Colgate Wisps Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Colgate Wisps sales on Amazon US totaled 647,600 units in July 2026 (▼ 6.7% vs. the prior month), generating an estimated $7,460,421 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.2% of unit volume and 67.6% of revenue, while a typical listing is priced at $14.53. The keyword itself pulled 46,607 Amazon queries over the same period (▲ 0.4% MoM).
Zooming out to the 12-month window ending July 2026, the colgate wisps Top 50 moved 6,079,300 units and $75,486,997 in cumulative sales — an average of 506,608 units and $6,290,583 per month. Monthly throughput topped out at 694,000 units in June 2026 and dipped to 343,750 in May 2026, leaving the latest reading 29.4% higher than August 2025.
Colgate Wisps Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
647.6K
▼ 6.7% MoM
Monthly Revenue 2026/07
$7.5M
▼ 11.9% MoM
Top 10 Market Share 2026/07
77.2%
Colgate Wisps Market Share & Sales Concentration on Amazon US — July 2026
The most-sold colgate wisps listing on Amazon US in July 2026 is ASIN B082F1QH7S (Brand: Colgate), which sold 100,000 units at $9.29 apiece — equal to 15.4% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $5,044,100 in July 2026 — 77.2% of unit volume and 67.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Colgate Wisps' on Amazon
July 2026
Is 77.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082F1QH7S
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B085YL4HR7
Plackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
60K
▼ 14.3%vs. prior month
$412.8K
latest month
12-month trend
B08QWYMGRR
Amazon Basics Mint Dental Flossers, Shred Resistant, Slides Easily Between Teeth, with Fold-Away Pick, 90 Count, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$177K
latest month
12-month trend
B00UB7BO16
Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor, 75 Picks
50K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B0DPNGKZ9P
Crest 3D White Deep Stain Remover Toothpaste, Teeth whitening for Adults, 3.1oz, 2 Pack, Sensitivity Safe, Enamel Repair, Cavity Protection, Fluoride Toothpaste, Travel Size Toiletries
50K
▲ 25.0%vs. prior month
$988.5K
latest month
12-month trend
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Best Colgate Wisps Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing colgate wisps brand in July 2026, moving 150,000 units across 3 ASINs for 30.0% of Top 10 volume. Boka follows with 100,000 units (20.0%), ahead of Plackers on 80,000 units (16.0%).
With 7 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.88 to $15.56, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
3 ASINs in Top 10
30.0%
Units
150K
Revenue
$1.9M
Avg. price
$15.56
B082F1QH7S
$9.29·★4.7·51.4K revsColgate Optic White Advanced Hydrogen Peroxide Toothpaste, 3 Pack, 3.2 oz | Sparkling White, Teeth Whitening Toothpaste, Removes 5 Years of Deep-Set Coffee, Tea, and Wine Stains, Enamel Safe Formula
Units sold100KB0BLWLL3FV
$15.92·★4.8·7.5K revsColgate Total Whitening Toothpaste with Fluoride, Bulk 4 Pack, 5.1 oz | Mint Flavor, Anticavity, Antigingivitis, Antisensitivity Toothpaste, Helps Remove Stains, Fights Bacteria
Units sold30KB071DPCBQG
$21.46·★4.7·28.4K revsColgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
Units sold20K
Boka
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Plackers
2 ASINs in Top 10
16.0%
Units
80K
Revenue
$550.4K
Avg. price
$6.88
B085YL4HR7
$6.88·★4.7·83K revsPlackers Micro Line Floss Picks, Intense Mint, 300 Count | Floss fiber made without PTFE, Fits tight teeth, Fold-out toothpick, QuickFix Grip, Resealable bag, 2x Stronger
Units sold60KB08PH2X3Z3
$6.88·★4.7·44.4K revsPlackers Twin Line Floss Picks, Intense Mint, 300 Count | PTFE free Tuffloss, Fits tight teeth, Fold-out FlipPick, Plaque removal, QuickFix Grip, Resealable bag
Units sold20K
Trending Colgate Wisps Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B08PH2X3Z3 booked 20K units at $6.88, with ▲ 0.0% MoM change. On the growth side, B0GWVSMV7S leads positive momentum with ▲ 900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08PH2X3Z3
Plackers Twin Line Floss Picks, Intense Mint, 300 Count | PTFE free Tuffloss, Fits tight teeth, Fold-out FlipPick, Plaque removal, QuickFix Grip, Resealable bag
Price
$6.88
Rating
4.7
Reviews
44.4K
Latest month sales
B0DNZ4GBYV
Mini Disposable Toothbrushes with Toothpaste and Toothpick, Tongue Cleaners, Reduce Bad Breath, Tongue Scraper, Prepasted Toothbrush, Pick for Work or Travel (Mint, 20pcs)
Price
$8.90
Rating
4.5
Reviews
1.3K
Latest month sales
B0GWVSMV7S
36 Pack Pre-Pasted Mint Disposable Toothbrushes – Individually Wrapped Mini Ultra Soft Bristles Toothbrush - Fluoride Free No Rinsing - 3-in-1 with Floss Pick Tongue Cleaner for Braces Travel Camping
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.5
Reviews
61
Latest month sales
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