Soft Bristle Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soft Bristle Toothbrush sales on Amazon US totaled 398,000 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $5,362,120 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 64.4% of revenue, while a typical listing is priced at $10.00. The keyword itself pulled 34,503 Amazon queries over the same period (▼ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the soft bristle toothbrush Top 50 moved 4,337,800 units and $57,757,910 in cumulative sales — an average of 361,483 units and $4,813,159 per month. Monthly throughput topped out at 450,000 units in November 2025 and dipped to 204,100 in May 2026, leaving the latest reading 8.0% higher than August 2025.
Soft Bristle Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
398K
▼ 3.2% MoM
Monthly Revenue 2026/07
$5.4M
▲ 3.7% MoM
Top 10 Market Share 2026/07
50.3%
Soft Bristle Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soft bristle toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $29.95 apiece — equal to 15.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $3,455,100 in July 2026 — 50.3% of unit volume and 64.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soft Bristle Toothbrush' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B08QWYMMYL
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
20K
▲ 0.0%vs. prior month
$103.8K
latest month
12-month trend
B005LB75NI
NIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
10K
▼ 50.0%vs. prior month
$189.9K
latest month
12-month trend
B00AFWPVUC
MOUTHWATCHERS Soft Flossing Manual Toothbrush, Adults, Pack of 2, Assorted | Floss-Tip Bristles for Sensitive Teeth and Gums, Soft Manual Brush, Deep Clean, BPA Free, Dr Plotka Design
10K
▼ 50.0%vs. prior month
$99.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Soft Bristle Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquasonic is the best-performing soft bristle toothbrush brand in July 2026, moving 60,000 units across 1 ASIN for 30.0% of Top 10 volume. Colgate follows with 50,000 units (25.0%), ahead of Oral-B on 20,000 units (10.0%).
With 8 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.25 to $29.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquasonic
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$2.2M
Avg. price
$29.95
B072YVWBXH
$29.95·★4.5·137.7K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Colgate
2 ASINs in Top 10
25.0%
Units
50K
Revenue
$274.7K
Avg. price
$6.25
B00CC6XSSQ
$4.52·★4.6·69K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40KB0787G4D3Q
$7.99·★4.6·16.7K revsColgate 360 Advanced Floss Tip Soft Toothbrush, 2 Pack | Adult Manual Toothbrushes, Advanced Floss-Tip Cleaning Bristles, Easy-To-Open, Recyclable Packaging
Units sold10K
Oral-B
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$336K
Avg. price
$17.94
B01KZ6V00W
$17.94·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20K
Trending Soft Bristle Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0DHSX9TF8 close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.00
Rating
4.6
Reviews
68.9K
Latest month sales
B0DHSX9TF8
Colgate Kids Advanced Cavity Fighter Soft Toothbrushes, 4 Pack | For Kids Ages 6 and Up, Soft Cleaning Bristles and Polishing Cups Help Remove Plaque and Stains, Gently Cleans Teet and Gums
Price
$5.96
Rating
4.8
Reviews
11.9K
Latest month sales
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Unlock to view ASIN details and product titles
Price
$17.94
Rating
4.7
Reviews
22.9K
Latest month sales
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