Biscoff Cookie Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Biscoff is the best-performing biscoff cookie butter brand in July 2026, moving 19,000 units across 2 ASINs for 23.5% of Top 10 volume. Amazon Grocery follows with 18,000 units (22.2%), ahead of Land O Lakes on 10,000 units (12.3%).

Volume is spread across 8 brands, with the top three holding 58.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.44 to $6.06, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CJ3VV3RC booked 6K units at $5.98, with ▲ 0.0% MoM change. On the growth side, B00BK87GYE leads positive momentum with ▲ 233.3% MoM growth on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.