Beach Umbrella Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beach Umbrella sales on Amazon US totaled 87,950 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $4,059,536 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.9% of unit volume and 38.6% of revenue, while a typical listing is priced at $59.04. The keyword itself pulled 517,898 Amazon queries over the same period (▼ 12.0% MoM).
Zooming out to the 12-month window ending July 2026, the beach umbrella Top 50 moved 427,050 units and $20,218,466 in cumulative sales — an average of 35,588 units and $1,684,872 per month. Monthly throughput topped out at 104,500 units in June 2026 and dipped to 6,850 in January 2026, leaving the latest reading 124.4% higher than August 2025.
Beach Umbrella Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
88K
▼ 16.6% MoM
Monthly Revenue 2026/07
$4.1M
▼ 21.4% MoM
Top 10 Market Share 2026/07
56.9%
Beach Umbrella Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beach umbrella listing on Amazon US in July 2026 is ASIN B01LZ75ROQ (Brand: Rain-Mate), which sold 10,000 units at $13.99 apiece — equal to 11.4% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $1,567,870 in July 2026 — 56.9% of unit volume and 38.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beach Umbrella' on Amazon
July 2026
Is 56.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01LZ75ROQ
Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men, Easy Collapse
10K
▲ 0.0%vs. prior month
$121.1K
latest month
12-month trend
B08X6VQBGJ
WEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
10K
▲ 0.0%vs. prior month
$218.8K
latest month
12-month trend
B07B4XZK72
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
8K
▼ 20.0%vs. prior month
$320.4K
latest month
12-month trend
B0BLTVB2TS
Beach Blanket Waterproof Sandproof 78''X81''/10'X9' Oversized Big Blanket | Sand Free Large Blanket for Beach,Waterproof Picnic Hiking Blankets with Stakes, Lightweight Foldable Beach Towel Accessories
4K
▲ 33.3%vs. prior month
$49.9K
latest month
12-month trend
B0BNKW9YWJ
AMMSUN 8 Feet Large Beach Umbrella with Sand Anchor Heavy Duty High Wind Portable Outdoor Umbrellas UV 50+ Protection Air Vent Tilt Patio Garden Pool
4K
▲ 0.0%vs. prior month
$226.9K
latest month
12-month trend
B079MFSX6Z
Gorich Beach Tent Sun Shelter for 3/4/6/8/10 Person with UPF 50＋ UV Protection, Lightweight & Easy Setup Beach Shade Canopy, Portable Beach Shade Tent Beach Cabana
3K
▼ 66.7%vs. prior month
$119.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Beach Umbrella Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rain-Mate is the best-performing beach umbrella brand in July 2026, moving 10,000 units across 1 ASIN for 20.0% of Top 10 volume. WEKAPO follows with 10,000 units (20.0%), ahead of Blissun on 8,000 units (16.0%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.99 to $39.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rain-Mate
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$121.1K
Avg. price
$13.99
B01LZ75ROQ
$13.99·★4.3·10.4K revsRain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men, Easy Collapse
Units sold10K
WEKAPO
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$218.8K
Avg. price
$24.98
B08X6VQBGJ
$24.98·★4.6·15K revsWEKAPO Beach Blanket Sandproof Waterproof, Extra Large Beach Mat, Oversized & Compact Sand Free, Quick Drying Beach Essentials for Vacation, Cruise, Picnic & Camping with Stakes
Units sold10K
Blissun
1 ASIN in Top 10
16.0%
Units
8K
Revenue
$320.4K
Avg. price
$39.89
B07B4XZK72
$39.89·★4.4·38.9K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold8K
Trending Beach Umbrella Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09B1QV5GF booked 2K units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0GHVJGKDW leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0BLTVB2TS close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09B1QV5GF
BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men
Price
$14.99
Rating
4.2
Reviews
2.3K
Latest month sales
B0GHVJGKDW
Fisqueen 8FT Large Beach Umbrella with Wind Resistance Sand Anchor Sand Bag, Portable Outdoor Umbrella with UPF50+ UV Protection, Tilt Sun Shelter for Beach, Patio, Yard
Price
$48.98
Rating
4.1
Reviews
2.1K
Latest month sales
B0BLTVB2TS
Beach Blanket Waterproof Sandproof 78''X81''/10'X9' Oversized Big Blanket | Sand Free Large Blanket for Beach,Waterproof Picnic Hiking Blankets with Stakes, Lightweight Foldable Beach Towel Accessories
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.0
Reviews
1.7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this beach umbrella report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card