Braces Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Braces Toothbrush sales on Amazon US totaled 366,000 units in July 2026 (▼ 6.6% vs. the prior month), generating an estimated $6,910,220 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.9% of unit volume and 56.5% of revenue, while a typical listing is priced at $15.71. The keyword itself pulled 17,767 Amazon queries over the same period (▼ 5.9% MoM).
Zooming out to the 12-month window ending July 2026, the braces toothbrush Top 50 moved 4,244,450 units and $84,693,450 in cumulative sales — an average of 353,704 units and $7,057,787 per month. Monthly throughput topped out at 402,100 units in November 2025 and dipped to 200,500 in May 2026, leaving the latest reading 1.7% higher than August 2025.
Braces Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
366K
▼ 6.6% MoM
Monthly Revenue 2026/07
$6.9M
▲ 2.4% MoM
Top 10 Market Share 2026/07
51.9%
Braces Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold braces toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 16.4% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $3,903,400 in July 2026 — 51.9% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Braces Toothbrush' on Amazon
July 2026
Is 51.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B071DPCBQG
Colgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
20K
▲ 0.0%vs. prior month
$431.2K
latest month
12-month trend
B08MLDWN69
Platypus Orthodontic Flossers for Braces, 40 Count (Pack of 1) | Suitable for Adults & Kids; Fits Under Arch Wire, Non-Damaging & Encourages Flossing; Floss Teeth in Under Two Minutes
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0DNZ4GBYV
Mini Disposable Toothbrushes with Toothpaste and Toothpick, Tongue Cleaners, Reduce Bad Breath, Tongue Scraper, Prepasted Toothbrush, Pick for Work or Travel (Mint, 20pcs)
10K
▼ 50.0%vs. prior month
$87.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Braces Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquasonic is the best-performing braces toothbrush brand in July 2026, moving 60,000 units across 1 ASIN for 31.6% of Top 10 volume. Oral-B follows with 50,000 units (26.3%), ahead of Colgate on 20,000 units (10.5%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.96 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquasonic
1 ASIN in Top 10
31.6%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Oral-B
3 ASINs in Top 10
26.3%
Units
50K
Revenue
$582.2K
Avg. price
$11.96
B07MH9CH76
$6.97·★4.7·30.1K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB01KZ6V00W
$17.93·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20KB008I2IKI6
$10.97·★4.5·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10K
Colgate
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$431.2K
Avg. price
$21.46
B071DPCBQG
$21.46·★4.7·28.4K revsColgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
Units sold20K
Trending Braces Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01KZ6V00W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B06XK2M3H3 close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Price
$17.93
Rating
4.7
Reviews
22.9K
Latest month sales
B06XK2M3H3
Oral-B 3D White Manual Toothbrush, 4-Pack, Stain Eraser, Soft Bristle Brushes, Adult Teeth Whitening, Daily Plaque Removal, Built-in Tongue Scraper Cheek Cleaner, Travel Size Toiletries
Price
$7.92
Rating
4.6
Reviews
8.6K
Latest month sales
B0C86KLNYV
GUM Proxabrush Go-Betweens Moderate Interdental Brushes, 10 Count (4 Pack) | Triangular soft bristles, Nylon-coated wire safe for braces & implants, Reusable with breathable travel cap, 10 days of use
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.7
Reviews
4.3K
Latest month sales
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