Patio Umbrellas Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Patio Umbrellas sales on Amazon US totaled 47,800 units in July 2026 (▼ 21.1% vs. the prior month), generating an estimated $2,677,558 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.3% of unit volume and 44.6% of revenue, while a typical listing is priced at $66.40. The keyword itself pulled 25,708 Amazon queries over the same period (▼ 33.4% MoM).
Zooming out to the 12-month window ending July 2026, the patio umbrellas Top 50 moved 232,900 units and $13,163,568 in cumulative sales — an average of 19,408 units and $1,096,964 per month. Monthly throughput topped out at 59,850 units in June 2026 and dipped to 2,050 in January 2026, leaving the latest reading 143.9% higher than August 2025.
Patio Umbrellas Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.8K
▼ 21.1% MoM
Monthly Revenue 2026/07
$2.7M
▼ 27.1% MoM
Top 10 Market Share 2026/07
52.3%
Patio Umbrellas Market Share & Sales Concentration on Amazon US — July 2026
The most-sold patio umbrellas listing on Amazon US in July 2026 is ASIN B07B4XZK72 (Brand: Blissun), which sold 8,000 units at $39.89 apiece — equal to 16.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $1,194,140 in July 2026 — 52.3% of unit volume and 44.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Patio Umbrellas' on Amazon
July 2026
Is 52.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07B4XZK72
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
8K
▼ 20.0%vs. prior month
$320.4K
latest month
12-month trend
B08GVQ8G35
Best Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio, Deck, Poolside w/ 4 Wheels, 2 Locks, 2 Knobs, Wind-Resistant Design - Black
4K
▲ 0.0%vs. prior month
$280K
latest month
12-month trend
B005PBMLQK
Wondershade Ultimate Portable Sun Shade Umbrella – Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
2K
▲ 0.0%vs. prior month
$120K
latest month
12-month trend
B01MG7HADL
Sunnyglade 9' Patio Umbrella Outdoor Table Umbrella with 8 Ribs Tan | 9 FT Patio Umbrella with Waterproof Polyester Canopy, Aluminum Pole, Push-Button Tilt & Crank for Outdoor Patio Tables, Pool
2K
▲ 100.0%vs. prior month
$80.4K
latest month
12-month trend
B0834R49QS
Blissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
2K
▼ 33.3%vs. prior month
$95K
latest month
12-month trend
B0BWMM644H
JEAREY 9FT Outdoor Patio Umbrella, Market Umbrella, Dark Blue | Outdoor Table Umbrellas with 8 Sturdy, Tilt & Crank UV Protection Waterproof for Garden, Deck, Backyard, Pool
2K
▼ 50.0%vs. prior month
$80K
latest month
12-month trend
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Best Patio Umbrellas Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Blissun is the best-performing patio umbrellas brand in July 2026, moving 11,000 units across 3 ASINs for 44.0% of Top 10 volume. Best Choice Products follows with 4,000 units (16.0%), ahead of Wondershade on 2,000 units (8.0%).
With 8 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $45.62 to $69.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Blissun
3 ASINs in Top 10
44.0%
Units
11K
Revenue
$465.1K
Avg. price
$45.62
B07B4XZK72
$39.89·★4.4·38.9K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold8KB0834R49QS
$49.99·★4.4·38.9K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold2KB01MT6BQ5N
$46.99·★4.4·38.9K revsBlissun 9' Outdoor Patio Umbrella, Outdoor Table Umbrella, Yard Umbrella, Market Umbrella with 8 Sturdy Ribs, Push Button Tilt and Crank
Units sold1K
Best Choice Products
1 ASIN in Top 10
16.0%
Units
4K
Revenue
$280K
Avg. price
$69.99
B08GVQ8G35
$69.99·★4.6·6.9K revsBest Choice Products 123lb Capacity Fillable Mobile Umbrella Base Heavy Duty Market Stand for Patio, Deck, Poolside w/ 4 Wheels, 2 Locks, 2 Knobs, Wind-Resistant Design - Black
Units sold4K
Wondershade
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$120K
Avg. price
$59.99
B005PBMLQK
$59.99·★4.4·8.7K revsWondershade Ultimate Portable Sun Shade Umbrella – Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
Units sold2K
Trending Patio Umbrellas Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01MG7HADL booked 2K units at $39.99, with ▲ 100.0% MoM change. On the growth side, B0DNQKY17T leads positive momentum with ▲ 1300.0% MoM growth on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MG7HADL
Sunnyglade 9' Patio Umbrella Outdoor Table Umbrella with 8 Ribs Tan | 9 FT Patio Umbrella with Waterproof Polyester Canopy, Aluminum Pole, Push-Button Tilt & Crank for Outdoor Patio Tables, Pool
Price
$39.99
Rating
4.4
Reviews
36.8K
Latest month sales
B0GRGKJ2V7
GarveeLife 9FT Umbrella Outdoor Patio, Table Umbrella with Push Button Tilt and Crank, 8 Sturdy Ribs Waterproof UV Protection for Garden, Pool, Backyard, Market | Table Umbrella Waterproof UV Protection for Garden, Pool, Deck, Backyard, Market (Navy)
Price
$29.98
Rating
4.2
Reviews
228
Latest month sales
B0DNQKY17T
Ayge Patio Umbrella 9 FT Outdoor Table Umbrella Fiberglass for poolside red | Fiberglass frame, 8 ribs, tilt & crank. UPF50+ waterproof canopy. Wind-resistant. For outdoor table, patio, backyard.
Unlock to view ASIN details and product titles
Price
$49.99
Rating
4.6
Reviews
893
Latest month sales
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