Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Dye sales on Amazon US totaled 267,000 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $3,979,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.0% of unit volume and 35.7% of revenue, while a typical listing is priced at $15.31. The keyword itself pulled 344,614 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the hair dye Top 50 moved 2,703,400 units and $38,677,877 in cumulative sales — an average of 225,283 units and $3,223,156 per month. Monthly throughput topped out at 272,000 units in June 2026 and dipped to 147,800 in May 2026, leaving the latest reading 30.9% higher than August 2025.
Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
267K
▼ 1.8% MoM
Monthly Revenue 2026/07
$4M
▲ 0.2% MoM
Top 10 Market Share 2026/07
39.0%
Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair dye listing on Amazon US in July 2026 is ASIN B0829M59K8 (Brand: Just for Men), which sold 20,000 units at $9.99 apiece — equal to 7.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 104,000 units and $1,419,030 in July 2026 — 39.0% of unit volume and 35.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Dye' on Amazon
July 2026
Is 39.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
B00IDCV49I
JUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
10K
▲ 0.0%vs. prior month
$118.6K
latest month
12-month trend
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B08N1CWL7S
Boldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
10K
▲ 0.0%vs. prior month
$170.5K
latest month
12-month trend
B08PVHXKG3
Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Just for Men is the best-performing hair dye brand in July 2026, moving 30,000 units across 2 ASINs for 28.8% of Top 10 volume. COLORCHARM follows with 18,000 units (17.3%), ahead of Boldify on 10,000 units (9.6%).
Volume is spread across 8 brands, with the top three holding 55.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.02 to $17.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Just for Men
2 ASINs in Top 10
28.8%
Units
30K
Revenue
$336.8K
Avg. price
$9.91
B0829M59K8
$9.99·★4.4·21.8K revsJust for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
Units sold20KB00IDCV49I
$9.83·★4.6·9.7K revsJUST FOR MEN Mustache & Beard Dye, Keratin, Medium Brown M-35 (1 Pack) | Mustache & Beard color medium brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Units sold10K
COLORCHARM
2 ASINs in Top 10
17.3%
Units
18K
Revenue
$154.1K
Avg. price
$8.02
B07M8Q6237
$6.39·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10KB0B3KV8N9C
$9.65·★4.7·5.8K revsCOLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
Units sold8K
Boldify
1 ASIN in Top 10
9.6%
Units
10K
Revenue
$170.5K
Avg. price
$17.59
B08N1CWL7S
$17.59·★4.3·11.6K revsBoldify Hairline Powder, Root Touch Up Hair Color Dark Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
Units sold10K
Trending Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0B3KV8N9C booked 8K units at $9.65, with ▲ 14.3% MoM change. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B000NSTYOC close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B3KV8N9C
COLORCHARM Cream Hair Color Developers | For Activating Color, Highlighting | Gray Coverage, Blending, and Rich Multi-Dimensional End Results | Vegan | Various Sizes
Price
$9.65
Rating
4.7
Reviews
5.8K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.9
Reviews
2K
Latest month sales
B000NSTYOC
JUST FOR MEN Mustache & Beard Dye, Keratin, Dark Brown M-45 (3 Pack) | Mustache & Beard color dark brown designed for facial hair to instantly eliminate gray. Enhanced with keratin & biotin.
Unlock to view ASIN details and product titles
Price
$18.58
Rating
4.6
Reviews
4.7K
Latest month sales
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