Santal 33 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Santal 33 sales on Amazon US totaled 95,500 units in July 2026 (▼ 43.1% vs. the prior month), generating an estimated $2,989,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.3% of unit volume and 60.1% of revenue, while a typical listing is priced at $47.46. The keyword itself pulled 34,941 Amazon queries over the same period (▲ 16.5% MoM).
Zooming out to the 12-month window ending July 2026, the santal 33 Top 50 moved 1,355,450 units and $42,550,720 in cumulative sales — an average of 112,954 units and $3,545,893 per month. Monthly throughput topped out at 167,800 units in June 2026 and dipped to 61,550 in May 2026, leaving the latest reading 7.0% lower than August 2025.
Santal 33 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
95.5K
▼ 43.1% MoM
Monthly Revenue 2026/07
$3M
▼ 44.1% MoM
Top 10 Market Share 2026/07
73.3%
Santal 33 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold santal 33 listing on Amazon US in July 2026 is ASIN B08WYXNVQ7 (Brand: Salt & Stone), which sold 30,000 units at $20.00 apiece — equal to 31.4% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 70,000 units and $1,797,770 in July 2026 — 73.3% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Santal 33' on Amazon
July 2026
Is 73.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08WYXNVQ7
Salt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
30K
▼ 50.0%vs. prior month
$600K
latest month
12-month trend
B0FT3FD9X7
Ycz Midnight Marine Eau De Parfum For Men, 1.7 Fl Oz | Long-Lasting Fresh Marine Woody Fragrance With Grapefruit, Ginger, And Cedar Notes For Daily Wear, Date Nights, And Gifts.
9K
▼ 10.0%vs. prior month
$170.6K
latest month
12-month trend
B0DXWK9X6P
Kitsch Hair Perfume for Women – Hair Spray & Body Mist – Amber Shores, 50mL | Clean, Deodorizing & Patented Odor-Eliminating Technology – Freshen Hair, Body & Pillows – Made in USA
5K
▼ 37.5%vs. prior month
$88.3K
latest month
12-month trend
B0BTQ7HFK5
ALT. FRAGRANCES Crystal No. 23 – Inspired by Bac. Roug. 540, Unisex Perfume, Extrait de Parfum, Long Lasting Perfume for Men & Women with Jasmine, Amberwood & Cedar Notes, 60ml
5K
▼ 16.7%vs. prior month
$225.8K
latest month
12-month trend
B0CV4B2HZS
Salt & Stone Hair & Body Mist for Women & Men, Santal & Vetiver 3.4 fl oz | Body & Hair Mist, Warm & Woody Scented Body Spray, Gender Neutral Fragrance with Glycerin & Red Algae, Vegan, Paraben-Free
5K
▼ 50.0%vs. prior month
$225K
latest month
12-month trend
B0CFSVH4L7
Saltair Body Oil | Santal Bloom After Shower Moisturizer | 4 oz Pump | Fast-absorbing botanical texture for post-bath hydration and a comfortable non-heavy finish
4K
▼ 42.9%vs. prior month
$92K
latest month
12-month trend
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Best Santal 33 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Salt & Stone is the best-performing santal 33 brand in July 2026, moving 35,000 units across 2 ASINs for 50.0% of Top 10 volume. Ycz follows with 9,000 units (12.9%), ahead of Kitsch on 5,000 units (7.1%).
With 9 brands splitting the Top 10 and 70.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.95 to $32.50, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Salt & Stone
2 ASINs in Top 10
50.0%
Units
35K
Revenue
$825K
Avg. price
$32.50
B08WYXNVQ7
$20.00·★4.1·18.3K revsSalt & Stone Aluminum-Free Deodorant, Women & Men Santal & Vetiver 2.6 oz | Extra Strength 48 Hour Protection, Gender Neutral Scent, Made with Niacinamide, Spirulina, Magnesium & Antioxidants
Units sold30KB0CV4B2HZS
$45.00·★3.7·2.6K revsSalt & Stone Hair & Body Mist for Women & Men, Santal & Vetiver 3.4 fl oz | Body & Hair Mist, Warm & Woody Scented Body Spray, Gender Neutral Fragrance with Glycerin & Red Algae, Vegan, Paraben-Free
Units sold5K
Ycz
1 ASIN in Top 10
12.9%
Units
9K
Revenue
$170.6K
Avg. price
$18.95
B0FT3FD9X7
$18.95·★4.3·964 revsYcz Midnight Marine Eau De Parfum For Men, 1.7 Fl Oz | Long-Lasting Fresh Marine Woody Fragrance With Grapefruit, Ginger, And Cedar Notes For Daily Wear, Date Nights, And Gifts.
Units sold9K
Kitsch
1 ASIN in Top 10
7.1%
Units
5K
Revenue
$88.3K
Avg. price
$19.51
B0DXWK9X6P
$19.51·★4.3·2.6K revsKitsch Hair Perfume for Women – Hair Spray & Body Mist – Amber Shores, 50mL | Clean, Deodorizing & Patented Odor-Eliminating Technology – Freshen Hair, Body & Pillows – Made in USA
Units sold5K
Trending Santal 33 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DVH6PZXQ booked 3K units at $24.00, with ▲ 0.0% MoM change. On the growth side, B0CWGRF99H leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0CM2LB455 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DVH6PZXQ
CYKLAR Perfume Oil for Skin – Vanilla Verve Scent – Travel-Friendly 15ml | Gourmand Vanilla, Bergamot & Amber Blends, Roll-on Applicator, Mess-Free, Easy Fragrance Layering, Warm, Spicy & Creamy Aroma
Price
$24.00
Rating
4.1
Reviews
639
Latest month sales
B0CWGRF99H
A CENTER Milano Women Perfume 100ml Eau de Parfum Spray for Women | Vanilla,Jasmine&Bergamot Notes Long Lasting Cologne for Daily Use
Price
$14.99
Rating
4.0
Reviews
350
Latest month sales
B0CM2LB455
Valentine Nero for Men, Woody Aromatic Cologne, 3.4 fl oz | Woody aromatic fragrance with floral and mineral notes. Masculine everyday scent. Long lasting cologne. 100ml.
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.4
Reviews
2.1K
Latest month sales
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