Hair Clay Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Clay sales on Amazon US totaled 243,100 units in July 2026 (▼ 8.1% vs. the prior month), generating an estimated $4,560,036 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 48.8% of revenue, while a typical listing is priced at $19.99. The keyword itself pulled 68,564 Amazon queries over the same period (▲ 26.2% MoM).
Zooming out to the 12-month window ending July 2026, the hair clay Top 50 moved 2,868,450 units and $53,183,551 in cumulative sales — an average of 239,038 units and $4,431,963 per month. Monthly throughput topped out at 279,500 units in December 2025 and dipped to 153,400 in May 2026, leaving the latest reading 9.3% higher than August 2025.
Hair Clay Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
243.1K
▼ 8.1% MoM
Monthly Revenue 2026/07
$4.6M
▼ 10.9% MoM
Top 10 Market Share 2026/07
49.0%
Hair Clay Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair clay listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 16.5% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 119,000 units and $2,226,720 in July 2026 — 49.0% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Clay' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0DHYJQXQ9
BASED Hair Clay for Men, Premium Hair Clay with Strong Hold, Texturizing Finish, & Low Shine, Hair Styling for Medium, Thick, Straight, or Wavy Hair, Santal Sandalwood Fragrance (3oz Pack of 1)
10K
▲ 0.0%vs. prior month
$192.2K
latest month
12-month trend
B08DBHTXGW
STMNT Grooming Goods Matte Paste 3.38 oz | All Day Strong Hold & High Volume | Hair Clay Paste For Men | Non-Greasy Formula | Texture Paste for Hair | Ideal for Dry & Damp Hair | Mens Hair Styling
10K
▼ 50.0%vs. prior month
$249.5K
latest month
12-month trend
B0BQCW2XFJ
AMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine.
10K
▲ 0.0%vs. prior month
$166.5K
latest month
12-month trend
B0BZT8JYSR
Highland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
10K
▲ 0.0%vs. prior month
$270K
latest month
12-month trend
B01GIW9842
Layrite Natural Matte Cream, Basic, White, Mild Cream Soda, 4.25 Ounce
9K
▲ 0.0%vs. prior month
$220.5K
latest month
12-month trend
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Best Hair Clay Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing hair clay brand in July 2026, moving 40,000 units across 1 ASIN for 33.6% of Top 10 volume. AMERICAN CREW follows with 18,000 units (15.1%), ahead of Highland on 18,000 units (15.1%).
With 7 brands splitting the Top 10 and 63.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.66 to $28.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
1 ASIN in Top 10
33.6%
Units
40K
Revenue
$388K
Avg. price
$9.66
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40K
AMERICAN CREW
2 ASINs in Top 10
15.1%
Units
18K
Revenue
$282K
Avg. price
$16.73
B0BQCW2XFJ
$18.51·★4.7·2.6K revsAMERICAN CREW Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz | Styles like hair gel for wavy, textured looks with wave separation & curl definition. Medium hold, medium shine.
Units sold10KB0007CXWC4
$14.95·★4.6·29.3K revsAMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Units sold8K
Highland
2 ASINs in Top 10
15.1%
Units
18K
Revenue
$509.9K
Avg. price
$28.49
B0BZT8JYSR
$27.00·★4.1·1.4K revsHighland Glacial Hair Clay Pomade - Award winning hair styling clay for men and women made with 100% all natural and organic ingredients that promote hair and scalp health. Low shine, Medium Hold.
Units sold10KB0CP2WC2VK
$29.99·★4.0·966 revsHighland Glacial Cream - Hair Styling Cream- Smooths, Hydrates, De-Frizzes, Texturizes & Defines - Low Hold Matte Finish for All Hair Types - Natural Ingredients that Boost Hair & Scalp Health- 2.5 oz
Units sold8K
Trending Hair Clay Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0007CXWC4 booked 8K units at $14.95, with ▲ 2566.7% MoM change. On the growth side, B01LXGGO5E leads positive momentum with ▲ 150.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Price
$14.95
Rating
4.6
Reviews
29.3K
Latest month sales
B0DLJJMY9D
BASED Pomade for Men, Quality Hair Care with Medium Hold, Natural Shine & Fragrance, Easy to Apply & Great for All Hair Types, Hydrating and Nourishing Pomade (3 Oz Pack of 1)
Price
$25.00
Rating
4.5
Reviews
636
Latest month sales
B01LXGGO5E
Layrite Cement Hair Clay, 4.25 Ounce
Unlock to view ASIN details and product titles
Price
$27.00
Rating
4.6
Reviews
7.1K
Latest month sales
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