Oral B Toothbrushes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Oral B Toothbrushes sales on Amazon US totaled 347,000 units in July 2026 (▼ 6.5% vs. the prior month), generating an estimated $10,196,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 45.7% of revenue, while a typical listing is priced at $34.31. The keyword itself pulled 54,695 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the oral b toothbrushes Top 50 moved 4,038,950 units and $123,242,683 in cumulative sales — an average of 336,579 units and $10,270,224 per month. Monthly throughput topped out at 425,350 units in November 2025 and dipped to 178,300 in May 2026, leaving the latest reading 2.4% higher than August 2025.
Oral B Toothbrushes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
347K
▼ 6.5% MoM
Monthly Revenue 2026/07
$10.2M
▼ 10.9% MoM
Top 10 Market Share 2026/07
49.0%
Oral B Toothbrushes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold oral b toothbrushes listing on Amazon US in July 2026 is ASIN B00RCK2JCI (Brand: GENKENT), which sold 20,000 units at $9.99 apiece — equal to 5.8% of every unit tracked in this report.
The Top 10 ASINs account for 170,000 units and $4,659,700 in July 2026 — 49.0% of unit volume and 45.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Oral B Toothbrushes' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00RCK2JCI
Replacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
B003UKM9CO
Oral-B Pro 1000 Rechargeable Electric Toothbrush, White
20K
▲ 0.0%vs. prior month
$998.8K
latest month
12-month trend
B00LVUSVU4
Oral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
20K
▲ 0.0%vs. prior month
$367.6K
latest month
12-month trend
B088CH8J8W
Oral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
20K
▲ 0.0%vs. prior month
$383.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Oral B Toothbrushes Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Oral-B is the best-performing oral b toothbrushes brand in July 2026, moving 150,000 units across 9 ASINs for 88.2% of Top 10 volume. GENKENT follows with 20,000 units (11.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $34.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Oral-B
9 ASINs in Top 10
88.2%
Units
150K
Revenue
$4.5M
Avg. price
$34.96
B01KZ6V00W
$17.94·★4.7·23K revsOral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
Units sold20KB07MH9CH76
$6.97·★4.7·30.1K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB003UKM9CO
$49.94·★4.5·62.7K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, White
Units sold20KB00LVUSVU4
$18.48·★4.8·93.4K revsOral B Cross Action Electric Toothbrush Replacement Brush Heads Refill, 4Count
Units sold20KB088CH8J8W
$19.90·★4.7·5.8K revsOral-B iO Series Ultimate Clean Electric Toothbrush Replacement Brush Heads for an Oral-B Electric Toothbrush, 2 Count, White
Units sold20KB089F7N4XF
$33.00·★4.8·11.2K revsOral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4 | Fits Oral-B iO Series handles only (iO 2, 3, 4, 5, 6, 7, 8, 9, 10); not compatible with non-iO Oral-B handles
Units sold20KB01AKGRTUM
$47.44·★4.6·79.5K revsOral-B Pro 1000 Rechargeable Electric Toothbrush, Black
Units sold10KB008I2IKI6
$10.97·★4.6·31.6K revsOral-B 3D White Action Power Toothbrush, 1 Count (Colors May Vary), Multi-colored
Units sold10KB0B5HRWH1S
$109.99·★4.3·18.8K revsOral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
Units sold10K
GENKENT
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$196.8K
Avg. price
$9.99
B00RCK2JCI
$9.99·★4.5·20.3K revsReplacement Toothbrush Heads Compatible with Oral B Braun, 12 Pcs | Professional Electric Toothbrush Brush Heads, Compatible with Oral B Replacement Heads Refill, 7000/Pro 1000/9600/500/3000
Units sold20K
Trending Oral B Toothbrushes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01KZ6V00W leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B089F7N4XF close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZ6V00W
Oral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
Price
$17.94
Rating
4.7
Reviews
23K
Latest month sales
B089F7N4XF
Oral-B iO Ultimate Clean Replacement Brush Heads, Advanced Deep Cleaning, Black, Pack of 4 | Fits Oral-B iO Series handles only (iO 2, 3, 4, 5, 6, 7, 8, 9, 10); not compatible with non-iO Oral-B handles
Price
$33.00
Rating
4.8
Reviews
11.2K
Latest month sales
B0G156GM21
Oral-B Rechargeable Electric Toothbrush, iO3 Limited Deep Clean, 3 Cleaning Modes, Visual Pressure Sensor to Protect Gums, 2 Brush Heads, Travel Case, Azalea Pink
Unlock to view ASIN details and product titles
Price
$109.99
Rating
4.3
Reviews
18.8K
Latest month sales
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