Sun Shades Outdoor Patio Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Shades Outdoor Patio sales on Amazon US totaled 55,100 units in July 2026 (▼ 18.9% vs. the prior month), generating an estimated $3,171,611 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.6% of unit volume and 57.3% of revenue, while a typical listing is priced at $51.59. The keyword itself pulled 45,981 Amazon queries over the same period (▼ 38.3% MoM).
Zooming out to the 12-month window ending July 2026, the sun shades outdoor patio Top 50 moved 289,250 units and $17,296,947 in cumulative sales — an average of 24,104 units and $1,441,412 per month. Monthly throughput topped out at 67,550 units in June 2026 and dipped to 5,000 in January 2026, leaving the latest reading 77.2% higher than August 2025.
Sun Shades Outdoor Patio Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
55.1K
▼ 18.9% MoM
Monthly Revenue 2026/07
$3.2M
▼ 20.9% MoM
Top 10 Market Share 2026/07
43.6%
Sun Shades Outdoor Patio Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun shades outdoor patio listing on Amazon US in July 2026 is ASIN B078XR1CS8 (Brand: CROWN SHADES), which sold 5,000 units at $139.99 apiece — equal to 9.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 24,000 units and $1,817,230 in July 2026 — 43.6% of unit volume and 57.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Shades Outdoor Patio' on Amazon
July 2026
Is 43.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B078XR1CS8
CROWN SHADES 10x10 Pop Up Canopy Tent with One Push Setup, Grid White | Patented CenterLok, Easy Outdoor Sun Shade for Events, Parties, Camping - Gazebo with STO-N-Go Cover Bag, Silver-Coated Top
5K
▼ 16.7%vs. prior month
$693.5K
latest month
12-month trend
B07H76BZW8
SUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
3K
▼ 40.0%vs. prior month
$90K
latest month
12-month trend
B005PBMLQK
Wondershade Ultimate Portable Sun Shade Umbrella – Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
2K
▲ 0.0%vs. prior month
$120K
latest month
12-month trend
B09KLVB9X7
CROWN SHADES 10x10 Pop Up Canopy with 1 Side Wall, Beach Canopy Tent, White | One Push Setup Shelter, Outdoor Gazebo & Sun Shade for Events, Parties, Camping, 150D Silver-Coated Fabric, STO-N-Go Bag
2K
▼ 33.3%vs. prior month
$294.6K
latest month
12-month trend
B0BZD3D876
90% Shading Rate 8'x10' Black Shade Cloth,UV Resistant Durable Mesh Tarp with Grommets&Reinforced Edges, Shade Net Using for Plants Cover, Greenhouse, Dog Kennel, Patio, Chicken House
2K
▼ 50.0%vs. prior month
$20.3K
latest month
12-month trend
B0CCNWT588
10x10FT Slant Leg Pop Up Canopy Tent, Portable Outdoor Shelter | 10x10FT Base 8x8FT Top, Adjustable Heights, Instant Shelter with Carrying Bag for Patio Deck Garden and Beach
2K
▲ 0.0%vs. prior month
$140.4K
latest month
12-month trend
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Best Sun Shades Outdoor Patio Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CROWN SHADES is the best-performing sun shades outdoor patio brand in July 2026, moving 7,000 units across 2 ASINs for 29.2% of Top 10 volume. SUNNY GUARD follows with 3,000 units (12.5%), ahead of Wondershade on 2,000 units (8.3%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $29.99 to $144.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CROWN SHADES
2 ASINs in Top 10
29.2%
Units
7K
Revenue
$988.1K
Avg. price
$144.99
B078XR1CS8
$139.99·★4.6·11.3K revsCROWN SHADES 10x10 Pop Up Canopy Tent with One Push Setup, Grid White | Patented CenterLok, Easy Outdoor Sun Shade for Events, Parties, Camping - Gazebo with STO-N-Go Cover Bag, Silver-Coated Top
Units sold5KB09KLVB9X7
$149.99·★4.6·4.2K revsCROWN SHADES 10x10 Pop Up Canopy with 1 Side Wall, Beach Canopy Tent, White | One Push Setup Shelter, Outdoor Gazebo & Sun Shade for Events, Parties, Camping, 150D Silver-Coated Fabric, STO-N-Go Bag
Units sold2K
SUNNY GUARD
1 ASIN in Top 10
12.5%
Units
3K
Revenue
$90K
Avg. price
$29.99
B07H76BZW8
$29.99·★4.5·13K revsSUNNY GUARD 10' x 13' Rectangle Shade Sail 95% UV Block Outdoor Canopy | Sun shade sail canopy for backyard, patio, garden, deck, pergola with UV protection and cooling shade, customizable
Units sold3K
Wondershade
1 ASIN in Top 10
8.3%
Units
2K
Revenue
$120K
Avg. price
$59.99
B005PBMLQK
$59.99·★4.4·8.6K revsWondershade Ultimate Portable Sun Shade Umbrella – Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)
Units sold2K
Trending Sun Shades Outdoor Patio Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01MG7HADL booked 2K units at $39.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MG7HADL
Sunnyglade 9' Patio Umbrella Outdoor Table Umbrella with 8 Ribs Tan | 9 FT Patio Umbrella with Waterproof Polyester Canopy, Aluminum Pole, Push-Button Tilt & Crank for Outdoor Patio Tables, Pool
Price
$39.99
Rating
4.4
Reviews
36.8K
Latest month sales
B087CBLLWV
SUN NINJA Beach Tent Sun Shelter, Beach Shade Canopy with UPF50+ Protection | Beach Canopy Tent Sun Shade, Cabana Includes Carry Bag, Sand Shovel, Ground Pegs, 4 Poles & Anchor Bags
Price
$169.95
Rating
4.4
Reviews
9.1K
Latest month sales
B0B4MRQ3DT
Cool Area Sun Shade Cloth with Grommets for Garden, 55% 6.5x10ft, Black | New HDPE. Blocks sun heat and UV. Grommets For Easy Setup. Breathable and tear-resistant. For Garden Flower Plant Greenhouse.
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.5
Reviews
1.5K
Latest month sales
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