Olaplex Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Olaplex sales on Amazon US totaled 699,000 units in July 2026 (▼ 37.8% vs. the prior month), generating an estimated $27,306,290 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.1% of unit volume and 59.2% of revenue, while a typical listing is priced at $33.36. The keyword itself pulled 180,263 Amazon queries over the same period (▼ 28.5% MoM).
Zooming out to the 12-month window ending July 2026, the olaplex Top 50 moved 8,702,600 units and $340,002,000 in cumulative sales — an average of 725,217 units and $28,333,500 per month. Monthly throughput topped out at 1,123,000 units in June 2026 and dipped to 439,100 in May 2026, leaving the latest reading 2.2% higher than August 2025.
Olaplex Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
699K
▼ 37.8% MoM
Monthly Revenue 2026/07
$27.3M
▼ 34.5% MoM
Top 10 Market Share 2026/07
50.1%
Olaplex Market Share & Sales Concentration on Amazon US — July 2026
The most-sold olaplex listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 12.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 350,000 units and $16,157,200 in July 2026 — 50.1% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Olaplex' on Amazon
July 2026
Is 50.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0DGR9J7LB
Force Factor Hair Growth Accelerator Soft Chews with Lustriva | Hair Growth Vitamins for Women & Men with Clinically Studied Lustriva & Biotin for Thicker, Fuller Hair, 60 Soft Chews
30K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B00LU4CZP8
Nutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
30K
▲ 0.0%vs. prior month
$2.6M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
30K
▲ 2900.0%vs. prior month
$449.7K
latest month
12-month trend
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Best Olaplex Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing olaplex brand in July 2026, moving 120,000 units across 2 ASINs for 34.3% of Top 10 volume. K18 follows with 50,000 units (14.3%), ahead of Force Factor on 30,000 units (8.6%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $29.00 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
34.3%
Units
120K
Revenue
$10.6M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.7K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold90KB00LU4CZP8
$88.00·★4.2·21.1K revsNutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Units sold30K
K18
1 ASIN in Top 10
14.3%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.4K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50K
Force Factor
1 ASIN in Top 10
8.6%
Units
30K
Revenue
$1.2M
Avg. price
$39.99
B0DGR9J7LB
$39.99·★4.2·6.1K revsForce Factor Hair Growth Accelerator Soft Chews with Lustriva | Hair Growth Vitamins for Women & Men with Clinically Studied Lustriva & Biotin for Thicker, Fuller Hair, 60 Soft Chews
Units sold30K
Trending Olaplex Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00LU4CZP8 booked 30K units at $88.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00LU4CZP8
Nutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle | #1 Dermatologist-Recommended Hair Growth Supplement Brand, Clinically Tested for Visibly Thicker Hair and Scalp Coverage
Price
$88.00
Rating
4.2
Reviews
21.1K
Latest month sales
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
Price
$6.99
Rating
4.4
Reviews
64.4K
Latest month sales
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Unlock to view ASIN details and product titles
Price
$14.99
Rating
3.5
Reviews
3.8K
Latest month sales
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