Morphe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Morphe sales on Amazon US totaled 593,200 units in July 2026 (▼ 24.3% vs. the prior month), generating an estimated $7,951,272 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 84.3% of unit volume and 83.0% of revenue, while a typical listing is priced at $16.31. The keyword itself pulled 46,382 Amazon queries over the same period (▲ 7.2% MoM).
Zooming out to the 12-month window ending July 2026, the morphe Top 50 moved 7,084,650 units and $89,860,870 in cumulative sales — an average of 590,388 units and $7,488,406 per month. Monthly throughput topped out at 783,150 units in June 2026 and dipped to 460,150 in May 2026, leaving the latest reading 12.7% higher than August 2025.
Morphe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
593.2K
▼ 24.3% MoM
Monthly Revenue 2026/07
$8M
▼ 24.3% MoM
Top 10 Market Share 2026/07
84.3%
Morphe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold morphe listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 16.9% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $6,599,800 in July 2026 — 84.3% of unit volume and 83.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Morphe' on Amazon
July 2026
Is 84.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B074PVTPBW
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
100K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Morphe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing morphe brand in July 2026, moving 100,000 units across 1 ASIN for 20.0% of Top 10 volume. Mighty Patch follows with 100,000 units (20.0%), ahead of medicube on 100,000 units (20.0%).
With 10 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $18.90, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
Mighty Patch
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.3M
Avg. price
$12.99
B074PVTPBW
$12.99·★4.6·184.7K revsMighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Units sold100K
medicube
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.8M
Avg. price
$18.90
B09V7Z4TJG
$18.90·★4.6·30.4K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Trending Morphe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B002BADJVE booked 10K units at $14.90, with ▲ 0.0% MoM change. On the growth side, B0FF2QXQFS leads positive momentum with ▲ 100.0% MoM growth on 600 units, with B0FMQ7LL8Z close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B002BADJVE
MISSHA M Perfect Cover BB Cream No.23 Natural Beige SPF 42 PA+++ 1.69 oz | Light-medium cool-neutral skin; tinted moisturizer for face, buildable coverage, smooth natural finish, daily wear
Price
$14.90
Rating
4.4
Reviews
12.2K
Latest month sales
B0FF2QXQFS
MORPHE Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation, Concealer, Powder, Blush, Eyeshadow & Brows - Professional Brush Kit (8 ct)
Price
$42.00
Rating
4.5
Reviews
42
Latest month sales
B0FMQ7LL8Z
MORPHE Cheek Thrills Multi-Finish Face Trio After Party (0.38 oz)
Unlock to view ASIN details and product titles
Price
$19.00
Rating
4.4
Reviews
65
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this morphe report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card