Philips Sonicare Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Philips Sonicare Toothbrush sales on Amazon US totaled 344,300 units in July 2026 (▼ 18.1% vs. the prior month), generating an estimated $14,238,604 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 53.0% of revenue, while a typical listing is priced at $51.06. The keyword itself pulled 136,578 Amazon queries over the same period (▼ 8.0% MoM).
Zooming out to the 12-month window ending July 2026, the philips sonicare toothbrush Top 50 moved 4,240,150 units and $171,950,413 in cumulative sales — an average of 353,346 units and $14,329,201 per month. Monthly throughput topped out at 579,300 units in November 2025 and dipped to 178,800 in May 2026, leaving the latest reading 2.4% higher than August 2025.
Philips Sonicare Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
344.3K
▼ 18.1% MoM
Monthly Revenue 2026/07
$14.2M
▼ 29.3% MoM
Top 10 Market Share 2026/07
61.0%
Philips Sonicare Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold philips sonicare toothbrush listing on Amazon US in July 2026 is ASIN B072YVWBXH (Brand: Aquasonic), which sold 60,000 units at $39.95 apiece — equal to 17.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 210,000 units and $7,547,200 in July 2026 — 61.0% of unit volume and 53.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Philips Sonicare Toothbrush' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B078BF27BF
Philips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
30K
▼ 25.0%vs. prior month
$935.7K
latest month
12-month trend
B09LD7WRVS
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
30K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B09LD8T445
Philips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
20K
▲ 0.0%vs. prior month
$877K
latest month
12-month trend
B0CFLHC3FB
SuitShine Replacement Toothbrush Heads for Philips Sonicare 8 Pack | Secure Click-On Fit, Soft Rounded Bristles, Wave-Cut Trim, Fade Indicator Bristles, Protective Caps Included
20K
▲ 0.0%vs. prior month
$199.8K
latest month
12-month trend
B01AKGRTUM
Oral-B Pro 1000 Rechargeable Electric Toothbrush, Black
10K
▼ 50.0%vs. prior month
$492K
latest month
12-month trend
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Best Philips Sonicare Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Philips Sonicare is the best-performing philips sonicare toothbrush brand in July 2026, moving 100,000 units across 5 ASINs for 47.6% of Top 10 volume. Aquasonic follows with 60,000 units (28.6%), ahead of SuitShine on 20,000 units (9.5%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $39.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Philips Sonicare
5 ASINs in Top 10
47.6%
Units
100K
Revenue
$3.6M
Avg. price
$30.84
B078BF27BF
$27.96·★4.8·72.5K revsPhilips Sonicare C2 Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX9023/65
Units sold30KB09LD7WRVS
$38.36·★4.4·22.7K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, Black | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/24
Units sold30KB09LD8T445
$39.96·★4.2·20.7K revsPhilips Sonicare 4100 Rechargeable Electric Toothbrush, 1 Brush Head, White | 700% More Plaque Removal¹, Pressure Sensor, 2 Brush Settings, 2-Minute Guided Timer, 14-Day Battery, HX3681/23
Units sold20KB078BBZQWK
$27.96·★4.8·42.2K revsPhilips Sonicare W DiamondClean Brush Heads, 3-Pack, 9 Month Supply, White | 700% More Plaque Removal¹, 100% Whiter Teeth², BrushSync Reminder, Up To 62,000 Bristle Movements Per Min, HX6063/65
Units sold10KB09LD8VXLX
$19.96·★4.4·9.5K revsPHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Units sold10K
Aquasonic
1 ASIN in Top 10
28.6%
Units
60K
Revenue
$2.2M
Avg. price
$39.95
B072YVWBXH
$39.95·★4.5·137.6K revsAquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Units sold60K
SuitShine
1 ASIN in Top 10
9.5%
Units
20K
Revenue
$199.8K
Avg. price
$9.99
B0CFLHC3FB
$9.99·★4.4·6.7K revsSuitShine Replacement Toothbrush Heads for Philips Sonicare 8 Pack | Secure Click-On Fit, Soft Rounded Bristles, Wave-Cut Trim, Fade Indicator Bristles, Protective Caps Included
Units sold20K
Trending Philips Sonicare Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B09LD8VXLX booked 10K units at $19.96, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09LD8VXLX
PHILIPS Sonicare 1100 Rechargeable Electric Toothbrush, 1 Brush Head, White | More Plaque Removal, 2-Minute Guided Timer, 14-Day Battery, HX3641/02
Price
$19.96
Rating
4.4
Reviews
9.5K
Latest month sales
B0B5HRWH1S
Oral-B iO Series 3 Limited Deep Clean Rechargeable Electric Toothbrush for Adults, Black, 3 Modes, Smart Pressure Sensor, Plaque Removal and Gum Care, 2 Replacement Brush Heads, Travel Case
Price
$109.99
Rating
4.3
Reviews
18.8K
Latest month sales
B0GL8CFWRR
Replacement Toothbrush Heads for Philips Sonicare Replacement Heads,Electric Replacement Brush Head Compatible with Phillips Sonicare Electric Toothbrush,for Philips Sonic Care Brush,10 Pack
Unlock to view ASIN details and product titles
Price
$16.99
Rating
4.5
Reviews
687
Latest month sales
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