Kids Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Kids Shampoo sales on Amazon US totaled 403,000 units in July 2026 (▼ 21.4% vs. the prior month), generating an estimated $4,967,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.7% of unit volume and 42.0% of revenue, while a typical listing is priced at $11.91. The keyword itself pulled 47,000 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the kids shampoo Top 50 moved 4,468,300 units and $53,312,787 in cumulative sales — an average of 372,358 units and $4,442,732 per month. Monthly throughput topped out at 513,000 units in June 2026 and dipped to 236,000 in May 2026, leaving the latest reading 11.9% higher than August 2025.
Kids Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
403K
▼ 21.4% MoM
Monthly Revenue 2026/07
$5M
▼ 20.9% MoM
Top 10 Market Share 2026/07
39.7%
Kids Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold kids shampoo listing on Amazon US in July 2026 is ASIN B0BBBSMV94 (Brand: Native), which sold 30,000 units at $19.78 apiece — equal to 7.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $2,087,600 in July 2026 — 39.7% of unit volume and 42.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Kids Shampoo' on Amazon
July 2026
Is 39.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BBBSMV94
Native Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
30K
▼ 50.0%vs. prior month
$592.5K
latest month
12-month trend
B07D2JMJPS
Johnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz
20K
▼ 33.3%vs. prior month
$153.6K
latest month
12-month trend
B072QXWXS6
The Honest Company Shampoo & Body Wash, Tear-Free, Fragrance-Free, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
20K
▼ 33.3%vs. prior month
$218K
latest month
12-month trend
B07NSBTZ22
Aveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
20K
▲ 0.0%vs. prior month
$389.4K
latest month
12-month trend
B0B3FVL358
Aveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
20K
▲ 0.0%vs. prior month
$219.6K
latest month
12-month trend
B004L5JCZ4
Aveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
10K
▲ 0.0%vs. prior month
$126.7K
latest month
12-month trend
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Best Kids Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aveeno Baby is the best-performing kids shampoo brand in July 2026, moving 50,000 units across 3 ASINs for 31.3% of Top 10 volume. Native follows with 30,000 units (18.8%), ahead of Johnson's Baby on 30,000 units (18.8%).
With 6 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.32 to $19.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aveeno Baby
3 ASINs in Top 10
31.3%
Units
50K
Revenue
$735.7K
Avg. price
$14.36
B07NSBTZ22
$19.47·★4.8·37.4K revsAveeno Baby Daily Moisture Body Wash & Shampoo with Oat Extract, 33 fl. oz | 2-in-1 Gentle Bath Wash & Hair Shampoo with Oat Extract, Tear-Free, Hypoallergenic, No Added Parabens, Lightly Scented
Units sold20KB0B3FVL358
$10.98·★4.8·5.6K revsAveeno Kids Face & Body Wash, Sensitive Skin, 18 fl. oz | Nourishing Oat Extract Washes Away Dirt and Germs Without Drying, Tear-Free, Hypoallergenic, No Added Dyes & Sulfates
Units sold20KB004L5JCZ4
$12.62·★4.8·37.4K revsAveeno Baby Daily Moisture Wash & Shampoo, Tear-Free, 18 fl. oz | 2-in-1 Baby Wash and Hair Shampoo with Oat Extract, for Sensitive Skin and Hair, No Added Parabens
Units sold10K
Native
1 ASIN in Top 10
18.8%
Units
30K
Revenue
$592.5K
Avg. price
$19.78
B0BBBSMV94
$19.78·★4.4·14.7K revsNative Coconut & Vanilla Shampoo and Conditioner Contain Naturally Derived Ingredients | All Hair Types, Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - 2-Pack
Units sold30K
Johnson's Baby
2 ASINs in Top 10
18.8%
Units
30K
Revenue
$212.4K
Avg. price
$6.32
B07D2JMJPS
$6.76·★4.7·33.9K revsJohnson's Baby Head-to-Toe Wash & Shampoo, Tear Free, 27.1 fl. oz
Units sold20KB07DGKWFJM
$5.88·★4.7·6.1K revsJohnson's Baby Shampoo with Aloe Vera & Vitamin B5, Tear Free, Newborn Essentials, No added Parabens & Sulfates, Hypoallergenic, Baby Essentials, 20.3 fl. oz
Units sold10K
Trending Kids Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B01M4QMQ4B booked 10K units at $10.97, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M4QMQ4B
The Honest Company Shampoo & Body Wash, Tear-Free, Lavender Calm, 10 fl oz | 2-In-1 Shampoo & Body Wash, 10 Fl Oz. Tear-Free, Hypoallergenic, Naturally Derived. Gentle For Baby's Sensitive Skin.
Price
$10.97
Rating
4.7
Reviews
47K
Latest month sales
B01NAFQIJ9
Aquaphor Baby Body Wash and Shampoo, Gentle Formula, 24.4 FL OZ | Tear Free Shampoo and Body Wash for Baby, Gently Cleanses, Non-Drying and Fragrance Free, Pediatrician Recommended Brand
Price
$12.97
Rating
4.8
Reviews
10.6K
Latest month sales
B07DGKWFJM
Johnson's Baby Shampoo with Aloe Vera & Vitamin B5, Tear Free, Newborn Essentials, No added Parabens & Sulfates, Hypoallergenic, Baby Essentials, 20.3 fl. oz
Unlock to view ASIN details and product titles
Price
$5.88
Rating
4.7
Reviews
6.1K
Latest month sales
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