual Hair Spray, For Shine, Movement & Texture, Suitable For All Hair Types, Sulfate & Paraben-Free, 2.6 Oz
Units sold2K
Mother-in-Law's Kimchi
1 ASIN in Top 10
8.5%
Units
7K
Revenue
$73.8K
Avg. price
$11.49
B00P2QI7F2
$11.49·★4.3·2.3K revsMother in Laws Kimchi Vegan Napa Cabbage Kimchi, 16 FZ
Units sold7K
Trending Chi Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000EM9CU8 booked 3K units at $13.77, with ▲ 50.0% MoM change. On the growth side, B072F2S4X2 leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B004452DPM close behind at ▲ 150.0% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000EM9CU8
CHI Shine Infusion Hair Spray, Weightless Shine & Frizz Control, Reduces Flyaways & Helps Repair Split Ends, Sulfate‑Free, Paraben‑Free Hair Finish Spray for All Hair Types, 5.3 Oz
Price
$13.77
Rating
4.5
Reviews
9.8K
Latest month sales
B072F2S4X2
CHI Steam Iron for Clothes with Vertical Steam Burst, 8" Retractable Cord | Titanium Ceramic Soleplate, Electronic Temperature Control, 1700 Watts, 3-Way Auto Shutoff
Price
$119.95
Rating
4.5
Reviews
3.2K
Latest month sales
B004452DPM
CHI 44 Iron Guard Thermal Protection Spray for Hair, Heat Damage Shield with Ceramic Minerals, Lightweight Styling Spray, Frizz Control & Shine Enhancer, 2 Fl Oz
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.5
Reviews
71.4K
Latest month sales
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