Olaplex Shampoo And Conditioner Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olaplex Shampoo And Conditioner sales on Amazon US totaled 466,000 units in July 2026 (▼ 43.6% vs. the prior month), generating an estimated $15,750,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.9% of unit volume and 38.7% of revenue, while a typical listing is priced at $35.11. The keyword itself pulled 84,852 Amazon queries over the same period (▼ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the olaplex shampoo and conditioner Top 50 moved 5,620,550 units and $190,569,626 in cumulative sales — an average of 468,379 units and $15,880,802 per month. Monthly throughput topped out at 826,300 units in June 2026 and dipped to 278,900 in May 2026, leaving the latest reading 14.8% higher than August 2025.
Olaplex Shampoo And Conditioner Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
466K
▼ 43.6% MoM
Monthly Revenue 2026/07
$15.8M
▼ 44.4% MoM
Top 10 Market Share 2026/07
42.9%
Olaplex Shampoo And Conditioner Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olaplex shampoo and conditioner listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 10.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $6,101,300 in July 2026 — 42.9% of unit volume and 38.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olaplex Shampoo And Conditioner' on Amazon
July 2026
Is 42.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0BJNX6R5X
L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
20K
▼ 33.3%vs. prior month
$389.8K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
20K
▲ 0.0%vs. prior month
$346.6K
latest month
12-month trend
B07VR1NDSQ
Olaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Olaplex Shampoo And Conditioner Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing olaplex shampoo and conditioner brand in July 2026, moving 50,000 units across 1 ASIN for 25.0% of Top 10 volume. Olaplex follows with 50,000 units (25.0%), ahead of L'Oreal Paris on 40,000 units (20.0%).
With 6 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.48 to $32.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
25.0%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.4K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50K
Olaplex
3 ASINs in Top 10
25.0%
Units
50K
Revenue
$1.6M
Avg. price
$32.33
B07PW4MTHV
$32.00·★4.7·54.4K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20KB07VR1NDSQ
$32.00·★4.7·61.6K revsOlaplex °7 Bonding Hair Oil | High Shine, 450°F Heat Protectant
Units sold20KB07D37PQGL
$32.99·★4.6·83.6K revsOlaplex N°.4 Bond Maintenance™ Strengthening Shampoo | Bond Repair | For Medium, Thick, or Coarse Hair; Daily Use for Straight, Wavy, Curly, and Coily Hair of All Porosity Levels
Units sold10K
L'Oreal Paris
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$736.4K
Avg. price
$18.48
B0BJNX6R5X
$20.98·★4.7·6.9K revsL'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
Units sold20KB07QC43BXB
$15.99·★4.6·14.6K revsL'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Units sold20K
Trending Olaplex Shampoo And Conditioner Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07QC43BXB booked 20K units at $15.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07QC43BXB
L'Oreal Paris EverPure Moisture Shampoo and Conditioner Set, Sulfate-Free Hair Care for Dry or Color-Treated Hair with Rosemary Botanicals, 17 Fl Oz Set
Price
$15.99
Rating
4.6
Reviews
14.6K
Latest month sales
B00C5AHTVQ
Nexxus Therappe Humectress Shampoo + Conditioner Set 33.8 oz 2 ct | Hydrating for dry hair, 72H moisture system, Controls frizz, Moisturizing for softness & shine
Price
$46.55
Rating
4.6
Reviews
22.4K
Latest month sales
B07BHCB9Y2
PURA D'OR Gold Label Anti-Thinning Biotin Shampoo & Conditioner, 16oz x2 | Thicker-Looking Hair, Clinically Tested, Botanical Extracts, Aloe Vera Base, Men & Women, Sulfate-Free, Natural Earthy Scent
Unlock to view ASIN details and product titles
Price
$39.99
Rating
4.3
Reviews
67.3K
Latest month sales
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