Monday Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Monday Shampoo sales on Amazon US totaled 183,400 units in July 2026 (▼ 30.3% vs. the prior month), generating an estimated $2,838,185 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.4% of unit volume and 48.9% of revenue, while a typical listing is priced at $16.44. The keyword itself pulled 18,995 Amazon queries over the same period (▲ 6.9% MoM).
Zooming out to the 12-month window ending July 2026, the monday shampoo Top 50 moved 2,293,000 units and $32,280,639 in cumulative sales — an average of 191,083 units and $2,690,053 per month. Monthly throughput topped out at 263,200 units in June 2026 and dipped to 120,550 in May 2026, leaving the latest reading 26.6% higher than August 2025.
Monday Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
183.4K
▼ 30.3% MoM
Monthly Revenue 2026/07
$2.8M
▼ 26.5% MoM
Top 10 Market Share 2026/07
53.4%
Monday Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold monday shampoo listing on Amazon US in July 2026 is ASIN B0CWNJ75X1 (Brand: MONDAY HAIRCARE), which sold 20,000 units at $6.97 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 98,000 units and $1,388,210 in July 2026 — 53.4% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Monday Shampoo' on Amazon
July 2026
Is 53.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CWNJ75X1
MONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
20K
▼ 33.3%vs. prior month
$134K
latest month
12-month trend
B07N7MWX72
Mielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
20K
▼ 33.3%vs. prior month
$190.8K
latest month
12-month trend
B07LCH8QZ8
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil, 26.2 Fl Oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B0DRM4J2YM
Kitsch Volumizing Rice Protein Dry Shampoo Powder Pump - Invisible 1oz | Absorbs Oil, Non-Greasy, Light-to-Medium Hair Colors – Travel Size Dry Hair Shampoo for Women & Men, No White Cast
10K
▲ 0.0%vs. prior month
$89.4K
latest month
12-month trend
B0CHK1CKJ2
Native Shampoo and Conditioner Contain Naturally Derived Ingredients| All Hair Type Color & Treated, Fine to Dry Damaged, Sulfate & Dye Free - Almond & Shea Butter, 16.5 fl oz each (2 pack)
8K
▼ 20.0%vs. prior month
$156.9K
latest month
12-month trend
B0B441Y59B
amika normcore signature shampoo
7K
▼ 30.0%vs. prior month
$189K
latest month
12-month trend
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Best Monday Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MONDAY HAIRCARE is the best-performing monday shampoo brand in July 2026, moving 26,000 units across 2 ASINs for 26.5% of Top 10 volume. Mielle Organics follows with 20,000 units (20.4%), ahead of Kitsch on 15,000 units (15.3%).
With 8 brands splitting the Top 10 and 62.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.94 to $11.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MONDAY HAIRCARE
2 ASINs in Top 10
26.5%
Units
26K
Revenue
$217.9K
Avg. price
$10.47
B0CWNJ75X1
$6.97·★4.3·7.9K revsMONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL
Units sold20KB0FNX7YJFN
$13.98·★4.3·7.9K revsMONDAY HAIRCARE ORIGINAL Dry Shampoo with Keratin, oil-absorbing for All Hair Types 200 mL, Dual Pack
Units sold6K
Mielle Organics
1 ASIN in Top 10
20.4%
Units
20K
Revenue
$190.8K
Avg. price
$9.94
B07N7MWX72
$9.94·★4.4·37.1K revsMielle Organics Rosemary Mint Biotin Strengthening Shampoo, 12 oz | Moisturizing shampoo, with biotin & pure rosemary extract, gentle cleanse, damage care, healthier-looking hair
Units sold20K
Kitsch
2 ASINs in Top 10
15.3%
Units
15K
Revenue
$151.9K
Avg. price
$11.99
B0DRM4J2YM
$9.99·★3.9·1.4K revsKitsch Volumizing Rice Protein Dry Shampoo Powder Pump - Invisible 1oz | Absorbs Oil, Non-Greasy, Light-to-Medium Hair Colors – Travel Size Dry Hair Shampoo for Women & Men, No White Cast
Units sold10KB0FWDN31HY
$13.99·★4.4·2.5K revsKitsch Rosemary & Biotin Shampoo for Hair Growth – Made in USA, 12.3 oz | Volumizing Shampoo for Women & Men – Boosts Fullness and Shine After 1 Use – Clean Bio-Based Hair Care – Color-Safe
Units sold5K
Trending Monday Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FWDN31HY booked 5K units at $13.99, with ▼ 44.4% MoM change. On the growth side, B0GRSBN14L leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0GKDX83L2 close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FWDN31HY
Kitsch Rosemary & Biotin Shampoo for Hair Growth – Made in USA, 12.3 oz | Volumizing Shampoo for Women & Men – Boosts Fullness and Shine After 1 Use – Clean Bio-Based Hair Care – Color-Safe
Price
$13.99
Rating
4.4
Reviews
2.5K
Latest month sales
B0GRSBN14L
Davines MOMO/Shampoo, Moisturizing Gel Shampoo for Dry or Dehydrated Hair - Deeply Hydrates with Apricots - Gentle Cleanser Restores Softness, Shine & Moisture
Price
$38.00
Rating
4.2
Reviews
53
Latest month sales
B0GKDX83L2
MONDAY HAIRCARE REPAIR Hair Oil with Moroccan Argan Oil & Squalane – 3 oz, Deeply Nourishes, Hydrates, and Adds Shine(Pack of 2)
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.5
Reviews
163
Latest month sales
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