Tates Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tates Cookies sales on Amazon US totaled 218,950 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $1,325,505 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.3% of unit volume and 59.0% of revenue, while a typical listing is priced at $8.39. The keyword itself pulled 30,957 Amazon queries over the same period (▼ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the tates cookies Top 50 moved 2,577,550 units and $15,096,344 in cumulative sales — an average of 214,796 units and $1,258,029 per month. Monthly throughput topped out at 263,800 units in December 2025 and dipped to 153,600 in May 2026, leaving the latest reading 16.3% higher than August 2025.
Tates Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
218.9K
▼ 4.9% MoM
Monthly Revenue 2026/07
$1.3M
▼ 6.5% MoM
Top 10 Market Share 2026/07
65.3%
Tates Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tates cookies listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 22.8% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 143,000 units and $781,460 in July 2026 — 65.3% of unit volume and 59.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tates Cookies' on Amazon
July 2026









Is 65.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend

B000FNFL0G
Royal Dansk Butter Cookies, Premium Assorted Cookies Made with Real Butter, Great for Sharing and Hosting, 12 oz
20K
▲ 0.0%vs. prior month
$106.8K
latest month
12-month trend

B074N4BYPW
Lotus Biscoff Cookies, Caramelized Biscuit Cookie Snack, Dispenser Box (20 sleeves of 2 extra large cookies) Vegan, 0.9 Ounce (Pack of 20)
10K
▼ 50.0%vs. prior month
$76.8K
latest month
12-month trend

B0FLLZSW9D
Oreo REESE'S Peanut Buttery Creme Chocolate Sandwich Cookies, 12.35 oz | Certified Kosher
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend

B00U9WS33K
Keebler Fudge Cookies, Coconut Dreams, 8.5oz
10K
▲ 0.0%vs. prior month
$29.8K
latest month
12-month trend

B08X5S5ZQV
Christie Cookie Co., Oatmeal Raisin Cookies,Gourmet Cookies (8ct) (Sold Frozen)
10K
▲ 0.0%vs. prior month
$59.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tates Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing tates cookies brand in July 2026, moving 50,000 units across 1 ASIN for 35.0% of Top 10 volume. Royal Dansk follows with 20,000 units (14.0%), ahead of Christie Cookie Co. on 20,000 units (14.0%).
With 8 brands splitting the Top 10 and 62.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.17 to $5.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
35.0%
Units
50K
Revenue
$288.5K
Avg. price
$5.17

B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
Royal Dansk
1 ASIN in Top 10
14.0%
Units
20K
Revenue
$106.8K
Avg. price
$5.34

B000FNFL0G
$5.34·★4.6·62.2K revsRoyal Dansk Butter Cookies, Premium Assorted Cookies Made with Real Butter, Great for Sharing and Hosting, 12 oz
Units sold20K
Christie Cookie Co.
2 ASINs in Top 10
14.0%
Units
20K
Revenue
$119.8K
Avg. price
$5.99

B08X5S5ZQV
$5.99·★4.6·1.4K revsChristie Cookie Co., Oatmeal Raisin Cookies,Gourmet Cookies (8ct) (Sold Frozen)
Units sold10K
B08X5SKTW5
$5.99·★4.6·1.5K revsChristie Cookie Co., Chocolate Chip Cookies, Chocolate Chunk, 8ct (Sold Frozen)
Units sold10K
Trending Tates Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06XZM52NQ booked 7K units at $4.76, with ▲ 16.7% MoM change. On the growth side, B07KZ2LRBZ leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B09QZ7Q97X close behind at ▲ 275.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B06XZM52NQ
Tate's Bake Shop, Chocolate Chip Cookies, 7 Ounce
Price
$4.76
Rating
4.7
Reviews
3.4K
Latest month sales

B07KZ2LRBZ
Tate's Bake Shop Gluten Free Chocolate Chip Cookies, 4 Bags | Gluten Free Cookies
Price
$19.88
Rating
4.7
Reviews
2.2K
Latest month sales

B09QZ7Q97X
Tate’s Bake Shop Chocolate Chip Cookies, 16 – 2 Cookie Snack Packs | Individually Wrapped
Unlock to view ASIN details and product titles
Price
$24.18
Rating
4.7
Reviews
5K
Latest month sales
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