Nioxin Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nioxin Shampoo sales on Amazon US totaled 452,000 units in July 2026 (▼ 13.7% vs. the prior month), generating an estimated $10,943,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 47.3% of revenue, while a typical listing is priced at $28.48. The keyword itself pulled 34,393 Amazon queries over the same period (▼ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the nioxin shampoo Top 50 moved 5,131,200 units and $124,734,207 in cumulative sales — an average of 427,600 units and $10,394,517 per month. Monthly throughput topped out at 524,000 units in June 2026 and dipped to 273,500 in May 2026, leaving the latest reading 9.5% higher than August 2025.
Nioxin Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
452K
▼ 13.7% MoM
Monthly Revenue 2026/07
$10.9M
▼ 15.5% MoM
Top 10 Market Share 2026/07
55.3%
Nioxin Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nioxin shampoo listing on Amazon US in July 2026 is ASIN B00AINMFAC (Brand: Nizoral), which sold 100,000 units at $16.88 apiece — equal to 22.1% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 250,000 units and $5,181,500 in July 2026 — 55.3% of unit volume and 47.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nioxin Shampoo' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00AINMFAC
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
100K
▲ 0.0%vs. prior month
$1.6M
latest month
12-month trend
B0BP8BXZ8M
Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0DV43L7J8
CeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
20K
▼ 33.3%vs. prior month
$199.4K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B00FH692PQ
PURA D'OR Original Gold Label Anti-Hair Thinning Biotin Shampoo, 16oz | Fuller-Looking Volume, Clinically Tested, Saw Palmetto, Nettle, Aloe Vera Base, Men & Women, Sulfate-Free, Paraben-Free
10K
▼ 50.0%vs. prior month
$299.9K
latest month
12-month trend
B0849L3675
Botanic Hearth Tea Tree Shampoo - 16 Fl oz, Deep Cleans, Refreshes Scalp | Enriched With 100% Pure Tea Tree Oil, For Itchy And Dry Scalp, Sulfate/Paraben Free | For both Men And Women & All Hair Types
10K
▲ 0.0%vs. prior month
$136.1K
latest month
12-month trend
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Best Nioxin Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nizoral is the best-performing nioxin shampoo brand in July 2026, moving 160,000 units across 3 ASINs for 64.0% of Top 10 volume. CeraVe follows with 20,000 units (8.0%), ahead of Mielle Organics on 20,000 units (8.0%).
With 8 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $21.45, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nizoral
3 ASINs in Top 10
64.0%
Units
160K
Revenue
$3.1M
Avg. price
$21.45
B00AINMFAC
$16.88·★4.6·111.9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 7 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold100KB0BP8BXZ8M
$29.47·★4.7·9K revsNizoral Anti-Dandruff Shampoo with 1% Ketoconazole, Fresh Scent, 14 Fl Oz | Anti-Fungal Shampoo, Dandruff Shampoo for Dandruff Relief, Ketoconazole Shampoo, Dandruff Treatment, 1% Ketoconazole
Units sold50KB08QN72JCY
$17.99·★4.5·13.7K revsNizoral Psoriasis Shampoo & Conditioner, 11 Oz, Gentle Scalp Treatment | Relieves Itching and Flaking, Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil
Units sold10K
CeraVe
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$199.4K
Avg. price
$9.97
B0DV43L7J8
$9.97·★4.5·6.2K revsCeraVe Hydrating Anti Dandruff Shampoo, Itchy Scalp Treatment, 12oz | Helps Eliminate Flakes with 1% Pyrithione Zinc, Hyaluronic Acid, Niacinamide and Ceramides In A Sulfate Free Formula
Units sold20K
Mielle Organics
1 ASIN in Top 10
8.0%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Trending Nioxin Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0FNF6VS5J leads positive momentum with ▲ 125.0% MoM growth on 9K units, with B0DVBCTP1F close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNF6VS5J
Pantene Abundant & Strong Shampoo, Strengthens Scalp's Hold on Hair Roots, 13.5 oz
Price
$14.97
Rating
4.4
Reviews
1.3K
Latest month sales
B0DVBCTP1F
Biolage Full Rescue Shampoo – For Fine & Thinning Hair | With rosemary oil & niacinamide, vegan, cruelty-free, fortifies, strengthens, for fuller-looking hair
Price
$30.00
Rating
4.6
Reviews
927
Latest month sales
B0BD2SKVTJ
EDENIKA BOTANICALS Rosemary Shampoo and Conditioner Set with 100% Rosemary Oil & Biotin for Thinning Hair, Anti-Hair Loss & Strengthening Botanical Formula, Women & Men, Sulfate-Free
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.3
Reviews
1.3K
Latest month sales
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