Morphe Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Morphe sales on Amazon US totaled 608,100 units in July 2026 (▼ 23.9% vs. the prior month), generating an estimated $8,130,636 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.9% of unit volume and 82.3% of revenue, while a typical listing is priced at $16.49. The keyword itself pulled 47,989 Amazon queries over the same period (▲ 19.5% MoM).
Zooming out to the 12-month window ending July 2026, the morphe Top 50 moved 7,406,350 units and $93,687,059 in cumulative sales — an average of 617,196 units and $7,807,255 per month. Monthly throughput topped out at 799,000 units in June 2026 and dipped to 468,000 in May 2026, leaving the latest reading 9.5% higher than August 2025.
Morphe Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
608.1K
▼ 23.9% MoM
Monthly Revenue 2026/07
$8.1M
▼ 23.9% MoM
Top 10 Market Share 2026/07
83.9%
Morphe Market Share & Sales Concentration on Amazon US — July 2026
The most-sold morphe listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 16.4% of every unit tracked in this report.
The Top 10 ASINs account for 510,000 units and $6,693,800 in July 2026 — 83.9% of unit volume and 82.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Morphe' on Amazon
July 2026
Is 83.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B074PVTPBW
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
100K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0CZF2T7CK
L'Oreal Paris Infallible 3-Second Setting Spray Mist, Microfine Mist for up to 36HR Wear, Clear, 1.76 oz
50K
▼ 28.6%vs. prior month
$547.5K
latest month
12-month trend
B0FVT77ZLL
ANUA PDRN Collagen Glow Facial Serum Spray, 3.38 fl oz | Hydrating Face Mist, Hyaluronic Acid, dewy glass finish, All Skin Types, Instant Plumping, Firming Care, Korean Skincare
50K
▼ 50.0%vs. prior month
$1M
latest month
12-month trend
B08GSTPT8Y
AOA Studio Collection makeup Sponge Set Latex Free and High-definition Set of 6 makeup Wonder blender For Powder Cream and Liquid, Super Soft Wonder Beauty Cosmetic
40K
▼ 50.0%vs. prior month
$380K
latest month
12-month trend
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Best Morphe Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing morphe brand in July 2026, moving 100,000 units across 1 ASIN for 19.6% of Top 10 volume. Mighty Patch follows with 100,000 units (19.6%), ahead of medicube on 100,000 units (19.6%).
Volume is spread across 9 brands, with the top three holding 58.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.97 to $15.12, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
19.6%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
Mighty Patch
1 ASIN in Top 10
19.6%
Units
100K
Revenue
$1.3M
Avg. price
$12.99
B074PVTPBW
$12.99·★4.6·184.7K revsMighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Units sold100K
medicube
1 ASIN in Top 10
19.6%
Units
100K
Revenue
$1.8M
Avg. price
$15.12
B09V7Z4TJG
$15.12·★4.6·30.6K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100K
Trending Morphe Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FF2QXQFS leads positive momentum with ▲ 100.0% MoM growth on 600 units, with B0FMQ7LL8Z close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FF2QXQFS
MORPHE Best of Blends 8 Piece Makeup Brush Set - Face and Eye Makeup Brushes for Foundation, Concealer, Powder, Blush, Eyeshadow & Brows - Professional Brush Kit (8 ct)
Price
$42.00
Rating
4.5
Reviews
46
Latest month sales
B0FMQ7LL8Z
MORPHE Cheek Thrills Multi-Finish Face Trio After Party (0.38 oz)
Price
$19.00
Rating
4.3
Reviews
69
Latest month sales
B0D89B3373
Morphe Jumbo Continuous Setting Spray - Micro-Fine Makeup Setting Spray with a Natural Radiant Finish - Helps Makeup Resist Caking or Fading & Increases Wear of Foundation (6.5 fl oz)
Unlock to view ASIN details and product titles
Price
$26.00
Rating
4.6
Reviews
2.3K
Latest month sales
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