Beach Umbrella Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beach Umbrella sales on Amazon US totaled 87,950 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $4,059,536 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 38.6% of revenue, while a typical listing is priced at $59.04. The keyword itself pulled 517,898 Amazon queries over the same period (▼ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the beach umbrella Top 50 moved 427,050 units and $20,218,466 in cumulative sales — an average of 35,588 units and $1,684,872 per month. Monthly throughput topped out at 104,500 units in June 2026 and dipped to 6,850 in January 2026, leaving the latest reading 124.4% higher than August 2025.
Beach Umbrella Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88K
▼ 16.6% MoM
Monthly Revenue 2026/07
$4.1M
▼ 21.4% MoM
Top 10 Market Share 2026/07
56.9%
Beach Umbrella Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beach umbrella listing on Amazon US in July 2026 is ASIN B01LZ75ROQ (Brand: Rain-Mate), which sold 10,000 units at $13.99 apiece — equal to 11.4% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $1,567,870 in July 2026 — 56.9% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beach Umbrella' on Amazon
July 2026
Top 5 Volume Share breakdown
B01LZ75ROQ
Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men, Easy Collapse
10K
▲ 0.0%vs. prior month
$121.1K
latest month
12-month trend
B08X6VQBGJ
WEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
10K
▲ 0.0%vs. prior month
$218.8K
latest month
12-month trend
B07B4XZK72
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
8K
▼ 20.0%vs. prior month
$320.4K
latest month
12-month trend
B0BLTVB2TS
Beach Blanket Waterproof Sandproof 78''X81''/10'X9' Oversized Big Blanket | Sand Free Large Blanket for Beach,Waterproof Picnic Hiking Blankets with Stakes, Lightweight Foldable Beach Towel Accessories
4K
▲ 33.3%vs. prior month
$49.9K
latest month
12-month trend
B0BNKW9YWJ
AMMSUN 8 Feet Large Beach Umbrella with Sand Anchor Heavy Duty High Wind Portable Outdoor Umbrellas UV 50+ Protection Air Vent Tilt Patio Garden Pool
4K
▲ 0.0%vs. prior month
$226.9K
latest month
12-month trend
B079MFSX6Z
Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50＋ UV Protection, Lightweight & Easy Setup Beach Shade Canopy, Portable Beach Shade Tent Beach Cabana
3K
▼ 66.7%vs. prior month
$119.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Beach Umbrella Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rain-Mate is the best-performing beach umbrella brand in July 2026, moving 10,000 units across 1 ASIN for 20.0% of Top 10 volume. WEKAPO follows with 10,000 units (20.0%), ahead of Blissun on 8,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $39.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rain-Mate
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$121.1K
Avg. price
$13.99
B01LZ75ROQ
$13.99·★4.3·10.4K revsRain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men, Easy Collapse
Units sold10K
WEKAPO
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$218.8K
Avg. price
$24.98
B08X6VQBGJ
$24.98·★4.6·15K revsWEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
Units sold10K
Blissun
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$320.4K
Avg. price
$39.89
B07B4XZK72
$39.89·★4.4·38.9K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold8K
Trending Beach Umbrella Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09B1QV5GF booked 2K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0GHVJGKDW leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0BLTVB2TS close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09B1QV5GF
BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men
Price
$14.99
Rating
4.2
Reviews
2.3K
Latest month sales
B0GHVJGKDW
Fisqueen 8FT Large Beach Umbrella with Wind Resistance Sand Anchor Sand Bag, Portable Outdoor Umbrella with UPF50+ UV Protection, Tilt Sun Shelter for Beach, Patio, Yard
Price
$48.98
Rating
4.1
Reviews
2.1K
Latest month sales
B0BLTVB2TS
Beach Blanket Waterproof Sandproof 78''X81''/10'X9' Oversized Big Blanket | Sand Free Large Blanket for Beach,Waterproof Picnic Hiking Blankets with Stakes, Lightweight Foldable Beach Towel Accessories
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.0
Reviews
1.7K
Latest month sales
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