Root Touch Up Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Root Touch Up Hair Color sales on Amazon US totaled 176,000 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $2,556,070 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.2% of unit volume and 37.7% of revenue, while a typical listing is priced at $14.24. The keyword itself pulled 76,469 Amazon queries over the same period (▲ 12.7% MoM).
Zooming out to the 12-month window ending July 2026, the root touch up hair color Top 50 moved 2,020,700 units and $27,979,396 in cumulative sales — an average of 168,392 units and $2,331,616 per month. Monthly throughput topped out at 207,700 units in June 2026 and dipped to 94,900 in May 2026, leaving the latest reading 10.2% higher than August 2025.
Root Touch Up Hair Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
176K
▼ 15.3% MoM
Monthly Revenue 2026/07
$2.6M
▼ 16.2% MoM
Top 10 Market Share 2026/07
43.2%
Root Touch Up Hair Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold root touch up hair color listing on Amazon US in July 2026 is ASIN B07M8Q6237 (Brand: COLORCHARM), which sold 10,000 units at $6.39 apiece — equal to 5.7% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 76,000 units and $963,500 in July 2026 — 43.2% of unit volume and 37.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Root Touch Up Hair Color' on Amazon
July 2026
Is 43.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
B07FL94PMM
Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
9K
▼ 10.0%vs. prior month
$71.6K
latest month
12-month trend
B084W2WS8V
L'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
9K
▼ 10.0%vs. prior month
$114.9K
latest month
12-month trend
B0013TZ016
Toppik Hair Building Fibers, Fill In Fine or Thinning Hair Instantly Thicker, Fuller Looking Hair 9 Shades,4 size options
8K
▼ 11.1%vs. prior month
$199.6K
latest month
12-month trend
B01648QPDM
L'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
7K
▼ 22.2%vs. prior month
$83.4K
latest month
12-month trend
B08N1BLW1C
Boldify Hairline Powder, Root Touch Up Hair Color Light Brown 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear
7K
▲ 0.0%vs. prior month
$125.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Root Touch Up Hair Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L'Oreal Paris is the best-performing root touch up hair color brand in July 2026, moving 23,000 units across 3 ASINs for 30.3% of Top 10 volume. COLORCHARM follows with 10,000 units (13.2%), ahead of Clairol on 9,000 units (11.8%).
Volume is spread across 8 brands, with the top three holding 55.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.39 to $12.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L'Oreal Paris
3 ASINs in Top 10
30.3%
Units
23K
Revenue
$282K
Avg. price
$12.63
B084W2WS8V
$13.94·★4.5·6.6K revsL'Oreal Paris Magic Root Permanent Hair Color Kit, 100% Gray Hair Coverage In Just 10 Minutes, Precision Brush Applicator for Seamless Application, 4 Dark Brown (2 Count)
Units sold9KB01648QPDM
$11.97·★4.5·10.5K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Blonde, 2 oz (1 Count)
Units sold7KB01648QP3W
$11.97·★4.4·21.2K revsL'Oreal Paris Magic Root Cover Up Gray Hair Spray, 100% Gray Hair Coverage with Buildable, Lightweight, Transfer-Resistant, and Temporary Formula, Ammonia-Free, Dark Brown, 2 oz (1 Count)
Units sold7K
COLORCHARM
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$79.9K
Avg. price
$6.39
B07M8Q6237
$6.39·★4.6·9.3K revsCOLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
Units sold10K
Clairol
1 ASIN in Top 10
11.8%
Units
9K
Revenue
$71.6K
Avg. price
$7.96
B07FL94PMM
$7.96·★4.5·6.2K revsClairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1 | Clairol Root Touch Up Permanent Hair Dye, 5 Medium Brown, Pack of 1
Units sold9K
Trending Root Touch Up Hair Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B079669VHB booked 6K units at $8.97, with ▲ 0.0% MoM change. On the growth side, B0GRVKZF35 leads positive momentum with ▲ 150.0% MoM growth on 2K units, with B00120S8H4 close behind at ▲ 122.2% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B079669VHB
Gray Away Root Touch-Up Quick Stick, Black/Dark Brown, 0.1 oz | Root touch-up stick for gray coverage, targets roots, temples and hairline, lasts 24 hours, ammonia and peroxide-free
Price
$8.97
Rating
4.2
Reviews
4.7K
Latest month sales
B0GRVKZF35
Tgideas Hair Dye Comb Root Touch Up, Ammonia Free Gray Coverage, Black | Natural Plant Extract Hair Color Cream with No Mix Formula. Easy Gray Hair Coverage for Men & Women Without Bleaching, 2.8oz
Price
$15.92
Rating
4.1
Reviews
144
Latest month sales
B00120S8H4
RED by KISS Quick Cover Root Touch Up Rescue (Dark Brown), Mascara Natural Water-Resistant Temporary Gray Concealer Cover Up Brush for Hair Mustache & Beard, Formulated with Jojoba Oil
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.3
Reviews
1.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this root touch up hair color report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card