Cereal Cups Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cereal Cups sales on Amazon US totaled 288,800 units in July 2026 (▲ 5.2% vs. the prior month), generating an estimated $1,968,886 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 40.8% of revenue, while a typical listing is priced at $8.74. The keyword itself pulled 36,462 Amazon queries over the same period (▲ 13.8% MoM).
Zooming out to the 12-month window ending July 2026, the cereal cups Top 50 moved 3,218,700 units and $21,874,247 in cumulative sales — an average of 268,225 units and $1,822,854 per month. Monthly throughput topped out at 311,000 units in January 2026 and dipped to 168,200 in May 2026, leaving the latest reading 12.4% higher than August 2025.
Cereal Cups Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
288.8K
▲ 5.2% MoM
Monthly Revenue 2026/07
$2M
▲ 0.6% MoM
Top 10 Market Share 2026/07
48.5%
Cereal Cups Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cereal cups listing on Amazon US in July 2026 is ASIN B07CZCM4VZ (Brand: Cheerios), which sold 30,000 units at $3.47 apiece — equal to 10.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $802,900 in July 2026 — 48.5% of unit volume and 40.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cereal Cups' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07CX3GRXV
Cinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
20K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B07WD631ZX
Catalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
20K
▲ 0.0%vs. prior month
$131.6K
latest month
12-month trend
B0BVT37H4W
Nature Valley Oats & Honey Protein Granola, Family Size, 17 oz | 50% More Than 11 oz Pouch, 13g Protein & 33g Whole Grain per Serving, Good Source of Fiber
10K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B00IGHKDT2
Grape-Nuts Original Cold Breakfast Cereal, 20.5 oz Box | Crunchy Pieces With Whole Grain Wheat & Barley, Excellent Source Of Fiber, Iron & Folate, NON-GMO Project Verified
10K
▲ 0.0%vs. prior month
$51.3K
latest month
12-month trend
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
10K
▲ 25.0%vs. prior month
$109K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cereal Cups Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Cheerios is the best-performing cereal cups brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Catalina Crunch follows with 30,000 units (21.4%), ahead of Quaker on 30,000 units (21.4%).
With 7 brands splitting the Top 10 and 64.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.47 to $11.32, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Cheerios
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$94.5K
Avg. price
$3.47
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30K
Catalina Crunch
2 ASINs in Top 10
21.4%
Units
30K
Revenue
$198.2K
Avg. price
$6.65
B07WD631ZX
$6.34·★4.1·7.6K revsCatalina Crunch Protein Cereal, Cinnamon Toast, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold20KB07SQB7GF2
$6.97·★4.1·3.9K revsCatalina Crunch Protein Cereal, Dark Chocolate, 9 oz Bag (Pack of 1) | Sugar Free, 11g of Protein, Gluten Free, Excellent Source of Fiber, Breakfast Cereal, Packaging May Vary
Units sold10K
Quaker
3 ASINs in Top 10
21.4%
Units
30K
Revenue
$295.9K
Avg. price
$11.32
B01M3RZBFH
$11.88·★4.6·10.6K revsQuaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Units sold10KB09DRLD79T
$17.11·★4.7·8.1K revsQuaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Units sold10KB0BFZV1CM4
$4.97·★4.7·2K revsQuaker Life Original Cereal, 22.3OZ Box
Units sold10K
Trending Cereal Cups Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01M3RZBFH booked 10K units at $11.88, with ▲ 25.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M3RZBFH
Quaker Instant Oatmeal Express Cups, 4 Flavor Variety Pack, 1.76 Ounce (Pack of 12)
Price
$11.88
Rating
4.6
Reviews
10.6K
Latest month sales
B09DRLD79T
Quaker Instant Oatmeal Fruit & Cream Variety Pack, Single Serve Packets, (44 Pack)
Price
$17.11
Rating
4.7
Reviews
8.1K
Latest month sales
B0BFZV1CM4
Quaker Life Original Cereal, 22.3OZ Box
Unlock to view ASIN details and product titles
Price
$4.97
Rating
4.7
Reviews
2K
Latest month sales
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