Electric Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Philips Sonicare is the best-performing electric toothbrush brand in July 2026, moving 90,000 units across 4 ASINs for 39.1% of Top 10 volume. Oral-B follows with 80,000 units (34.8%), ahead of Aquasonic on 60,000 units (26.1%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.48 to $39.95, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B008I2IKI6 booked 10K units at $10.97, with ▲ 0.0% MoM change. On the growth side, B0FQNW8V75 leads positive momentum with ▲ 1566.7% MoM growth on 5K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.