Retractable Awning Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Retractable Awning sales on Amazon US totaled 6,450 units in July 2026 (▼ 29.1% vs. the prior month), generating an estimated $548,897 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.7% of unit volume and 67.6% of revenue, while a typical listing is priced at $328.78. The keyword itself pulled 30,185 Amazon queries over the same period (▼ 28.9% MoM).
Zooming out to the 12-month window ending July 2026, the retractable awning Top 50 moved 37,400 units and $2,990,559 in cumulative sales — an average of 3,117 units and $249,213 per month. Monthly throughput topped out at 9,100 units in June 2026 and dipped to 750 in December 2025, leaving the latest reading 72.0% higher than August 2025.
Retractable Awning Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.5K
▼ 29.1% MoM
Monthly Revenue 2026/07
$548.9K
▼ 24.9% MoM
Top 10 Market Share 2026/07
83.7%
Retractable Awning Market Share & Sales Concentration on Amazon US — July 2026
The most-sold retractable awning listing on Amazon US in July 2026 is ASIN B07H76BZW8 (Brand: SUNNY GUARD), which sold 3,000 units at $29.99 apiece — equal to 46.5% of every unit tracked in this report and 4.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 5,400 units and $371,310 in July 2026 — 83.7% of unit volume and 67.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Retractable Awning' on Amazon
July 2026
Is 83.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07H76BZW8
SUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
3K
▼ 40.0%vs. prior month
$90K
latest month
12-month trend
B0DR785PKT
15ft Patio Umbrella with Base,Large Outdoor Double-Sided Rectangle Umbrella | with Crank Handle, Market Umbrella for Poolside Garden Deck Backyard Beach Pools, Beige
700
▼ 65.0%vs. prior month
$113.2K
latest month
12-month trend
B08V1HFSVY
VINGLI Window Awning Door Canopy Exterior, 40" x 80" Awnings for Doors Polycarbonate Cover Patio Door Awning Rain Snow Sunlight Protection Hollow Sheet (Brown Board & Black Bracket)
500
▲ 66.7%vs. prior month
$28.5K
latest month
12-month trend
B083CBQ5MH
Asteroutdoor Sun Shade Sail Rectangle 10' x 13' UV Block Canopy for Patio Backyard Lawn Garden Outdoor Activities, Sand
400
▲ 33.3%vs. prior month
$12.6K
latest month
12-month trend
B0DB1CP3HG
Yardenaler 12x10 FT Manual Retractable Outdoor Patio Awning, Window Sun Shade Shelter with Crank Handle & Canopy for Deck, Backyard, Garden, Balcony, Gray
200
▲ 100.0%vs. prior month
$32.2K
latest month
12-month trend
B0DYC6QT7G
VEVOR Manual Retractable Awning 12 x 10 ft Outdoor Patio Awning Sun Shade | For Balcony Backyard, Adjustable Angle, Patio Door Window Water-Resistant Polyester Sunshade Shelter with Crank Handle, Khaki
200
▲ 100.0%vs. prior month
$38.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Retractable Awning Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SUNNY GUARD is the best-performing retractable awning brand in July 2026, moving 3,000 units across 1 ASIN for 55.6% of Top 10 volume. DomeShade follows with 700 units (13.0%), ahead of VINGLI on 500 units (9.3%).
With 8 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $29.99 to $149.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SUNNY GUARD
1 ASIN in Top 10
55.6%
Units
3K
Revenue
$90K
Avg. price
$29.99
B07H76BZW8
$29.99·★4.5·13K revsSUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
Units sold3K
DomeShade
1 ASIN in Top 10
13.0%
Units
700
Revenue
$113.2K
Avg. price
$149.99
B0DR785PKT
$149.99·★4.3·458 revs15ft Patio Umbrella with Base,Large Outdoor Double-Sided Rectangle Umbrella | with Crank Handle, Market Umbrella for Poolside Garden Deck Backyard Beach Pools, Beige
Units sold700
VINGLI
1 ASIN in Top 10
9.3%
Units
500
Revenue
$28.5K
Avg. price
$56.99
B08V1HFSVY
$56.99·★4.2·4.6K revsVINGLI Window Awning Door Canopy Exterior, 40" x 80" Awnings for Doors Polycarbonate Cover Patio Door Awning Rain Snow Sunlight Protection Hollow Sheet (Brown Board & Black Bracket)
Units sold500
Trending Retractable Awning Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GZGPSTF4 booked 100 units at $57.88. On the growth side, B0DB1CP3HG leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DYC6QT7G close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GZGPSTF4
VEVOR Manual Retractable Awning, 78" x 59" Outdoor Patio Awnings Sunshade Shelter with 43"-59" Retractable Side Bar, No Drill Height Adjustable, Crank Handle for Backyard, Balcony, Dark Gray
Price
$57.88
Rating
4.0
Reviews
587
Latest month sales
B0DB1CP3HG
Yardenaler 12x10 FT Manual Retractable Outdoor Patio Awning, Window Sun Shade Shelter with Crank Handle & Canopy for Deck, Backyard, Garden, Balcony, Gray
Price
$169.99
Rating
4.2
Reviews
185
Latest month sales
B0DYC6QT7G
VEVOR Manual Retractable Awning 12 x 10 ft Outdoor Patio Awning Sun Shade | For Balcony Backyard, Adjustable Angle, Patio Door Window Water-Resistant Polyester Sunshade Shelter with Crank Handle, Khaki
Unlock to view ASIN details and product titles
Price
$195.90
Rating
3.8
Reviews
409
Latest month sales
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