Larry Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Larry sales on Amazon US totaled 35,750 units in July 2026 (▼ 42.1% vs. the prior month), generating an estimated $721,557 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 72.7% of unit volume and 73.5% of revenue, while a typical listing is priced at $18.00. The keyword itself pulled 8,361 Amazon queries over the same period (▼ 62.2% MoM).
Zooming out to the 12-month window ending July 2026, the larry Top 50 moved 498,450 units and $9,663,231 in cumulative sales — an average of 41,538 units and $805,269 per month. Monthly throughput topped out at 61,750 units in June 2026 and dipped to 24,100 in May 2026, leaving the latest reading 14.4% lower than August 2025.
Larry Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
35.8K
▼ 42.1% MoM
Monthly Revenue 2026/07
$721.6K
▼ 40.7% MoM
Top 10 Market Share 2026/07
72.7%
Larry Market Share & Sales Concentration on Amazon US — July 2026
The most-sold larry listing on Amazon US in July 2026 is ASIN B004IJM4OY (Brand: Lenny & Larry's), which sold 6,000 units at $23.49 apiece — equal to 16.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 26,000 units and $530,260 in July 2026 — 72.7% of unit volume and 73.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Larry' on Amazon
July 2026
![Lenny & Larry's Complete Protein Cookie, [Oatmeal Raisin], Chewy Soft Baked, 16g Plant Protein, Vegan, Non-GMO, High Fiber, [4 Ounce] Cookie (Pack of 12) (ASIN B004IJM4P8), rank #3 by monthly sales volume for 'Larry' on Amazon](https://m.media-amazon.com/images/I/81luXy7wHyL._AC_UY512_.jpg)
Is 72.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004IJM4OY
Lenny & Larry's Protein Cookie, Chocolate Chip – High Protein Snacks with 16g Plant Protein, 10g Fiber, Soft-Baked, Vegan, Non-GMO | 4oz, Pack of 12
6K
▼ 40.0%vs. prior month
$136K
latest month
12-month trend
B00VUK59YQ
Lenny & Larry's Protein Cookie, White Chocolate Flavored Macadamia – High Protein Snacks with 16g Plant Protein, 10g Fiber, Soft-Baked, Vegan, Non-GMO | 4oz, Pack of 12
3K
▼ 70.0%vs. prior month
$71K
latest month
12-month trend
B004IJM4P8
Lenny & Larry's Complete Protein Cookie, [Oatmeal Raisin], Chewy Soft Baked, 16g Plant Protein, Vegan, Non-GMO, High Fiber, [4 Ounce] Cookie (Pack of 12)
3K
▲ 0.0%vs. prior month
$68.3K
latest month
12-month trend
B094XB1G8J
Lenny & Larry's Cookie-fied Protein Bar – Cookies & Creme Vegan Protein Bars 9x45g – Healthy Snacks with 12g Plant Protein & 5g Fiber – Gluten Free Power Bar, Non-GMO & Vegan
3K
▼ 25.0%vs. prior month
$39.6K
latest month
12-month trend
B07JVWXR8L
Lenny & Larry's Protein Cookie, Chocolate Chip – High Protein Snacks with 8g Plant Protein, 5g Fiber, Soft-Baked, Vegan, Non-GMO | 2oz, Pack of 12
2K
▲ 0.0%vs. prior month
$31.1K
latest month
12-month trend
B075JQWNSF
Lenny & Larry's Protein Cookie, Big Time Brownie – High Protein Snacks with 8g Plant Protein, 5g Fiber, Soft-Baked, Vegan, Non-GMO | 2oz, Pack of 12
2K
▲ 100.0%vs. prior month
$31.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Larry Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B075JQWNSF booked 2K units at $15.99, with ▲ 100.0% MoM change. On the growth side, B004IJQZQW leads positive momentum with ▲ 100.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B075JQWNSF
Lenny & Larry's Protein Cookie, Big Time Brownie – High Protein Snacks with 8g Plant Protein, 5g Fiber, Soft-Baked, Vegan, Non-GMO | 2oz, Pack of 12
Price
$15.99
Rating
4.5
Reviews
1.5K
Latest month sales
B004IJK6YO
Lenny & Larry's Protein Cookie, Peanut Butter – High Protein Snacks with 16g Plant Protein, 10g Fiber, Soft-Baked, Vegan, Non-GMO | 4oz, Pack of 12
Price
$23.49
Rating
4.4
Reviews
2K
Latest month sales
![Lenny & Larry's Protein Cookie, [Pumpkin Spice], Chewy Soft Baked, 16g Plant Protein, Vegan, Non-GMO, High Fiber, 4 Ounce Cookie (Pack of 12)](https://m.media-amazon.com/images/I/91hhcpZoWGL._AC_UY512_.jpg)
B004IJQZQW
Lenny & Larry's Protein Cookie, [Pumpkin Spice], Chewy Soft Baked, 16g Plant Protein, Vegan, Non-GMO, High Fiber, 4 Ounce Cookie (Pack of 12)
Unlock to view ASIN details and product titles
Price
$23.27
Rating
4.4
Reviews
1.4K
Latest month sales
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