Raisin Bran Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Raisin Bran sales on Amazon US totaled 319,000 units in July 2026 (▲ 3.9% vs. the prior month), generating an estimated $1,651,310 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.8% of unit volume and 39.6% of revenue, while a typical listing is priced at $5.47. The keyword itself pulled 33,638 Amazon queries over the same period (▲ 16.0% MoM).
Zooming out to the 12-month window ending July 2026, the raisin bran Top 50 moved 3,457,900 units and $17,347,173 in cumulative sales — an average of 288,158 units and $1,445,598 per month. Monthly throughput topped out at 321,000 units in January 2026 and dipped to 199,200 in May 2026, leaving the latest reading 20.2% higher than August 2025.
Raisin Bran Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
319K
▲ 3.9% MoM
Monthly Revenue 2026/07
$1.7M
▲ 2.9% MoM
Top 10 Market Share 2026/07
40.8%
Raisin Bran Market Share & Sales Concentration on Amazon US — July 2026
The most-sold raisin bran listing on Amazon US in July 2026 is ASIN B07CZCM4VZ (Brand: Cheerios), which sold 30,000 units at $3.47 apiece — equal to 9.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $654,200 in July 2026 — 40.8% of unit volume and 39.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Raisin Bran' on Amazon
July 2026
Is 40.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07WD631ZX
Catalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
B0055AEZ0G
Honey Bunches of Oats with Almonds Breakfast Cereal, 18 oz Box | Crispy Flakes With Crunchy Granola Bunches, Made With Whole Grains And 6 Essential Vitamins And Minerals
10K
▲ 0.0%vs. prior month
$45.2K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
B01GXPRIQY
Sun-Maid California Raisins - 4 lbs | 32 oz Resealable Bags (Pack Of 2) | Naturally Sun-Dried Raisins, Non GMO, Healthy Dried Fruit For Baking and Snacks
10K
▲ 0.0%vs. prior month
$86.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Raisin Bran Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing raisin bran brand in July 2026, moving 40,000 units across 2 ASINs for 30.8% of Top 10 volume. Catalina Crunch follows with 20,000 units (15.4%), ahead of Kashi on 20,000 units (15.4%).
With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.95 to $6.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
2 ASINs in Top 10
30.8%
Units
40K
Revenue
$144.2K
Avg. price
$3.95
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30KB07CX3GRY1
$4.43·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold10K
Catalina Crunch
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$131.6K
Avg. price
$6.20
B07WD631ZX
$6.20·★4.1·7.6K revsCatalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold20K
Kashi
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$99.7K
Avg. price
$4.87
B0DT1LTH82
$4.87·★4.7·960 revsKashi Cinnamon Harvest Breakfast Cereal 18oz | Organic, Whole Grain
Units sold10KB0DT1MC1DJ
$4.87·★4.5·778 revsKashi GO Peanut Butter Crunch Protein Cereal 16.9oz | 10g Protein, 10g Fiber
Units sold10K
Trending Raisin Bran Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DGWB3F7Y leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B0FM61859F close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGWB3F7Y
Amazon Grocery, Raisin Bran Cereal, 16.6 Oz
Price
$2.47
Rating
4.6
Reviews
398
Latest month sales
B0FM61859F
Honey Bunches of Oats Honey & Almond Protein Breakfast Cereal, 15 oz Box | Features Crispy Flakes, Crunchy Granola Clusters And Real Honey For Satisfying Texture And Taste, Good Source of Fiber
Price
$4.97
Rating
4.3
Reviews
133
Latest month sales
B08X6RS5R1
Lucky Charms Gluten Free Cereal with Marshmallows, Family Size, 18.6 oz | Classic Marshmallow Shapes, Family Size, 19g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals
Unlock to view ASIN details and product titles
Price
$3.99
Rating
4.8
Reviews
30.6K
Latest month sales
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