Belvita Breakfast Biscuits Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Belvita Breakfast Biscuits sales on Amazon US totaled 382,700 units in July 2026 (▼ 2.3% vs. the prior month), generating an estimated $4,262,562 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 42.4% of revenue, while a typical listing is priced at $12.98. The keyword itself pulled 50,427 Amazon queries over the same period (▲ 22.7% MoM).
Zooming out to the 12-month window ending July 2026, the belvita breakfast biscuits Top 50 moved 4,297,700 units and $50,151,320 in cumulative sales — an average of 358,142 units and $4,179,277 per month. Monthly throughput topped out at 426,000 units in August 2025 and dipped to 257,300 in May 2026, leaving the latest reading 10.2% lower than August 2025.
Belvita Breakfast Biscuits Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
382.7K
▼ 2.3% MoM
Monthly Revenue 2026/07
$4.3M
▼ 3.4% MoM
Top 10 Market Share 2026/07
52.3%
Belvita Breakfast Biscuits Market Share & Sales Concentration on Amazon US — July 2026
The most-sold belvita breakfast biscuits listing on Amazon US in July 2026 is ASIN B0C449R6PX (Brand: Nutella), which sold 50,000 units at $5.17 apiece — equal to 13.1% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,805,800 in July 2026 — 52.3% of unit volume and 42.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Belvita Breakfast Biscuits' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0C449R6PX
Nutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
50K
▲ 0.0%vs. prior month
$288.5K
latest month
12-month trend
B01GQ5GQEG
Goldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
40K
▲ 0.0%vs. prior month
$421.6K
latest month
12-month trend
B007PE7ANY
KIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
30K
▲ 50.0%vs. prior month
$354.9K
latest month
12-month trend
B0198TV3FE
belVita Breakfast Bars Biscuits, Blueberry, Value Pack, 12 Packs (4 Biscuits Per Pack)
20K
▲ 0.0%vs. prior month
$169.6K
latest month
12-month trend
B07TN3C2HD
Cheez-It Cheese Crackers, Baked Snack Crackers, Lunch Snacks, Original (40 Packs)
10K
▼ 50.0%vs. prior month
$131K
latest month
12-month trend
B0025W9A5C
Nature Valley Crunchy Oats N Honey Granola Bars, 60 ct | Whole Grain Oats & Real Honey, 22g Whole Grain per Serving, No Artificial Flavors, Colors, or High Fructose Corn Syrup
10K
▼ 50.0%vs. prior month
$115.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Belvita Breakfast Biscuits Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutella is the best-performing belvita breakfast biscuits brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Goldfish follows with 40,000 units (20.0%), ahead of KIND on 40,000 units (20.0%).
With 7 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.17 to $12.86, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutella
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$288.5K
Avg. price
$5.17
B0C449R6PX
$5.17·★4.6·11.5K revsNutella Biscuits Cookies Filled with Nutella Hazelnut Spread, Sweet Snack Pack, 9.7 oz
Units sold50K
Goldfish
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$421.6K
Avg. price
$12.86
B01GQ5GQEG
$12.86·★4.8·65.6K revsGoldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
Units sold40K
KIND
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$484.4K
Avg. price
$12.78
B007PE7ANY
$13.18·★4.7·25K revsKIND Healthy Snacks Bars, Dark Chocolate Nuts & Sea Salt, Gluten Free, Low Sugar, High Fiber Snacks, 6g Protein, 12 Count
Units sold30KB085WTJFFD
$12.38·★4.7·3K revsKIND Mini Snack Bars Variety Pack, Gluten Free, Low Sugar, Low Calorie Snacks, Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, 20 Count
Units sold10K
Trending Belvita Breakfast Biscuits Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B085WTJFFD booked 10K units at $12.38, with ▲ 11.1% MoM change. On the growth side, B0CS1P6DP8 leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B0D7NRQ5XJ close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B085WTJFFD
KIND Mini Snack Bars Variety Pack, Gluten Free, Low Sugar, Low Calorie Snacks, Dark Chocolate Nuts & Sea Salt, Caramel Almond & Sea Salt, 20 Count
Price
$12.38
Rating
4.7
Reviews
3K
Latest month sales
B0CS1P6DP8
belVita Soft Baked Breakfast Bars Variety Pack, 2 Flavors, 15 Packs | Banana Bread, Oats & Chocolate, 1 Biscuit Per Pack, No High Fructose Corn Syrup, Artificial Flavors or Colors
Price
$11.91
Rating
4.6
Reviews
864
Latest month sales
B0D7NRQ5XJ
belVita Crunchy Bite Size Snacks Variety Pack, 3 Flavors, 40 Snack Packs | Blueberry, Chocolate, Cinnamon Brown Sugar, No High Fructose Corn Syrup, Artificial Flavors, Colors or Sweeteners
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.7
Reviews
1.8K
Latest month sales
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