K18 Airwash Dry Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
K18 Airwash Dry Shampoo sales on Amazon US totaled 318,000 units in July 2026 (▼ 24.5% vs. the prior month), generating an estimated $8,977,380 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 48.5% of revenue, while a typical listing is priced at $29.73. The keyword itself pulled 74,288 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the k18 airwash dry shampoo Top 50 moved 3,625,600 units and $100,397,883 in cumulative sales — an average of 302,133 units and $8,366,490 per month. Monthly throughput topped out at 421,000 units in June 2026 and dipped to 204,000 in May 2026, leaving the latest reading 30.9% higher than August 2025.
K18 Airwash Dry Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
318K
▼ 24.5% MoM
Monthly Revenue 2026/07
$9M
▼ 24.7% MoM
Top 10 Market Share 2026/07
50.3%
K18 Airwash Dry Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold k18 airwash dry shampoo listing on Amazon US in July 2026 is ASIN B09HR5KSR8 (Brand: K18), which sold 50,000 units at $29.00 apiece — equal to 15.7% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 160,000 units and $4,353,000 in July 2026 — 50.3% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'K18 Airwash Dry Shampoo' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B0CWNJ75X1
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
20K
▼ 33.3%vs. prior month
$134K
latest month
12-month trend
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
▲ 100.0%vs. prior month
$480K
latest month
12-month trend
B00JAHVSNM
Biolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
10K
▲ 0.0%vs. prior month
$260K
latest month
12-month trend
B00VXO5RPK
Moroccanoil Dry Shampoo Light Tones
10K
▲ 0.0%vs. prior month
$274.7K
latest month
12-month trend
B07H349CVV
amika perk up talc-free dry shampoo | refreshes roots with a voluminous ‘oomph’ between washes, no white residue, absorbs oil + reduces odor, for all hair types
10K
▼ 80.0%vs. prior month
$290K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best K18 Airwash Dry Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
K18 is the best-performing k18 airwash dry shampoo brand in July 2026, moving 90,000 units across 4 ASINs for 56.3% of Top 10 volume. MONDAY HAIRCARE follows with 20,000 units (12.5%), ahead of Biolage on 10,000 units (6.3%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
K18
4 ASINs in Top 10
56.3%
Units
90K
Revenue
$3.2M
Avg. price
$44.00
B09HR5KSR8
$29.00·★4.2·21.6K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50KB0F67KS3K1
$24.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20KB0961ZS96M
$75.00·★4.3·31.5K revsK18 Leave-In Molecular Repair Hair Mask, Patented, Lasting Repair For Dry, Frizzy, Damaged Hair, Reverse Damage In 4 Minutes From Bleach, Color, Chemical Services + Heat
Units sold10KB0DGVWYDGK
$48.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold10K
MONDAY HAIRCARE
1 ASIN in Top 10
12.5%
Units
20K
Revenue
$134K
Avg. price
$6.97
B0CWNJ75X1
$6.97·★4.3·7.8K revsMONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
Units sold20K
Biolage
1 ASIN in Top 10
6.3%
Units
10K
Revenue
$260K
Avg. price
$26.00
B00JAHVSNM
$26.00·★4.7·41.1K revsBiolage Color Last Shampoo – For Color-Treated Hair | Soybean oil, stearic acid, vegan, paraben-free, mineral oil-free, cleanses, hydrates
Units sold10K
Trending K18 Airwash Dry Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07J18ZL6P leads positive momentum with ▲ 233.3% MoM growth on 2K units, with B0CHHJW5RC close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07J18ZL6P
SGX NYC Dry Touch Volumizing Dry Shampoo - Paraben Free, Vegan Dry Shampoo Spray Absorbs Excess Oil - Fresh and Bouncy Hair with No Residue - 6.5 oz | Absorbs Excess Oil, Adds Body & Texture for Fresh & Bouncy Day 2 Hair, Brushes Invisible, Crisp Jasmine Fig Leaf Scent, Vegan
Price
$7.97
Rating
4.3
Reviews
1.3K
Latest month sales
B0CHHJW5RC
Not Your Mother's Value Pack Clean Freak Refreshing Jumbo Dry Shampoo | 2 Pack - 12 oz Each - 70% More to Instantly Absorb Oil and Refresh Hair Between Washes - For All Hair Types - Fresh Citrus
Price
$25.88
Rating
4.7
Reviews
1.8K
Latest month sales
B0GRSBDQMG
Davines LOVE/Smoothing Shampoo, Gentle Anti-Frizz Cleanser for Frizzy, Coarse or Unruly Hair - Promotes Straightening & Shine - Apple Pulp Formula for Soft, Tamed & Sleek Strands
Unlock to view ASIN details and product titles
Price
$38.00
Rating
4.0
Reviews
63
Latest month sales
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