Temporary Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Temporary Hair Dye sales on Amazon US totaled 168,000 units in July 2026 (▼ 9.1% vs. the prior month), generating an estimated $2,741,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.0% of unit volume and 46.3% of revenue, while a typical listing is priced at $15.33. The keyword itself pulled 25,686 Amazon queries over the same period (▼ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the temporary hair dye Top 50 moved 1,867,300 units and $29,159,335 in cumulative sales — an average of 155,608 units and $2,429,945 per month. Monthly throughput topped out at 190,000 units in November 2025 and dipped to 93,000 in May 2026, leaving the latest reading 18.6% higher than August 2025.
Temporary Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168K
▼ 9.1% MoM
Monthly Revenue 2026/07
$2.7M
▼ 7.4% MoM
Top 10 Market Share 2026/07
47.0%
Temporary Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold temporary hair dye listing on Amazon US in July 2026 is ASIN B08N1CWL7S (Brand: Boldify), which sold 10,000 units at $14.99 apiece — equal to 6.0% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 79,000 units and $1,269,790 in July 2026 — 47.0% of unit volume and 46.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Temporary Hair Dye' on Amazon
July 2026
Is 47.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B0F335M3BR
Polar Hair Dye Shampoo | Jet Black Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
9K
▼ 10.0%vs. prior month
$314.6K
latest month
12-month trend
B07FTGLWDR
Desire Deluxe Girls Gifts Hair Chalk - 10 Temporary Washable Color Pens for Kids, Teenage, Make Up & Dress Up Colourful Styles Set Toy for Christmas, Birthday, Halloween Accessories, Party Activities
9K
▼ 10.0%vs. prior month
$148.2K
latest month
12-month trend
B0B85MY3JB
ALMAS Henna Cones / tubes 100% natural, ready to use paste hair color hair dye-reddish brown color for women, 3 PACK, 30g Each
8K
▲ 100.0%vs. prior month
$79.9K
latest month
12-month trend
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Best Temporary Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Boldify is the best-performing temporary hair dye brand in July 2026, moving 10,000 units across 1 ASIN for 12.7% of Top 10 volume. Clairol follows with 9,000 units (11.4%), ahead of Bablabear on 9,000 units (11.4%).
Volume is spread across 10 brands, with the top three holding 35.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.96 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Boldify
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$170.5K
Avg. price
$14.99
B08N1CWL7S
$14.99·★4.2·43.1K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10K
Clairol
1 ASIN in Top 10
11.4%
Units
9K
Revenue
$71.6K
Avg. price
$7.96
B07FL94PMM
$7.96·★4.5·6.2K revsClairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
Units sold9K
Bablabear
1 ASIN in Top 10
11.4%
Units
9K
Revenue
$196.7K
Avg. price
$22.99
B0BZ45SNLR
$22.99·★4.3·8.9K revsBablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
Units sold9K
Trending Temporary Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B85MY3JB booked 8K units at $9.99, with ▲ 100.0% MoM change. On the growth side, B00120S8H4 leads positive momentum with ▲ 122.2% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B85MY3JB
ALMAS Henna Cones / tubes 100% natural, ready to use paste hair color hair dye-reddish brown color for women, 3 PACK, 30g Each
Price
$9.99
Rating
4.3
Reviews
1.5K
Latest month sales
B09HW2GN1C
ARCTIC FOX Semi-Permanent Hair Dye Purple AF - Vegan Ammonia-Free - 4 fl oz | Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula
Price
$11.98
Rating
4.6
Reviews
6.2K
Latest month sales
B00120S8H4
RED by KISS Quick Cover Root Touch Up Rescue (Dark Brown), Mascara Natural Water-Resistant Temporary Gray Concealer Cover Up Brush for Hair Mustache & Beard, Formulated with Jojoba Oil
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.3
Reviews
1.7K
Latest month sales
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