Madison Reed Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Madison Reed Hair Color sales on Amazon US totaled 112,800 units in July 2026 (▼ 8.4% vs. the prior month), generating an estimated $2,271,671 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.5% of unit volume and 50.0% of revenue, while a typical listing is priced at $25.07. The keyword itself pulled 44,036 Amazon queries over the same period (▲ 0.1% MoM).
Zooming out to the 12-month window ending July 2026, the madison reed hair color Top 50 moved 1,169,200 units and $23,145,740 in cumulative sales — an average of 97,433 units and $1,928,812 per month. Monthly throughput topped out at 123,200 units in June 2026 and dipped to 65,000 in May 2026, leaving the latest reading 25.6% higher than August 2025.
Madison Reed Hair Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
112.8K
▼ 8.4% MoM
Monthly Revenue 2026/07
$2.3M
▼ 8.4% MoM
Top 10 Market Share 2026/07
58.5%
Madison Reed Hair Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold madison reed hair color listing on Amazon US in July 2026 is ASIN B08PVHXKG3 (Brand: Yexixsr), which sold 10,000 units at $5.99 apiece — equal to 8.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 66,000 units and $1,136,120 in July 2026 — 58.5% of unit volume and 50.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Madison Reed Hair Color' on Amazon
July 2026
Is 58.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B00JAI4FGI
Biolage Color Last Conditioner – For Color-Treated Hair | Vegan, paraben-free, protects depth, hydrates, repairs damage, adds shine and vibrancy
8K
▼ 20.0%vs. prior month
$208K
latest month
12-month trend
B08N1BLW1C
Boldify Hairline Powder, Root Touch Up Hair Color Light Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
7K
▲ 0.0%vs. prior month
$125.7K
latest month
12-month trend
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
6K
▲ 200.0%vs. prior month
$209.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Madison Reed Hair Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing madison reed hair color brand in July 2026, moving 12,000 units across 2 ASINs for 18.2% of Top 10 volume. Yexixsr follows with 10,000 units (15.2%), ahead of Clairol on 9,000 units (13.6%).
Volume is spread across 9 brands, with the top three holding 47.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.99 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
2 ASINs in Top 10
18.2%
Units
12K
Revenue
$179.6K
Avg. price
$17.95
B084W2WS8V
$13.94·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB084W2X4FL
$21.96·★4.6·5.7K revsL'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)
Units sold3K
Yexixsr
1 ASIN in Top 10
15.2%
Units
10K
Revenue
$59.9K
Avg. price
$5.99
B08PVHXKG3
$5.99·★4.7·15.5K revsYexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
Units sold10K
Clairol
1 ASIN in Top 10
13.6%
Units
9K
Revenue
$71.6K
Avg. price
$7.96
B07FL94PMM
$7.96·★4.5·6.2K revsClairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
Units sold9K
Trending Madison Reed Hair Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F336CMMW booked 6K units at $34.95, with ▲ 200.0% MoM change. On the growth side, B0CKKPBNHB leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
2K
Latest month sales
B0GWKL8SBQ
LAURA GELLER Root Touch-Up Hair & Brows, Root Cover, Medium Brown
Price
$27.00
Rating
4.1
Reviews
132
Latest month sales
B0CKKPBNHB
Schwarzkopf® Keratin Blonde 001 Platinum Blonde Permanent Hair Dye | High lift formula, Bond enforcing system, Pre-color serum and purple conditioner, Professional quality
Unlock to view ASIN details and product titles
Price
$11.97
Rating
4.3
Reviews
1.9K
Latest month sales
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