Oral B Electric Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oral B Electric Toothbrush sales on Amazon US totaled 376,000 units in July 2026 (▼ 4.3% vs. the prior month), generating an estimated $15,210,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.9% of unit volume and 42.8% of revenue, while a typical listing is priced at $53.52. The keyword itself pulled 363,724 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the oral b electric toothbrush Top 50 moved 4,416,400 units and $189,470,311 in cumulative sales — an average of 368,033 units and $15,789,193 per month. Monthly throughput topped out at 563,300 units in November 2025 and dipped to 196,700 in May 2026, leaving the latest reading 8.6% higher than August 2025.
Oral B Electric Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
376K
▼ 4.3% MoM
Monthly Revenue 2026/07
$15.2M
▼ 11.2% MoM
Top 10 Market Share 2026/07
55.9%
Oral B Electric Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oral b electric toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $39.95 apiece — equal to 16.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $6,512,800 in July 2026 — 55.9% of unit volume and 42.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oral B Electric Toothbrush' on Amazon
July 2026
Is 55.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B00RCK2JCI
Replacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B003UKM9CO
Oral-B Pro 1000 Rechargeable Electric Toothbrush, White
20K
▲ 0.0%vs. prior month
$998.8K
latest month
12-month trend
B088CH8J8W
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
20K
▲ 0.0%vs. prior month
$383.8K
latest month
12-month trend
B089F7N4XF
Oral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4 | Fits Oral-B iO Series handles only (iO 2, 3, 4, 5, 6, 7, 8, 9, 10); not compatible with non-iO Oral-B handles
20K
▲ 100.0%vs. prior month
$659.6K
latest month
12-month trend
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Best Oral B Electric Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Oral-B is the best-performing oral b electric toothbrush brand in July 2026, moving 80,000 units across 5 ASINs for 38.1% of Top 10 volume. Aquasonic follows with 60,000 units (28.6%), ahead of Philips Sonicare on 40,000 units (19.0%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.16 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
5 ASINs in Top 10
38.1%
Units
80K
Revenue
$2.6M
Avg. price
$32.73
B003UKM9CO
$49.94·★4.5·62.6K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, White
Units sold20KB088CH8J8W
$19.79·★4.7·5.8K revsOral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
Units sold20KB089F7N4XF
$33.00·★4.8·11.1K revsOral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4 | Fits Oral-B iO Series handles only (iO 2, 3, 4, 5, 6, 7, 8, 9, 10); not compatible with non-iO Oral-B handles
Units sold20KB01AKGRTUM
$49.94·★4.6·79.5K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Units sold10KB008I2IKI6
$10.97·★4.6·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10K
Aquasonic
1 ASIN in Top 10
28.6%
Units
60K
Revenue
$2.2M
Avg. price
$39.95
B072YVWBXH
$39.95·★4.5·137.5K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Philips Sonicare
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$1.4M
Avg. price
$29.16
B09LD7WRVS
$38.36·★4.4·22.7K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Units sold30KB09LD8VXLX
$19.96·★4.4·9.5K revsPHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Units sold10K
Trending Oral B Electric Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09LD8VXLX booked 10K units at $19.96, with ▲ 0.0% MoM change. On the growth side, B084TM4XKG leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0FRFW6VYR close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09LD8VXLX
PHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Price
$19.96
Rating
4.4
Reviews
9.5K
Latest month sales
B084TM4XKG
Philips Sonicare 5300 Rechargeable Electric Toothbrush, 3 Brush Head, Black | 700% More Plaque Removal¹, Visual Pressure Sensor, 3 Brush Settings, 14-Day Battery, Travel Case, HX6423/34
Price
$109.96
Rating
4.5
Reviews
22.5K
Latest month sales
B0FRFW6VYR
Onlyone Electric Toothbrush for Adults, Rechargeable Electric Toothbrush with 8 Brush Heads, Travel Case, Charging Base & Wireless Charging - 5 Modes with Smart Timer, White
Unlock to view ASIN details and product titles
Price
$21.12
Rating
4.4
Reviews
1.6K
Latest month sales
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