Outdoor Shade Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Outdoor Shade sales on Amazon US totaled 72,700 units in July 2026 (▼ 25.8% vs. the prior month), generating an estimated $3,855,329 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.0% of unit volume and 51.8% of revenue, while a typical listing is priced at $51.85. The keyword itself pulled 4,495 Amazon queries over the same period (▼ 63.1% MoM).
Zooming out to the 12-month window ending July 2026, the outdoor shade Top 50 moved 417,000 units and $22,676,904 in cumulative sales — an average of 34,750 units and $1,889,742 per month. Monthly throughput topped out at 97,600 units in June 2026 and dipped to 8,100 in December 2025, leaving the latest reading 72.9% higher than August 2025.
Outdoor Shade Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
72.7K
▼ 25.8% MoM
Monthly Revenue 2026/07
$3.9M
▼ 27.2% MoM
Top 10 Market Share 2026/07
44.0%
Outdoor Shade Market Share & Sales Concentration on Amazon US — July 2026
The most-sold outdoor shade listing on Amazon US in July 2026 is ASIN B07B4XZK72 (Brand: Blissun), which sold 8,000 units at $39.89 apiece — equal to 11.0% of every unit tracked in this report and 1.6× the volume of the No. 2 listing.
The Top 10 ASINs account for 32,000 units and $1,998,650 in July 2026 — 44.0% of unit volume and 51.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Outdoor Shade' on Amazon
July 2026
Is 44.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07B4XZK72
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
8K
▼ 20.0%vs. prior month
$320.4K
latest month
12-month trend
B078XR1CS8
CROWN SHADES 10x10 Pop Up Canopy Tent with One Push Setup, Grid White | Patented CenterLok, Easy Outdoor Sun Shade for Events, Parties, Camping - Gazebo with STO-N-Go Cover Bag, Silver-Coated Top
5K
▼ 16.7%vs. prior month
$693.5K
latest month
12-month trend
B079MFSX6Z
Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50＋ UV Protection, Lightweight & Easy Setup Beach Shade Canopy, Portable Beach Shade Tent Beach Cabana
3K
▼ 66.7%vs. prior month
$119.1K
latest month
12-month trend
B07H76BZW8
SUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
3K
▼ 40.0%vs. prior month
$90K
latest month
12-month trend
B09XDXX6GM
JEAREY 9FT Outdoor Patio Umbrella, Market Umbrella, Beige | Outdoor Table Umbrellas with 8 Sturdy, Tilt & Crank UV Protection Waterproof for Garden, Deck, Backyard, Pool
3K
▼ 40.0%vs. prior month
$115.1K
latest month
12-month trend
B005PBMLQK
Wondershade Ultimate Portable Sun Shade Umbrella – Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
2K
▲ 0.0%vs. prior month
$120K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Outdoor Shade Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blissun is the best-performing outdoor shade brand in July 2026, moving 8,000 units across 1 ASIN for 25.0% of Top 10 volume. CROWN SHADES follows with 5,000 units (15.6%), ahead of Gorich on 3,000 units (9.4%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $33.99 to $139.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blissun
1 ASIN in Top 10
25.0%
Units
8K
Revenue
$320.4K
Avg. price
$39.89
B07B4XZK72
$39.89·★4.4·39K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold8K
CROWN SHADES
1 ASIN in Top 10
15.6%
Units
5K
Revenue
$693.5K
Avg. price
$139.99
B078XR1CS8
$139.99·★4.6·11.4K revsCROWN SHADES 10x10 Pop Up Canopy Tent with One Push Setup, Grid White | Patented CenterLok, Easy Outdoor Sun Shade for Events, Parties, Camping - Gazebo with STO-N-Go Cover Bag, Silver-Coated Top
Units sold5K
Gorich
1 ASIN in Top 10
9.4%
Units
3K
Revenue
$119.1K
Avg. price
$33.99
B079MFSX6Z
$33.99·★4.3·10.8K revsGorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50＋ UV Protection, Lightweight & Easy Setup Beach Shade Canopy, Portable Beach Shade Tent Beach Cabana
Units sold3K
Trending Outdoor Shade Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B005PBMLQK booked 2K units at $59.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005PBMLQK
Wondershade Ultimate Portable Sun Shade Umbrella – Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
Price
$59.99
Rating
4.4
Reviews
8.7K
Latest month sales
B0CCNWT588
10x10FT Slant Leg Pop Up Canopy Tent, Portable Outdoor Shelter | 10x10FT Base 8x8FT Top, Adjustable Heights, Instant Shelter with Carrying Bag for Patio Deck Garden and Beach
Price
$70.99
Rating
4.1
Reviews
1.3K
Latest month sales
B0GLF1DFDV
10x10 Pop Up Canopy Tent with One-Push Center Lock,White | 3 Adjustable Heights, Carry Bag Included, Tents for Camping, Backyard, Beach, Parties and Outdoor Events
Unlock to view ASIN details and product titles
Price
$77.77
Rating
4.4
Reviews
158
Latest month sales
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