Loreal Telescopic Mascara Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Loreal Telescopic Mascara sales on Amazon US totaled 468,200 units in July 2026 (▼ 42.9% vs. the prior month), generating an estimated $6,148,580 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.3% of unit volume and 44.9% of revenue, while a typical listing is priced at $13.82. The keyword itself pulled 31,258 Amazon queries over the same period (▼ 7.0% MoM).
Zooming out to the 12-month window ending July 2026, the loreal telescopic mascara Top 50 moved 6,019,600 units and $84,253,562 in cumulative sales — an average of 501,633 units and $7,021,130 per month. Monthly throughput topped out at 820,000 units in June 2026 and dipped to 286,000 in May 2026, leaving the latest reading 16.8% higher than August 2025.
Loreal Telescopic Mascara Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
468.2K
▼ 42.9% MoM
Monthly Revenue 2026/07
$6.1M
▼ 55.1% MoM
Top 10 Market Share 2026/07
51.3%
Loreal Telescopic Mascara Market Share & Sales Concentration on Amazon US — July 2026
The most-sold loreal telescopic mascara listing on Amazon US in July 2026 is ASIN B08H3JPH74 (Brand: MAYBELLINE), which sold 70,000 units at $10.82 apiece — equal to 15.0% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $2,760,800 in July 2026 — 51.3% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Loreal Telescopic Mascara' on Amazon
July 2026
Is 51.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08H3JPH74
MAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
70K
▼ 22.2%vs. prior month
$745.5K
latest month
12-month trend
B074Y8LM6T
NYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula | Liquid Eyeliner with Waterproof, Smudge-proof & Transfer-Resistant Formula, Vegan & Cruelty Free
30K
▼ 25.0%vs. prior month
$299.4K
latest month
12-month trend
B0GNTLR45X
MAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
30K
▲ 50.0%vs. prior month
$322.8K
latest month
12-month trend
B004BD107O
L’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
20K
▼ 33.3%vs. prior month
$236.2K
latest month
12-month trend
B01J1A3TFW
REVLON ColorStay Pencil Waterproof Eyeliner, 201 Black, 2 pack | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$225K
latest month
12-month trend
B07SS6LFRG
Amazon Basics Eye Makeup Remover, Removes Waterproof Mascara, Dermatologist Tested, Fragrance Free, 5.5 Fl Oz (Pack of 1)
20K
▼ 33.3%vs. prior month
$107.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Loreal Telescopic Mascara Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAYBELLINE is the best-performing loreal telescopic mascara brand in July 2026, moving 110,000 units across 3 ASINs for 45.8% of Top 10 volume. L'Oreal Paris follows with 40,000 units (16.7%), ahead of NYX PROFESSIONAL MAKEUP on 30,000 units (12.5%).
With 6 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $10.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAYBELLINE
3 ASINs in Top 10
45.8%
Units
110K
Revenue
$1.2M
Avg. price
$10.19
B08H3JPH74
$10.82·★4.5·188K revsMAYBELLINE Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 1 Count
Units sold70KB0GNTLR45X
$9.86·★4.2·1.4K revsMAYBELLINE Lash Sensational Sky Tubes Tubing Mascara, Extension-Like Lengthening Mascara, 24HR Eye Makeup with Shea Butter & Castor Oil, Very Black, 1 Count
Units sold30KB00PFCT2R0
$9.89·★4.5·70.1K revsMAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
Units sold10K
L'Oreal Paris
3 ASINs in Top 10
16.7%
Units
40K
Revenue
$440.7K
Avg. price
$10.98
B004BD107O
$11.97·★4.6·27.4K revsL’Oreal Paris Makeup Original Telescopic Mascara, Separating Mascara Volume and Length Formula, Washable, Blackest Black, 0.27 Fl Oz., 1 Count
Units sold20KB004BCTFVS
$8.99·★4.4·21.2K revsL'Oréal Paris Voluminous Original Mascara, Blackest Black, 0.28 fl. oz.
Units sold10KB004BCXA7S
$11.97·★4.5·22.7K revsL'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Units sold10K
NYX PROFESSIONAL MAKEUP
1 ASIN in Top 10
12.5%
Units
30K
Revenue
$299.4K
Avg. price
$9.99
B074Y8LM6T
$9.99·★4.5·107.4K revsNYX PROFESSIONAL MAKEUP Epic Ink Liner, Waterproof Liquid Eyeliner - Black, Vegan Formula | Liquid Eyeliner with Waterproof, Smudge-proof & Transfer-Resistant Formula, Vegan & Cruelty Free
Units sold30K
Trending Loreal Telescopic Mascara Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B004BCTFVS booked 10K units at $8.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004BCTFVS
L'Oréal Paris Voluminous Original Mascara, Blackest Black, 0.28 fl. oz.
Price
$8.99
Rating
4.4
Reviews
21.2K
Latest month sales
B004BCXA7S
L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)
Price
$11.97
Rating
4.5
Reviews
22.7K
Latest month sales
B00PFCT2R0
MAYBELLINE Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 1 Count
Unlock to view ASIN details and product titles
Price
$9.89
Rating
4.5
Reviews
70.1K
Latest month sales
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