Hair Color Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Color sales on Amazon US totaled 343,000 units in July 2026 (▼ 23.8% vs. the prior month), generating an estimated $5,662,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.4% of unit volume and 49.7% of revenue, while a typical listing is priced at $15.70. The keyword itself pulled 86,085 Amazon queries over the same period (▲ 16.1% MoM).
Zooming out to the 12-month window ending July 2026, the hair color Top 50 moved 3,655,600 units and $61,661,831 in cumulative sales — an average of 304,633 units and $5,138,486 per month. Monthly throughput topped out at 450,000 units in June 2026 and dipped to 190,800 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Hair Color Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
343K
▼ 23.8% MoM
Monthly Revenue 2026/07
$5.7M
▼ 33.4% MoM
Top 10 Market Share 2026/07
46.4%
Hair Color Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair color listing on Amazon US in July 2026 is ASIN B07FJ783ZG (Brand: COLOR WOW), which sold 40,000 units at $14.00 apiece — equal to 11.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 159,000 units and $2,812,140 in July 2026 — 46.4% of unit volume and 49.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Color' on Amazon
July 2026
Is 46.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
40K
▲ 100.0%vs. prior month
$524K
latest month
12-month trend
B073CWSQ51
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
30K
▼ 70.0%vs. prior month
$888K
latest month
12-month trend
B0829M59K8
Just for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
20K
▲ 0.0%vs. prior month
$218.2K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B071936ZBD
COLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
B07M8Q6237
COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
10K
▲ 0.0%vs. prior month
$79.9K
latest month
12-month trend
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Best Hair Color Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
COLOR WOW is the best-performing hair color brand in July 2026, moving 90,000 units across 4 ASINs for 56.6% of Top 10 volume. Just for Men follows with 20,000 units (12.6%), ahead of Biolage on 10,000 units (6.3%).
With 7 brands splitting the Top 10 and 75.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $26.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
COLOR WOW
4 ASINs in Top 10
56.6%
Units
90K
Revenue
$2M
Avg. price
$24.50
B07FJ783ZG
$14.00·★4.3·110.6K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold40KB073CWSQ51
$30.00·★4.3·110.6K revsCOLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Units sold30KB071936ZBD
$26.00·★4.2·16.5K revsCOLOR WOW Raise the Root – Thicken & Lift Spray | Volumizing, thickening spray for fine, flat, or thinning hair types. Provides instant root lift, body, and all-day volume.
Units sold10KB094PCH9ZZ
$28.00·★4.1·33.4K revsCOLOR WOW Xtra Large Volumizer – Alcohol-Free Foam for Weightless Volume | Alcohol-free hair volumizer. Formulated to deliver long-lasting volume and noticeable thickness for thin, flat, or limp hair.
Units sold10K
Just for Men
1 ASIN in Top 10
12.6%
Units
20K
Revenue
$218.2K
Avg. price
$9.97
B0829M59K8
$9.97·★4.4·21.9K revsJust for Men Control GX Gray Reducing Shampoo, Keratin, 4 Fl Oz (1 Pack) | Control GX multi-patented formula gradually reduces gray with each shampoo. Keratin strengthens and thickens hair.
Units sold20K
Biolage
1 ASIN in Top 10
6.3%
Units
10K
Revenue
$260K
Avg. price
$26.00
B00JAHVSNM
$26.00·★4.7·41.1K revsBiolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Units sold10K
Trending Hair Color Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B07FJ783ZG close behind at ▲ 100.0% MoM on 40K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F336CMMW
Polar Hair Dye Shampoo Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
2K
Latest month sales
B07FJ783ZG
COLOR WOW Dream Coat – Anti-Humidity Frizz Control Spray for Glass Hair | Anti-frizz treatment and humidity-proofing spray delivers glassy-smooth, frizz-free hair. Heat activated, lasts 3-4 shampoos.
Price
$14.00
Rating
4.3
Reviews
110.6K
Latest month sales
B0CYZ53X42
Sminktec Hair Dye Shampoo 3 in 1 for Gray Hair, Herbal Ingredients Natural Shampoo Hair Dye for Women Men (Black)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.5
Reviews
3.9K
Latest month sales
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