Shampoo For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Shampoo For Men sales on Amazon US totaled 669,000 units in July 2026 (▼ 19.7% vs. the prior month), generating an estimated $10,663,330 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.8% of unit volume and 35.7% of revenue, while a typical listing is priced at $18.23. The keyword itself pulled 74,578 Amazon queries over the same period (▲ 14.1% MoM).
Zooming out to the 12-month window ending July 2026, the shampoo for men Top 50 moved 7,652,650 units and $127,505,074 in cumulative sales — an average of 637,721 units and $10,625,423 per month. Monthly throughput topped out at 833,000 units in June 2026 and dipped to 422,000 in May 2026, leaving the latest reading 18.9% higher than August 2025.
Shampoo For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
669K
▼ 19.7% MoM
Monthly Revenue 2026/07
$10.7M
▼ 24.7% MoM
Top 10 Market Share 2026/07
47.8%
Shampoo For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold shampoo for men listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 14.9% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $3,810,600 in July 2026 — 47.8% of unit volume and 35.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Shampoo For Men' on Amazon
July 2026
Is 47.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B076JK8PXX
TRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
40K
▲ 100.0%vs. prior month
$424K
latest month
12-month trend
B00UOL93CG
Neutrogena T/Sal Therapeutic Dandruff Shampoo, Scalp Build-Up Control, 3% Salicylic Acid,Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Clears Flakes, Fragrance Free, 4.5 fl oz | Scalp Build-up Shampoo, 3% Salicylic Acid, Scalp Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Fragrance Free
30K
▼ 25.0%vs. prior month
$229.5K
latest month
12-month trend
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B0006FMK98
Vanicream Shampoo, 12 Fl Oz, Formulated without Common Irritants for Sensitive Skin, Gentle, Clarifying Shampoo, Helps Remove Oil, Flaking and Build-Up, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$223.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Shampoo For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing shampoo for men brand in July 2026, moving 100,000 units across 1 ASIN for 31.3% of Top 10 volume. TRESemmé follows with 40,000 units (12.5%), ahead of Neutrogena on 30,000 units (9.4%).
Volume is spread across 10 brands, with the top three holding 53.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.77 to $16.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
31.3%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·120.1K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
Units sold100K
TRESemmé
1 ASIN in Top 10
12.5%
Units
40K
Revenue
$424K
Avg. price
$10.74
B076JK8PXX
$10.74·★4.7·10.9K revsTRESemmé Rich Moisture Hydrating Shampoo & Conditioner Set 28 oz 2 Pack | Moisturizing for frizz-prone hair, Restores damaged hair, Moisturizes & detangles, Shampoo and Conditioner set
Units sold40K
Neutrogena
1 ASIN in Top 10
9.4%
Units
30K
Revenue
$229.5K
Avg. price
$7.77
B00UOL93CG
$7.77·★4.5·20.7K revsNeutrogena T/Sal Therapeutic Dandruff Shampoo, Scalp Build-Up Control, 3% Salicylic Acid,Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Clears Flakes, Fragrance Free, 4.5 fl oz | Scalp Build-up Shampoo, 3% Salicylic Acid, Scalp Psoriasis Treatment, Seborrheic Dermatitis Shampoo, Fragrance Free
Units sold30K
Trending Shampoo For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B001UGL84U booked 20K units at $7.92, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001UGL84U
Selsun Blue Medicated Antidandruff Shampoo, 11 fl. oz. | Maximum strength scalp treatment with 1% selenium sulfide, itchy scalp relief, for soft and silky hair
Price
$7.92
Rating
4.7
Reviews
25.8K
Latest month sales
B01N97PCBH
Garnier Fructis Pure Clean Purifying Shampoo, Silicone-Free, 12.5 Fl Oz, 1 Count (Packaging May Vary)
Price
$3.96
Rating
4.6
Reviews
23.4K
Latest month sales
B01NAAZEHL
Head & Shoulders Classic Clean 2-in-1 Anti-Dandruff Shampoo and Conditioner, Travel Size, 72-Hour Protection, 8.45 fl oz
Unlock to view ASIN details and product titles
Price
$6.29
Rating
4.7
Reviews
6.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this shampoo for men report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card