Tao Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tao Toothbrush sales on Amazon US totaled 318,500 units in July 2026 (▼ 16.0% vs. the prior month), generating an estimated $10,733,539 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.4% of unit volume and 54.1% of revenue, while a typical listing is priced at $51.91. The keyword itself pulled 28,593 Amazon queries over the same period (▲ 38.1% MoM).
Zooming out to the 12-month window ending July 2026, the tao toothbrush Top 50 moved 3,779,650 units and $130,746,101 in cumulative sales — an average of 314,971 units and $10,895,508 per month. Monthly throughput topped out at 467,300 units in November 2025 and dipped to 147,000 in May 2026, leaving the latest reading 8.2% higher than August 2025.
Tao Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
318.5K
▼ 16.0% MoM
Monthly Revenue 2026/07
$10.7M
▼ 28.8% MoM
Top 10 Market Share 2026/07
68.4%
Tao Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tao toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 18.8% of every unit tracked in this report and 20% ahead of the No. 2 listing.
The Top 10 ASINs account for 218,000 units and $5,811,620 in July 2026 — 68.4% of unit volume and 54.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tao Toothbrush' on Amazon
July 2026
Is 68.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
B09LD8T445
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
20K
▲ 0.0%vs. prior month
$877K
latest month
12-month trend
B005LB75NI
NIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
10K
▼ 50.0%vs. prior month
$189.9K
latest month
12-month trend
B0B5HRWH1S
Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
10K
▲ 0.0%vs. prior month
$978.9K
latest month
12-month trend
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Best Tao Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquasonic is the best-performing tao toothbrush brand in July 2026, moving 60,000 units across 1 ASIN for 27.5% of Top 10 volume. Crest follows with 50,000 units (22.9%), ahead of Colgate on 48,000 units (22.0%).
With 7 brands splitting the Top 10 and 72.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquasonic
1 ASIN in Top 10
27.5%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Crest
1 ASIN in Top 10
22.9%
Units
50K
Revenue
$988.5K
Avg. price
$19.99
B0DPNGKZ9P
$19.99·★4.4·9.5K revsCrest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
Units sold50K
Colgate
3 ASINs in Top 10
22.0%
Units
48K
Revenue
$304.4K
Avg. price
$7.97
B00CC6XSRC
$4.96·★4.6·58.5K revsColgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
Units sold30KB07S9GV83R
$8.96·★4.7·17K revsColgate 360 Optic White Advanced Adult Whitening Toothbrush, Medium, 2 Pack | Medium Spiral Bristles Polish Away Surface Stains, Cheek and Tongue Cleaner, Whitens Teeth, Removes Odor Causing Bacteria
Units sold10KB00HC75THI
$9.99·★4.7·10.7K revsColgate 360 Adult Whitening Toothbrushes, Soft, 4 Pack | Deep Cleans, Removes Odor Causing Bacteria, Spiral Bristles, Polishing Cups Remove Surface Stains, Cheek and Tongue Cleaner
Units sold8K
Trending Tao Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FZVBBM44 booked 10K units at $21.97, with ▲ 11.1% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FZVBBM44
Oral-B Toothbrush, Vibrating Plaque Remover Pulsar, Vibrating Battery Toothbrush, Soft, 4 Count
Price
$21.97
Rating
4.7
Reviews
710
Latest month sales
B07S9GV83R
Colgate 360 Optic White Advanced Adult Whitening Toothbrush, Medium, 2 Pack | Medium Spiral Bristles Polish Away Surface Stains, Cheek and Tongue Cleaner, Whitens Teeth, Removes Odor Causing Bacteria
Price
$8.96
Rating
4.7
Reviews
17K
Latest month sales
B00HC75THI
Colgate 360 Adult Whitening Toothbrushes, Soft, 4 Pack | Deep Cleans, Removes Odor Causing Bacteria, Spiral Bristles, Polishing Cups Remove Surface Stains, Cheek and Tongue Cleaner
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.7
Reviews
10.7K
Latest month sales
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