Tooth Brush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tooth Brush sales on Amazon US totaled 705,000 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $17,859,640 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.1% of unit volume and 59.1% of revenue, while a typical listing is priced at $22.01. The keyword itself pulled 155,995 Amazon queries over the same period (▲ 15.6% MoM).
Zooming out to the 12-month window ending July 2026, the tooth brush Top 50 moved 8,302,200 units and $208,337,074 in cumulative sales — an average of 691,850 units and $17,361,423 per month. Monthly throughput topped out at 868,800 units in November 2025 and dipped to 394,000 in May 2026, leaving the latest reading 0.8% lower than August 2025.
Tooth Brush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
705K
▼ 10.2% MoM
Monthly Revenue 2026/07
$17.9M
▼ 12.0% MoM
Top 10 Market Share 2026/07
51.1%
Tooth Brush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tooth brush listing on Amazon US in July 2026 is ASIN B00AHAWWO0 (Brand: Crest), which sold 90,000 units at $45.99 apiece — equal to 12.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $10,552,000 in July 2026 — 51.1% of unit volume and 59.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tooth Brush' on Amazon
July 2026
Is 51.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00AHAWWO0
Crest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
90K
▼ 10.0%vs. prior month
$4M
latest month
12-month trend
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Soft Bristles, Full Head Design, Everyday Cleaning, Easy Grip Handle, Bulk Toothbrush Pack
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tooth Brush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Crest is the best-performing tooth brush brand in July 2026, moving 90,000 units across 1 ASIN for 25.0% of Top 10 volume. Colgate follows with 90,000 units (25.0%), ahead of Aquasonic on 60,000 units (16.7%).
With 5 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.46 to $45.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Crest
1 ASIN in Top 10
25.0%
Units
90K
Revenue
$4M
Avg. price
$45.99
B00AHAWWO0
$45.99·★4.6·105.8K revsCrest Teeth Whitening Strips, Crest 3D Whitestrips Professional Effects, Enamel Safe Teeth Whitening Kit, 22 Treatments (44 Strips), Professional-Level Whitening, 19 Levels Whiter
Units sold90K
Colgate
3 ASINs in Top 10
25.0%
Units
90K
Revenue
$770.9K
Avg. price
$10.46
B00CC6XSSQ
$4.96·★4.6·68.9K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Soft Bristles, Full Head Design, Everyday Cleaning, Easy Grip Handle, Bulk Toothbrush Pack
Units sold40KB00CC6XSRC
$4.96·★4.6·58.5K revsColgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
Units sold30KB071DPCBQG
$21.46·★4.7·28.4K revsColgate Wisp Disposable Toothbrushes for Travel, Pack of 4, 96 Total Count | No Water Needed, Mini Travel Toothbrushes, No Rinsing, Soft Pick for Hard-to-Reach Areas, MaxFresh Peppermint Flavor
Units sold20K
Aquasonic
1 ASIN in Top 10
16.7%
Units
60K
Revenue
$2.2M
Avg. price
$39.95
B072YVWBXH
$39.95·★4.5·137.6K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
Trending Tooth Brush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01KZ6V00W booked 20K units at $17.94, with ▲ 100.0% MoM change. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B06XK2M3H3 close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZ6V00W
Oral-B Pro Clean CrossAction Manual Toothbrush, 6- Pack, Medium Soft Bristle Brushes for Adults, Deep Plaque Removal, Daily Gum Health and Fresh Breath, Travel Toiletries
Price
$17.94
Rating
4.7
Reviews
22.4K
Latest month sales
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.00
Rating
4.6
Reviews
68.9K
Latest month sales
B06XK2M3H3
Oral-B 3D White Manual Toothbrush, 4-Pack, Stain Eraser, Soft Bristle Brushes, Adult Teeth Whitening, Daily Plaque Removal, Built-in Tongue Scraper Cheek Cleaner, Travel Size Toiletries
Unlock to view ASIN details and product titles
Price
$7.92
Rating
4.6
Reviews
8.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tooth brush report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card