Lucky Charms Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Lucky Charms sales on Amazon US totaled 294,500 units in July 2026 (▲ 6.7% vs. the prior month), generating an estimated $1,730,986 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 57.1% of revenue, while a typical listing is priced at $6.95. The keyword itself pulled 32,781 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the lucky charms Top 50 moved 3,313,150 units and $18,153,987 in cumulative sales — an average of 276,096 units and $1,512,832 per month. Monthly throughput topped out at 340,900 units in October 2025 and dipped to 169,100 in May 2026, leaving the latest reading 14.4% higher than August 2025.
Lucky Charms Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
294.5K
▲ 6.7% MoM
Monthly Revenue 2026/07
$1.7M
▲ 5.1% MoM
Top 10 Market Share 2026/07
57.7%
Lucky Charms Market Share & Sales Concentration on Amazon US — July 2026
The most-sold lucky charms listing on Amazon US in July 2026 is ASIN B000CS9ZME (Brand: RICE KRISPIES TREATS), which sold 40,000 units at $11.23 apiece — equal to 13.6% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $987,600 in July 2026 — 57.7% of unit volume and 57.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Lucky Charms' on Amazon
July 2026
Is 57.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07CX3GRXV
Cinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
20K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
20K
▲ 100.0%vs. prior month
$84.8K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
B07CMGL95S
Lucky Charms Gluten Free Cereal with Marshmallows, Giant Size, 26.1 oz | Classic Marshmallow Shapes, Giant Size, 19g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Lucky Charms Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing lucky charms brand in July 2026, moving 50,000 units across 2 ASINs for 29.4% of Top 10 volume. RICE KRISPIES TREATS follows with 40,000 units (23.5%), ahead of Cinnamon Toast Crunch on 30,000 units (17.6%).
With 7 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.48 to $11.23, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
2 ASINs in Top 10
29.4%
Units
50K
Revenue
$179.3K
Avg. price
$3.73
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30KB08X68PTVG
$3.99·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold20K
RICE KRISPIES TREATS
1 ASIN in Top 10
23.5%
Units
40K
Revenue
$418.8K
Avg. price
$11.23
B000CS9ZME
$11.23·★4.8·80K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
Units sold40K
Cinnamon Toast Crunch
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$102.7K
Avg. price
$3.48
B07CX3GRXV
$2.97·★4.8·35.4K revsCinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
Units sold20KB08X66YKQX
$3.99·★4.8·35.4K revsCinnamon Toast Crunch Breakfast Cereal, Family Size, 18.8 oz | 13 Servings, 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No Artificial Flavors
Units sold10K
Trending Lucky Charms Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09DRLD79T booked 10K units at $17.11, with ▲ 25.0% MoM change. On the growth side, B0FJMR369Y leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B097ZF9YSL close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09DRLD79T
Quaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Price
$17.11
Rating
4.7
Reviews
8.1K
Latest month sales
B0FJMR369Y
Honeycomb Breakfast Cereal, Made with Real Honey, 10 oz Box | Made With Whole Grain, No Artificial Colors And Flavors, Dye Free, On The Go Treat, Snack For Kids And Adults
Price
$2.97
Rating
4.7
Reviews
1.5K
Latest month sales
B097ZF9YSL
Cocoa PEBBLES Chocolate Breakfast Cereal, Gluten Free, 19.5 oz Box | Sweetened Puffed Rice With Crunchy Texture And Chocolatey Flavor, Delivering A Flavorful Bite In Every Spoonful
Unlock to view ASIN details and product titles
Price
$3.83
Rating
4.8
Reviews
4.1K
Latest month sales
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