Nyx Fluff & Snatch Brow Powder Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nyx Fluff & Snatch Brow Powder Pen sales on Amazon US totaled 223,900 units in July 2026 (▼ 15.2% vs. the prior month), generating an estimated $2,179,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 37.3% of revenue, while a typical listing is priced at $11.57. The keyword itself pulled 20,157 Amazon queries over the same period (▲ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the nyx fluff & snatch brow powder pen Top 50 moved 2,544,800 units and $24,798,686 in cumulative sales — an average of 212,067 units and $2,066,557 per month. Monthly throughput topped out at 263,900 units in June 2026 and dipped to 149,150 in May 2026, leaving the latest reading 13.1% higher than August 2025.
Nyx Fluff & Snatch Brow Powder Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.9K
▼ 15.2% MoM
Monthly Revenue 2026/07
$2.2M
▼ 18.4% MoM
Top 10 Market Share 2026/07
47.3%
Nyx Fluff & Snatch Brow Powder Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nyx fluff & snatch brow powder pen listing on Amazon US in July 2026 is ASIN B07PBQZ3KF (Brand: e.l.f.), which sold 20,000 units at $3.49 apiece — equal to 8.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $813,340 in July 2026 — 47.3% of unit volume and 37.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nyx Fluff & Snatch Brow Powder Pen' on Amazon
July 2026
Is 47.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07PBQZ3KF
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B00WZQTCS8
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
10K
▲ 0.0%vs. prior month
$112.8K
latest month
12-month trend
B00WZRJSPY
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
10K
▲ 0.0%vs. prior month
$114.2K
latest month
12-month trend
B0815DW6LZ
e.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
10K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
B0B52KG7YP
e.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
10K
▼ 50.0%vs. prior month
$50K
latest month
12-month trend
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Best Nyx Fluff & Snatch Brow Powder Pen Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing nyx fluff & snatch brow powder pen brand in July 2026, moving 58,000 units across 5 ASINs for 54.7% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 48,000 units (45.3%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.90 to $11.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
5 ASINs in Top 10
54.7%
Units
58K
Revenue
$280K
Avg. price
$5.90
B07PBQZ3KF
$3.49·★4.5·71.6K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Blonde, 0.006 Oz
Units sold20KB0815DW6LZ
$6.00·★4.4·15.2K revse.l.f. Wow Brow Gel, Volumizing, Buildable, Wax-Gel Hybrid, Creates Full, Voluminous-Looking Brows, Locks Brow Hairs In Place, Brunette
Units sold10KB0B52KG7YP
$6.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10KB0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB07MWTH3BY
$6.00·★4.4·98.1K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Glistening Peach, 0.155 Oz
Units sold8K
NYX PROFESSIONAL MAKEUP
5 ASINs in Top 10
45.3%
Units
48K
Revenue
$533.3K
Avg. price
$11.12
B08M58SWB1
$9.12·★4.4·36.6K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB00WZQTCS8
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10KB00WZRJSPY
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
Units sold10KB0F2TLPT18
$11.99·★4.3·4.1K revsNYX PROFESSIONAL MAKEUP The Brow Glue Crazy Lift, Brow Lamination Gel with 16HR Strong Hold & Built-In Styling Comb - Clear Eyebrow Gel
Units sold10KB00WZRQNAC
$11.49·★4.5·72.5K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
Units sold8K
Trending Nyx Fluff & Snatch Brow Powder Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B00WZRQNAC booked 8K units at $11.49, with ▼ 11.1% MoM change. On the growth side, B0FK4HBJR2 leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00WZRQNAC
NYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Ash Brown
Price
$11.49
Rating
4.5
Reviews
72.5K
Latest month sales
B07MWTH3BY
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Glistening Peach, 0.155 Oz
Price
$6.00
Rating
4.4
Reviews
98.1K
Latest month sales
B0FK4HBJR2
FeiCuiYun Eyebrow Tattoo Peel Off Tint Gel for Women, Warm-Dark Brown Peel Off Eyebrow Tint with 150°Small Curved Tray, Last Up to 5 Days, Waterproof, Fuller & Defined Looking Brows (04#Chocolate)
Unlock to view ASIN details and product titles
Price
$7.99
Rating
3.8
Reviews
2.7K
Latest month sales
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