Frosted Flakes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Frosted Flakes sales on Amazon US totaled 383,000 units in July 2026 (▲ 9.5% vs. the prior month), generating an estimated $1,894,600 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.2% of unit volume and 31.9% of revenue, while a typical listing is priced at $5.10. The keyword itself pulled 40,614 Amazon queries over the same period (▲ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the frosted flakes Top 50 moved 4,072,200 units and $18,712,188 in cumulative sales — an average of 339,350 units and $1,559,349 per month. Monthly throughput topped out at 387,200 units in January 2026 and dipped to 223,800 in May 2026, leaving the latest reading 20.5% higher than August 2025.
Frosted Flakes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
383K
▲ 9.5% MoM
Monthly Revenue 2026/07
$1.9M
▲ 8.2% MoM
Top 10 Market Share 2026/07
39.2%
Frosted Flakes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold frosted flakes listing on Amazon US in July 2026 is ASIN B07CZCM4VZ (Brand: Cheerios), which sold 30,000 units at $3.47 apiece — equal to 7.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $603,700 in July 2026 — 39.2% of unit volume and 31.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Frosted Flakes' on Amazon
July 2026
Is 39.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07CM8J4NC
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
20K
▲ 100.0%vs. prior month
$111.8K
latest month
12-month trend
B07CX3GRXV
Cinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
20K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B08X68PTVG
Cheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
20K
▲ 100.0%vs. prior month
$84.8K
latest month
12-month trend
B000RYNY5C
Fruity PEBBLES Breakfast Cereal for Kids, Gluten Free, 11 oz Box | Sweetened Puffed Rice With Crunchy Texture And Colorful Pieces, Delivering Bold Flavor In Every Spoonful
10K
▲ 0.0%vs. prior month
$31.7K
latest month
12-month trend
B0055AEZ0G
Honey Bunches of Oats with Almonds Breakfast Cereal, 18 oz Box | Crispy Flakes With Crunchy Granola Bunches, Made With Whole Grains And 6 Essential Vitamins And Minerals
10K
▲ 0.0%vs. prior month
$45.2K
latest month
12-month trend
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Best Frosted Flakes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing frosted flakes brand in July 2026, moving 80,000 units across 4 ASINs for 53.3% of Top 10 volume. Cinnamon Toast Crunch follows with 20,000 units (13.3%), ahead of Cascadian Farm on 20,000 units (13.3%).
With 6 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.97 to $5.24, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
4 ASINs in Top 10
53.3%
Units
80K
Revenue
$340.8K
Avg. price
$4.37
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30KB07CM8J4NC
$5.59·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 27.2 oz
Units sold20KB08X68PTVG
$3.99·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Family Size, 18 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold20KB07CX3GRY1
$4.43·★4.8·27K revsCheerios, Heart Healthy Gluten Free Breakfast Cereal, Giant Size, 20 oz | 100% Whole Grain Oats, Soluble Fiber for Cholesterol, 34g Whole Grain, 11 Vitamins & Minerals
Units sold10K
Cinnamon Toast Crunch
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$58.4K
Avg. price
$2.97
B07CX3GRXV
$2.97·★4.8·35.4K revsCinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
Units sold20K
Cascadian Farm
2 ASINs in Top 10
13.3%
Units
20K
Revenue
$98.2K
Avg. price
$5.24
B00DJQ0Z0M
$4.99·★4.6·8.6K revsCascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
Units sold10KB08QTC6TJN
$5.48·★4.6·8.5K revsCascadian Farm Organic Cinnamon Crunch Cereal, Family Size, 14.5 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain
Units sold10K
Trending Frosted Flakes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08QTC6TJN booked 10K units at $5.48, with ▲ 0.0% MoM change. On the growth side, B097ZF9YSL leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0F15ZJPRM close behind at ▲ 150.0% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08QTC6TJN
Cascadian Farm Organic Cinnamon Crunch Cereal, Family Size, 14.5 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain
Price
$5.48
Rating
4.6
Reviews
8.5K
Latest month sales
B097ZF9YSL
Cocoa PEBBLES Chocolate Breakfast Cereal, Gluten Free, 19.5 oz Box | Sweetened Puffed Rice With Crunchy Texture And Chocolatey Flavor, Delivering A Flavorful Bite In Every Spoonful
Price
$3.83
Rating
4.8
Reviews
4.1K
Latest month sales
B0F15ZJPRM
Kellogg’s Frosted Mini-Wheats Breakfast Cereal, High Fiber, 48g Whole Grain, Large Size, 20 oz | High Fiber, 48g Whole Grain
Unlock to view ASIN details and product titles
Price
$4.98
Rating
4.8
Reviews
609
Latest month sales
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