Dry Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dry Shampoo sales on Amazon US totaled 373,000 units in July 2026 (▼ 28.9% vs. the prior month), generating an estimated $6,945,480 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.7% of unit volume and 56.0% of revenue, while a typical listing is priced at $19.83. The keyword itself pulled 555,803 Amazon queries over the same period (▲ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the dry shampoo Top 50 moved 4,733,350 units and $87,068,826 in cumulative sales — an average of 394,446 units and $7,255,735 per month. Monthly throughput topped out at 524,600 units in June 2026 and dipped to 267,400 in May 2026, leaving the latest reading 9.2% higher than August 2025.
Dry Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
373K
▼ 28.9% MoM
Monthly Revenue 2026/07
$6.9M
▼ 37.2% MoM
Top 10 Market Share 2026/07
61.7%
Dry Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dry shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 26.8% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $3,890,200 in July 2026 — 61.7% of unit volume and 56.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dry Shampoo' on Amazon
July 2026
Is 61.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BJNX6R5X
L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
20K
▼ 33.3%vs. prior month
$389.8K
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B0CWNJ75X1
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
20K
▼ 33.3%vs. prior month
$134K
latest month
12-month trend
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
▲ 100.0%vs. prior month
$480K
latest month
12-month trend
B08SSM21R4
Redken All Soft Shampoo – For Dry, Brittle Hair
10K
▼ 50.0%vs. prior month
$290K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Dry Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing dry shampoo brand in July 2026, moving 100,000 units across 1 ASIN for 43.5% of Top 10 volume. L'Oreal Paris follows with 20,000 units (8.7%), ahead of CeraVe on 20,000 units (8.7%).
With 9 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $20.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
1 ASIN in Top 10
43.5%
Units
100K
Revenue
$1.6M
Avg. price
$16.88
B00AINMFAC
$16.88·★4.6·120.1K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz
Units sold100K
L'Oreal Paris
1 ASIN in Top 10
8.7%
Units
20K
Revenue
$389.8K
Avg. price
$20.98
B0BJNX6R5X
$20.98·★4.7·6.8K revsL'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
Units sold20K
CeraVe
1 ASIN in Top 10
8.7%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DV43L7J8
$9.97·★4.5·6.1K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Trending Dry Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BX6P9CKH booked 10K units at $9.94, with ▲ 11.1% MoM change. On the growth side, B07J18ZL6P leads positive momentum with ▲ 233.3% MoM growth on 2K units, with B0CHHJW5RC close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BX6P9CKH
Dove Volume & Fullness Dry Shampoo, Volumizing for Flat Hair 7.3oz 1ct | For all hair types, volumizing weightless formula refreshes and revives hair without water for 2 days of freshness and bounce
Price
$9.94
Rating
4.4
Reviews
12K
Latest month sales
B07J18ZL6P
SGX NYC Dry Touch Volumizing Dry Shampoo - Paraben Free, Vegan Dry Shampoo Spray Absorbs Excess Oil - Fresh and Bouncy Hair with No Residue - 6.5 oz | Absorbs Excess Oil, Adds Body & Texture for Fresh & Bouncy Day 2 Hair, Brushes Invisible, Crisp Jasmine Fig Leaf Scent, Vegan
Price
$7.97
Rating
4.3
Reviews
1.3K
Latest month sales
B0CHHJW5RC
Not Your Mother's Value Pack Clean Freak Refreshing Jumbo Dry Shampoo | 2 Pack - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - For All Hair Types - Fresh Citrus
Unlock to view ASIN details and product titles
Price
$25.88
Rating
4.7
Reviews
1.8K
Latest month sales
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