Curly Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Curly Hair Products sales on Amazon US totaled 841,000 units in July 2026 (▼ 30.0% vs. the prior month), generating an estimated $22,015,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.8% of unit volume and 57.7% of revenue, while a typical listing is priced at $21.05. The keyword itself pulled 161,248 Amazon queries over the same period (▲ 6.1% MoM).
Zooming out to the 12-month window ending July 2026, the curly hair products Top 50 moved 9,873,850 units and $268,705,583 in cumulative sales — an average of 822,821 units and $22,392,132 per month. Monthly throughput topped out at 1,202,000 units in June 2026 and dipped to 477,500 in May 2026, leaving the latest reading 1.9% higher than August 2025.
Curly Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
841K
▼ 30.0% MoM
Monthly Revenue 2026/07
$22M
▼ 34.6% MoM
Top 10 Market Share 2026/07
48.8%
Curly Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold curly hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 10.7% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $12,700,300 in July 2026 — 48.8% of unit volume and 57.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Curly Hair Products' on Amazon
July 2026
Is 48.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B076FHJ3K5
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
40K
▼ 20.0%vs. prior month
$330K
latest month
12-month trend
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
40K
▲ 100.0%vs. prior month
$524K
latest month
12-month trend
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Best Curly Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing curly hair products brand in July 2026, moving 90,000 units across 1 ASIN for 22.0% of Top 10 volume. COLOR WOW follows with 70,000 units (17.1%), ahead of Lottabody on 50,000 units (12.2%).
Volume is spread across 8 brands, with the top three holding 51.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.22 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
1 ASIN in Top 10
22.0%
Units
90K
Revenue
$7.9M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.7K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90K
COLOR WOW
2 ASINs in Top 10
17.1%
Units
70K
Revenue
$1.4M
Avg. price
$22.00
B07FJ783ZG
$14.00·★4.3·110.6K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold40KB073CWSQ51
$30.00·★4.3·110.6K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30K
Lottabody
1 ASIN in Top 10
12.2%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.5K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
Trending Curly Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07FJ783ZG booked 40K units at $14.00, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Price
$14.00
Rating
4.3
Reviews
110.6K
Latest month sales
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Price
$14.99
Rating
3.5
Reviews
3.9K
Latest month sales
B0BLXZ4YBJ
YANIBEST Adjustable Silk Bonnet for Sleeping Women Double Layer Satin Bonnet Reduce Friction Prevent Frizz Curly Hair
Unlock to view ASIN details and product titles
Price
$12.99
Rating
4.4
Reviews
29K
Latest month sales
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