Santal 33 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Santal 33 sales on Amazon US totaled 68,300 units in July 2026 (▼ 39.3% vs. the prior month), generating an estimated $2,573,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.5% of unit volume and 48.4% of revenue, while a typical listing is priced at $48.38. The keyword itself pulled 34,872 Amazon queries over the same period (▲ 20.8% MoM).
Zooming out to the 12-month window ending July 2026, the santal 33 Top 50 moved 952,850 units and $38,643,792 in cumulative sales — an average of 79,404 units and $3,220,316 per month. Monthly throughput topped out at 144,000 units in December 2025 and dipped to 43,450 in May 2026, leaving the latest reading 4.1% higher than August 2025.
Santal 33 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
68.3K
▼ 39.3% MoM
Monthly Revenue 2026/07
$2.6M
▼ 44.0% MoM
Top 10 Market Share 2026/07
61.5%
Santal 33 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold santal 33 listing on Amazon US in July 2026 is ASIN B0FT3FD9X7 (Brand: Ycz), which sold 9,000 units at $18.95 apiece — equal to 13.2% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 42,000 units and $1,244,930 in July 2026 — 61.5% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Santal 33' on Amazon
July 2026
Is 61.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FT3FD9X7
Ycz Midnight Marine Eau De Parfum For Men, 1.7 Fl Oz | Long-Lasting Fresh Marine Woody Fragrance With Grapefruit, Ginger, And Cedar Notes For Daily Wear, Date Nights, And Gifts.
9K
▼ 10.0%vs. prior month
$170.6K
latest month
12-month trend
B0DXWK9X6P
Kitsch Hair Perfume for Women – Hair Spray & Body Mist – Amber Shores, 50mL | Clean, Deodorizing & Patented Odor-Eliminating Technology – Freshen Hair, Body & Pillows – Made in USA
5K
▼ 37.5%vs. prior month
$88.3K
latest month
12-month trend
B0BTQ7HFK5
ALT. FRAGRANCES Crystal No. 23 – Inspired by Bac. Roug. 540, Unisex Perfume, Extrait de Parfum, Long Lasting Perfume for Men & Women with Jasmine, Amberwood & Cedar Notes, 60ml
5K
▼ 16.7%vs. prior month
$225.8K
latest month
12-month trend
B0CV4B2HZS
Salt & Stone Hair & Body Mist for Women & Men, Santal & Vetiver 3.4 fl oz | Body & Hair Mist, Warm & Woody Scented Body Spray, Gender Neutral Fragrance with Glycerin & Red Algae, Vegan, Paraben-Free
5K
▼ 50.0%vs. prior month
$225K
latest month
12-month trend
B0CFSVH4L7
Saltair Body Oil | Santal Bloom After Shower Moisturizer | 4 oz Pump | Fast-absorbing botanical texture for post-bath hydration and a comfortable non-heavy finish
4K
▼ 42.9%vs. prior month
$92K
latest month
12-month trend
B07CGX34B2
Al Haramain Amber Oud Gold Edition - Arabian Perfume for Women and Men Unisex - Long Lasting Amber - 2 oz
3K
▼ 50.0%vs. prior month
$108.2K
latest month
12-month trend
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Best Santal 33 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ycz is the best-performing santal 33 brand in July 2026, moving 9,000 units across 1 ASIN for 21.4% of Top 10 volume. Kitsch follows with 5,000 units (11.9%), ahead of ALT. FRAGRANCES on 5,000 units (11.9%).
Volume is spread across 10 brands, with the top three holding 45.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $18.95 to $49.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ycz
1 ASIN in Top 10
21.4%
Units
9K
Revenue
$170.6K
Avg. price
$18.95
B0FT3FD9X7
$18.95·★4.4·937 revsYcz Midnight Marine Eau De Parfum For Men, 1.7 Fl Oz | Long-Lasting Fresh Marine Woody Fragrance With Grapefruit, Ginger, And Cedar Notes For Daily Wear, Date Nights, And Gifts.
Units sold9K
Kitsch
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$88.3K
Avg. price
$19.99
B0DXWK9X6P
$19.99·★4.3·2.6K revsKitsch Hair Perfume for Women – Hair Spray & Body Mist – Amber Shores, 50mL | Clean, Deodorizing & Patented Odor-Eliminating Technology – Freshen Hair, Body & Pillows – Made in USA
Units sold5K
ALT. FRAGRANCES
1 ASIN in Top 10
11.9%
Units
5K
Revenue
$225.8K
Avg. price
$49.00
B0BTQ7HFK5
$49.00·★3.8·3K revsALT. FRAGRANCES Crystal No. 23 – Inspired by Bac. Roug. 540, Unisex Perfume, Extrait de Parfum, Long Lasting Perfume for Men & Women with Jasmine, Amberwood & Cedar Notes, 60ml
Units sold5K
Trending Santal 33 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CM2LB455 booked 2K units at $19.99, with ▲ 100.0% MoM change. On the growth side, B0CWGRF99H leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0GY3Q4YT7 close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CM2LB455
Valentine Nero for Men, Woody Aromatic Cologne, 3.4 fl oz | Woody aromatic fragrance with floral and mineral notes. Masculine everyday scent. Long lasting cologne. 100ml.
Price
$19.99
Rating
4.4
Reviews
2.1K
Latest month sales
B0CWGRF99H
A CENTER Milano Women Perfume 100ml Eau de Parfum Spray for Women | Vanilla,Jasmine&Bergamot Notes Long Lasting Cologne for Daily Use
Price
$14.99
Rating
4.1
Reviews
346
Latest month sales
B0GY3Q4YT7
33 SANTAL Perfume, Eau de Parfum Spray, Iconic New York Scent for Men & Women, 3.4 Fl oz (100ml) Long-Lasting Fragrance
Unlock to view ASIN details and product titles
Price
$49.99
Rating
3.2
Reviews
19
Latest month sales
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