Nyx Fluff & Snatch Brow Powder Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

e.l.f. is the best-performing nyx fluff & snatch brow powder pen brand in July 2026, moving 50,000 units across 4 ASINs for 46.3% of Top 10 volume. NYX PROFESSIONAL MAKEUP follows with 48,000 units (44.4%), ahead of wet n wild on 10,000 units (9.3%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.18 to $11.29, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00WZRQNAC booked 8K units at $11.49, with ▼ 11.1% MoM change. On the growth side, B0FK4HBJR2 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GS6TQ4QY close behind at ▲ 50.0% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.