Eyebrow Pencil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyebrow Pencil sales on Amazon US totaled 360,000 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $3,167,550 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.7% of unit volume and 36.8% of revenue, while a typical listing is priced at $9.05. The keyword itself pulled 104,485 Amazon queries over the same period (▲ 11.2% MoM).
Zooming out to the 12-month window ending July 2026, the eyebrow pencil Top 50 moved 4,326,600 units and $37,506,871 in cumulative sales — an average of 360,550 units and $3,125,573 per month. Monthly throughput topped out at 451,000 units in June 2026 and dipped to 236,500 in May 2026, leaving the latest reading 8.5% higher than August 2025.
Eyebrow Pencil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
360K
▼ 20.2% MoM
Monthly Revenue 2026/07
$3.2M
▼ 24.4% MoM
Top 10 Market Share 2026/07
41.7%
Eyebrow Pencil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyebrow pencil listing on Amazon US in July 2026 is ASIN B074Y8LM6T (Brand: NYX PROFESSIONAL MAKEUP), which sold 30,000 units at $9.97 apiece — equal to 8.3% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $1,166,300 in July 2026 — 41.7% of unit volume and 36.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyebrow Pencil' on Amazon
July 2026
Is 41.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B075DB13ZT
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B0CXZHMR7J
L'Oreal Paris Infallible Up To 24H Wear Brow Lamination, Water-Resistant Longwear Eyebrow Gel Make Up, Clear/Transparent, 0.16 Fl Oz
20K
▼ 33.3%vs. prior month
$234.8K
latest month
12-month trend
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
10K
▼ 50.0%vs. prior month
$96.1K
latest month
12-month trend
B00WT26UX8
wet n wild Color Icon Kohl Eyeliner Pencil, Rich Hyper-Pigmented Color, Smooth Creamy Application, Long-Wearing Matte Finish Versatility, Cruelty-Free - Simma Brown Now! (Packaged)
10K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eyebrow Pencil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NYX PROFESSIONAL MAKEUP is the best-performing eyebrow pencil brand in July 2026, moving 60,000 units across 4 ASINs for 40.0% of Top 10 volume. e.l.f. follows with 30,000 units (20.0%), ahead of REVLON on 20,000 units (13.3%).
With 5 brands splitting the Top 10 and 73.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.00 to $10.61, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NYX PROFESSIONAL MAKEUP
4 ASINs in Top 10
40.0%
Units
60K
Revenue
$622.5K
Avg. price
$10.61
B074Y8LM6T
$9.97·★4.5·107.3K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula
Units sold30KB08M58SWB1
$9.49·★4.4·36.5K revsNYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Units sold10KB00WZQTCS8
$11.49·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Espresso
Units sold10KB00WZRJSPY
$11.49·★4.5·72.4K revsNYX PROFESSIONAL MAKEUP Micro Brow Pencil, Precise Eyebrow Pencil - Taupe
Units sold10K
e.l.f.
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$110K
Avg. price
$4.00
B075DB13ZT
$3.00·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, 0.006 Oz, Deep Brown, 1 Count
Units sold20KB0B52KG7YP
$5.00·★4.6·4.7K revse.l.f. Instant Lift Brow Pencil, Dual-Ended Precision Brow Pencils For Shaping & Defining Eyebrows, Vegan & Cruelty-Free, Neutral Brown, 2-Pack
Units sold10K
REVLON
1 ASIN in Top 10
13.3%
Units
20K
Revenue
$157.2K
Avg. price
$6.67
B000H3I2JG
$6.67·★4.5·54K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
Trending Eyebrow Pencil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01643FI0I leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B07PDMZB45 close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01643FI0I
L'Oreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil, Ultra-Fine Mechanical & Retractable Brow Pencil, Draws Tiny Brow Hairs & Fills in Sparse Areas & Gaps, Dark Brunette, 0.003 oz.
Price
$8.97
Rating
4.5
Reviews
55.7K
Latest month sales
B07PDMZB45
Maybelline Express Brow Ultra Slim Eyebrow Makeup, Brow Pencil with Precision Tip and Spoolie for Defined Eyebrows, Black Brown, 1 Count (Packaging May Vary)
Price
$7.99
Rating
4.6
Reviews
21K
Latest month sales
B09W2JQ1JC
3Pcs Waterproof Eyebrow Pencil Dark Brown, Premium Eye Brow Pencil Brn with Spoolie Brush, Longwearing for Perfect Brows, Professional, Precision, Defines, Double-ended Eyebrow Pen for Women, O'CHEAL
Unlock to view ASIN details and product titles
Price
$5.98
Rating
4.4
Reviews
2.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this eyebrow pencil report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card