Cream Of Rice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Amazon Grocery is the best-performing cream of rice brand in July 2026, moving 69,000 units across 3 ASINs for 37.3% of Top 10 volume. Daisy Brand follows with 60,000 units (32.4%), ahead of Quaker on 10,000 units (5.4%).

With 8 brands splitting the Top 10 and 75.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.74 to $11.88, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000RA8E56 booked 10K units at $4.82, with ▲ 100.0% MoM change. On the growth side, B002BLIT7C leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B00OCV3QRW close behind at ▲ 100.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.