Rice Krispies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rice Krispies sales on Amazon US totaled 291,150 units in July 2026 (▼ 0.8% vs. the prior month), generating an estimated $2,015,574 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.8% of unit volume and 52.1% of revenue, while a typical listing is priced at $7.56. The keyword itself pulled 44,897 Amazon queries over the same period (▲ 3.3% MoM).
Zooming out to the 12-month window ending July 2026, the rice krispies Top 50 moved 3,481,600 units and $23,547,620 in cumulative sales — an average of 290,133 units and $1,962,302 per month. Monthly throughput topped out at 383,800 units in October 2025 and dipped to 192,500 in May 2026, leaving the latest reading 0.2% lower than August 2025.
Rice Krispies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
291.1K
▼ 0.8% MoM
Monthly Revenue 2026/07
$2M
▼ 3.9% MoM
Top 10 Market Share 2026/07
61.8%
Rice Krispies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rice krispies listing on Amazon US in July 2026 is ASIN B000CS9ZME (Brand: RICE KRISPIES TREATS), which sold 40,000 units at $9.99 apiece — equal to 13.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $1,050,200 in July 2026 — 61.8% of unit volume and 52.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rice Krispies' on Amazon
July 2026
Is 61.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000CS9ZME
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
40K
▼ 20.0%vs. prior month
$418.8K
latest month
12-month trend
B00PC5CI8K
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 12.4oz Box (16 Bars)
30K
▼ 25.0%vs. prior month
$148.8K
latest month
12-month trend
B07CZCM4VZ
Cheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
30K
▲ 50.0%vs. prior month
$94.5K
latest month
12-month trend
B07CX3GRXV
Cinnamon Toast Crunch Breakfast Cereal, 12 oz | 16g Whole Grain, Good Source of Calcium, 12 Vitamins & Minerals, No High-Fructose Corn Syrup or Artificial Flavors
20K
▲ 0.0%vs. prior month
$58.4K
latest month
12-month trend
B09LRHJK1F
Rice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, 3-Flavor Variety Pack, 12.1oz Box (16 Bars)
10K
▲ 0.0%vs. prior month
$49.6K
latest month
12-month trend
B00DJQ0Z0M
Cascadian Farm Organic Cinnamon Crunch Cereal, Whole Grain, 9.2 oz | Made with Real Cinnamon; No Artificial Flavors; Non-GMO Project Verified and USDA Organic; 17g Whole Grain, 9.2 oz
10K
▲ 0.0%vs. prior month
$43.1K
latest month
12-month trend
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Best Rice Krispies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
RICE KRISPIES TREATS is the best-performing rice krispies brand in July 2026, moving 60,000 units across 3 ASINs for 33.3% of Top 10 volume. Kellogg's follows with 30,000 units (16.7%), ahead of Cheerios on 30,000 units (16.7%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.47 to $8.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
RICE KRISPIES TREATS
3 ASINs in Top 10
33.3%
Units
60K
Revenue
$580.7K
Avg. price
$8.73
B000CS9ZME
$9.99·★4.8·80K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 31.2oz Box (40 Bars)
Units sold40KB09LRHJK1F
$4.96·★4.7·5.2K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, 3-Flavor Variety Pack, 12.1oz Box (16 Bars)
Units sold10KB0BV7BT26B
$11.23·★4.7·7.1K revsRice Krispies Treats Mini Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, 3-Flavor Variety Pack, 20.1oz Box (52 Bars)
Units sold10K
Kellogg's
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$148.8K
Avg. price
$4.96
B00PC5CI8K
$4.96·★4.8·79.9K revsRice Krispies Treats Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Original, 12.4oz Box (16 Bars)
Units sold30K
Cheerios
1 ASIN in Top 10
16.7%
Units
30K
Revenue
$94.5K
Avg. price
$3.47
B07CZCM4VZ
$3.47·★4.8·58K revsCheerios Honey Nut Breakfast Cereal, Heart Healthy, Gluten Free, 10.8 oz | Real Honey & Natural Almond Flavor, Can Help Lower Cholesterol, Excellent Source of Vitamin D, 22g Whole Grain per Serving
Units sold30K
Trending Rice Krispies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001AS8QPC booked 10K units at $2.97, with ▲ 100.0% MoM change. On the growth side, B0DY1YWRVQ leads positive momentum with ▲ 328.6% MoM growth on 3K units, with B0G42NS9QK close behind at ▲ 300.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001AS8QPC
Trix Breakfast Cereal, 6 Fruity Shapes, 10.7 oz | Whole Grain, Good Source of Calcium, 12 Vitamins and Minerals, Natural Colors
Price
$2.97
Rating
4.7
Reviews
9.6K
Latest month sales
B0DY1YWRVQ
RICE KRISPIES TREATS Crispy Marshmallow Squares, Kids Snacks, Cereal Bars, Variety Pack (3 Boxes, 23 Bars)
Price
$13.99
Rating
4.7
Reviews
513
Latest month sales
B0G42NS9QK
Post Cinnamon PEBBLES Breakfast Cereal, Gluten Free, 11 oz Box | Sweetened Puffed Rice With Crunchy Texture And Bold Flavor, Delivering A Flavorful Bite In Every Spoonful
Unlock to view ASIN details and product titles
Price
$3.45
Rating
4.2
Reviews
439
Latest month sales
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