Lavender Essential Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Majestic Pure is the best-performing lavender essential oil brand in July 2026, moving 33,000 units across 2 ASINs for 50.8% of Top 10 volume. Handcraft Blends follows with 6,000 units (9.2%), ahead of HIQILI on 5,000 units (7.7%).

With 9 brands splitting the Top 10 and 67.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.85 to $12.99, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07R39354D booked 3K units at $15.99, with ▲ 50.0% MoM change. On the growth side, B0D1BZQFF5 leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B00X47H0J0 close behind at ▲ 150.0% MoM on 500 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.