Sonicare Replacement Heads Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sonicare Replacement Heads sales on Amazon US totaled 249,000 units in July 2026 (▼ 3.6% vs. the prior month), generating an estimated $6,073,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.0% of unit volume and 56.3% of revenue, while a typical listing is priced at $22.82. The keyword itself pulled 190,825 Amazon queries over the same period (▲ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the sonicare replacement heads Top 50 moved 2,801,350 units and $63,085,342 in cumulative sales — an average of 233,446 units and $5,257,112 per month. Monthly throughput topped out at 263,750 units in November 2025 and dipped to 127,800 in May 2026, leaving the latest reading 14.7% higher than August 2025.
Sonicare Replacement Heads Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
249K
▼ 3.6% MoM
Monthly Revenue 2026/07
$6.1M
▼ 6.2% MoM
Top 10 Market Share 2026/07
53.0%
Sonicare Replacement Heads Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sonicare replacement heads listing on Amazon US in July 2026 is ASIN B078BF27BF (Brand: Philips Sonicare), which sold 30,000 units at $27.96 apiece — equal to 12.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 132,000 units and $3,420,160 in July 2026 — 53.0% of unit volume and 56.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sonicare Replacement Heads' on Amazon
July 2026
Is 53.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B0CFLHC3FB
SuitShine Replacement Toothbrush Heads for Philips Sonicare 8 Pack | Secure Click-On Fit, Soft Rounded Bristles, Wave-Cut Trim, Fade Indicator Bristles, Protective Caps Included
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B0FFM9YP9L
Philips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
20K
▲ 100.0%vs. prior month
$812.6K
latest month
12-month trend
B078BBZQWK
Philips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
10K
▲ 0.0%vs. prior month
$311.9K
latest month
12-month trend
B0FFMF4TSP
Philips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, White | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/77
10K
▲ 25.0%vs. prior month
$318K
latest month
12-month trend
B0GL8CFWRR
Replacement Toothbrush Heads for Philips Sonicare Replacement Heads,Electric Replacement Brush Head Compatible with Phillips Sonicare Electric Toothbrush,for Philips Sonic Care Brush,10 Pack
10K
▲ 0.0%vs. prior month
$158.4K
latest month
12-month trend
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Best Sonicare Replacement Heads Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing sonicare replacement heads brand in July 2026, moving 94,000 units across 7 ASINs for 71.2% of Top 10 volume. SuitShine follows with 20,000 units (15.2%), ahead of HOFAM on 10,000 units (7.6%).
With 4 brands splitting the Top 10 and 93.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $26.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
7 ASINs in Top 10
71.2%
Units
94K
Revenue
$3M
Avg. price
$26.67
B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30KB0FFM9YP9L
$36.85·★4.8·72.5K revsPhilips Sonicare C2 Plaque Control Brush Heads, 18 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, 6-Pack, HX9026/77
Units sold20KB078BBZQWK
$27.96·★4.8·42.2K revsPhilips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
Units sold10KB0FFMF4TSP
$23.99·★4.8·10.7K revsPhilips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, White | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/77
Units sold10KB091TTH7PT
$26.99·★4.8·10.7K revsPhilips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, Black | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/95
Units sold9KB00G5L85S2
$17.96·★4.8·5.6K revsPhilips Sonicare for Kids 7+ Genuine Replacement Toothbrush Heads, 2 Brush Heads, Turquoise and White, Standard, HX6042/94
Units sold8KB0795XF6MS
$24.96·★4.8·42.2K revsPhilips Sonicare W DiamondClean Brush Heads, 2-Pack, 6 Month Supply, Black | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6062/95
Units sold7K
SuitShine
1 ASIN in Top 10
15.2%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0CFLHC3FB
$9.99·★4.4·6.7K revsSuitShine Replacement Toothbrush Heads for Philips Sonicare 8 Pack | Secure Click-On Fit, Soft Rounded Bristles, Wave-Cut Trim, Fade Indicator Bristles, Protective Caps Included
Units sold20K
HOFAM
1 ASIN in Top 10
7.6%
Units
10K
Revenue
$158.4K
Avg. price
$16.99
B0GL8CFWRR
$16.99·★4.5·687 revsReplacement Toothbrush Heads for Philips Sonicare Replacement Heads,Electric Replacement Brush Head Compatible with Phillips Sonicare Electric Toothbrush,for Philips Sonic Care Brush,10 Pack
Units sold10K
Trending Sonicare Replacement Heads Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B091TTH7PT booked 9K units at $26.99, with ▲ 28.6% MoM change. On the growth side, B0085RZKR8 leads positive momentum with ▲ 1900.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B091TTH7PT
Philips Sonicare A3 All-in-One Brush Heads, 2-Pack, 6 Month Supply, Black | 2000% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9092/95
Price
$26.99
Rating
4.8
Reviews
10.7K
Latest month sales
B0795XF6MS
Philips Sonicare W DiamondClean Brush Heads, 2-Pack, 6 Month Supply, Black | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6062/95
Price
$24.96
Rating
4.8
Reviews
42.2K
Latest month sales
B0085RZKR8
Philips Sonicare Genuine E-Series Replacement Toothbrush Heads, 3 Brush Heads, White, HX7023/64
Unlock to view ASIN details and product titles
Price
$49.95
Rating
4.8
Reviews
18.3K
Latest month sales
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