Kerastase Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kerastase sales on Amazon US totaled 263,900 units in July 2026 (▼ 20.8% vs. the prior month), generating an estimated $9,266,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 52.2% of revenue, while a typical listing is priced at $46.00. The keyword itself pulled 305,218 Amazon queries over the same period (▼ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the kerastase Top 50 moved 2,857,900 units and $99,931,020 in cumulative sales — an average of 238,158 units and $8,327,585 per month. Monthly throughput topped out at 333,400 units in June 2026 and dipped to 127,200 in May 2026, leaving the latest reading 24.2% higher than August 2025.
Kerastase Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
263.9K
▼ 20.8% MoM
Monthly Revenue 2026/07
$9.3M
▼ 27.5% MoM
Top 10 Market Share 2026/07
65.2%
Kerastase Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kerastase listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 18.9% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 172,000 units and $4,834,680 in July 2026 — 65.2% of unit volume and 52.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kerastase' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B01I2ZQJSG
Elizavecca cer-100 collagen coating hair protein treatment 100ml
30K
▲ 200.0%vs. prior month
$203.1K
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B07VR1NDSQ
OLAPLEX N°.7 Bonding Hair Oil, High Shine | Heat Protection Up to 450°F/232°C, Use on Wet or Dry Hair, Vitamin E and Sunflower Seed Oil
20K
▼ 71.4%vs. prior month
$640K
latest month
12-month trend
B0G3D8F18H
Kerastase Genesis Hair Serum | Daily Strengthening Treatment for Weak or Damaged Hair | Nourishes and Reinforces Hair | Anti-Breakage | Silicone-Free | For Weakened Hair | Serum Fortifiant
10K
▲ 0.0%vs. prior month
$330K
latest month
12-month trend
B0083H8ASG
L'Oréal Paris Elvive Extraordinary Oil Miracle Hair Serum, Intense Nourishment, Up to 6x more Shine, up to 230° heat protection, suitable for all hair types, 100ml
9K
▲ 0.0%vs. prior month
$156.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Kerastase Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing kerastase brand in July 2026, moving 50,000 units across 1 ASIN for 29.1% of Top 10 volume. KÉRASTASE follows with 43,000 units (25.0%), ahead of Elizavecca on 30,000 units (17.4%).
With 6 brands splitting the Top 10 and 71.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $44.60, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
1 ASIN in Top 10
29.1%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.4K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold50K
KÉRASTASE
5 ASINs in Top 10
25.0%
Units
43K
Revenue
$1.9M
Avg. price
$44.60
B0G3D8F18H
$33.00·★4.5·2.6K revsKerastase Genesis Hair Serum | Daily Strengthening Treatment for Weak or Damaged Hair | Nourishes and Reinforces Hair | Anti-Breakage | Silicone-Free | For Weakened Hair | Serum Fortifiant
Units sold10KB086TPQJTT
$64.00·★4.5·2.6K revsKerastase Genesis Hair Serum | Daily Strengthening Treatment for Weak or Damaged Hair | Nourishes and Reinforces Hair | Anti-Breakage | Silicone-Free | For Weakened Hair | Serum Fortifiant
Units sold9KB0F2QZQWDN
$32.00·★4.6·10.1K revsKerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair, Enhances Shine, Nourishes and Reduces Frizz, With Plant-Based Proteins, For All Hair Types
Units sold9KB0BZZJWGPQ
$62.00·★4.6·10K revsKerastase Nutritive 8H Magic Night Serum - Overnight Treatment for Dry Hair, Enhances Shine, Nourishes and Reduces Frizz, With Plant-Based Proteins, For All Hair Types
Units sold8KB0D2LWFF2P
$32.00·★4.6·5.9K revsKerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz, Adds Shine, With Wild Camellia, Sandalwood and Freesia Fragrance, Nourishes & Strengthens Hair
Units sold7K
Elizavecca
1 ASIN in Top 10
17.4%
Units
30K
Revenue
$203.1K
Avg. price
$6.99
B01I2ZQJSG
$6.99·★4.4·64.4K revsElizavecca cer-100 collagen coating hair protein treatment 100ml
Units sold30K
Trending Kerastase Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B086TPQJTT booked 9K units at $64.00, with ▲ 12.5% MoM change. On the growth side, B0GZX4M5CK leads positive momentum with ▲ 300.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B086TPQJTT
Kerastase Genesis Hair Serum | Daily Strengthening Treatment for Weak or Damaged Hair | Nourishes and Reinforces Hair | Anti-Breakage | Silicone-Free | For Weakened Hair | Serum Fortifiant
Price
$64.00
Rating
4.5
Reviews
2.6K
Latest month sales
B0D2LWFF2P
Kerastase Elixir Ultime Refillable Hair Oil - Hydrates & Smoothes Frizz, Adds Shine, With Wild Camellia, Sandalwood and Freesia Fragrance, Nourishes & Strengthens Hair
Price
$32.00
Rating
4.6
Reviews
5.9K
Latest month sales
B0GZX4M5CK
Moroccanoil Hydrate & Shine Hair Set | Shampoo, Conditioner & Treatment Set
Unlock to view ASIN details and product titles
Price
$60.00
Rating
3.9
Reviews
94
Latest month sales
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